Watford FC announced that Dryworld has become the club’s Official Technical Partner on a three-year deal. 

From the 2016/17 season onwards, Dryworld – the world’s leading independent sportswear brand – will supply the Hornets’ playing kit, replica kit and training wear. 

Blackburn Rovers and Umbro have announced a five-year technical kit and sportswear partnership which will kick off at the start of the 2016-17 season. 

The double diamond of Umbro will once again adorn all on-pitch products for Rovers’ mens, ladies and Academy teams, as well as training and leisurewear for both players and fans.

Swansea City announced a new partnership with kit manufacturer Joma for the forthcoming season. Joma will become the club’s exclusive technical sportswear and footwear sponsor. 

The Spanish company will provide the Swans with a new home and away kit, footwear, training and leisurewear for the club’s sixth season in the Premier League.

Stoke City announced that Macron are to become the Club’s official technical kit supplier from the 2016/17 Premier League season onwards.

The Potters have signed a five-year partnership with the Italian sportswear manufacturer, making it the biggest kit deal in the Club’s history. 

Queens Park Rangers Football Club announced a ground-breaking, multi-million pound eight figure deal with new technical kit partner Dryworld. 

The independent sportswear brand has been unveiled as the club’s new technical kit suppliers on a ten year deal, replacing Nike, with whom their partnership will officially end at the conclusion of the current season.

Southampton Football Club announced a multi-year partnership with Under Armour.

As of July 1st 2016, the club will enter a seven-year partnership that will see Under Armour provide game-changing technologies and product innovations to aid the club’s on-pitch development.

Frontline Football

The Money Shop, a provider of consumer finance is to become the new main club sponsor of Wolverhampton Wanderers Football Club (Wolves) from the beginning of season 2016/17.‎  

As part of this significant commercial agreement, The Money Shop’s brand will appear on Wolves’ first team and under-21s’ home and away shirts and on all technical training kit as well.

Birmingham City Football Club signed a new long term partnership with adidas. The global sportswear brand will be the Club’s official technical kit supplier for the next four seasons.

Birmingham City FC Director Panos Pavlakis said: “adidas has a fantastic football heritage and tradition and we are very excited about working with them for the next four seasons

To mark the 40th anniversary of being the first UK club with kits sporting a sponsor, Kettering Town will be wearing commemorative Kettering Tyres shirts for their next two Saturday fixtures.

The replica strips will be used in the home game against Stratford Town on Saturday 16th January then again at Weymouth away on Saturday 23rd January 2016.

Shirt sponsors are now commonplace in the world of football, but Kettering Town kicked off this trend when they first wore shirts emblazoned with Kettering Tyres in January 1976.

Adidas has extended its kit deal with River Plate with the most expensive kit deal in Argentinian football history.

The agreement extends the relationship between the two until 2021 in a deal worth $60m, or $10m per season.