Aston Villa announced that Kappa will be the club’s Principal Partner for the 2019/20 season.

The Italian sportswear giants, who have signed a three-year agreement running until 2022, will provide kit and training wear for the first team, development and junior sides as well as the Ladies’ teams.

Cambridge United announce hummel as the Football Club's new kit manufacturer, confirming the biggest ever kit supply contract at the Abbey Stadium, with sponsorship of six figure value.

Starting from 2019/20, the U's will work with the Danish sportswear company - who become the Club's Technical Partner - for the next four years until the end of 2022/23 season.

Shrewsbury Town announced that Admiral Teamsports will be the new official kit and training wear partner from season 2019/20.

The club and Admiral have signed a two year deal with an option in what is hoped will be a long and successful partnership.

Southampton announced a three-year agreement with LD Sports as its new front-of-shirt partner, in what represents the biggest sponsorship deal in the club’s history.

LD Sports is a brand new sports content, marketing and entertainment platform, which is launching this summer for the Chinese market, and, as Main Club Sponsor, its logo will now take pride of place on the first-team’s kits through to the end of the 2021/22 campaign.

Real Madrid and Adidas announced their eight-year sponsorship extension until June 2028. The deal marks a third decade of the most successful alliance in football.

Adidas has designed and produced the emblematic Whites jersey since 1998. Over this period, Real Madrid have won 6 Champions Leagues, 6 Club World Cups, 4 UEFA Super Cups, 6 LaLiga titles, 5 Spanish Super Cups and 2 Copa del Reys.

Frontline Football

Brentford FC and Umbro announced a four-year partnership that will see the Sky Bet Championship side playing in Umbro kit until 2023. Umbro has come on board as Brentford’s main kit supplier in a relationship that will include the Brentford’s last season at their 115-year-old Griffin Park home and the first years in the new Brentford Community Stadium, set to open in the summer of 2020.

Liverpool FC has announced that AXA, the world's leading insurance brand, will become a principal partner and the club's new official training kit partner from the 2019-20 season.

To launch the new partnership, AXA branding will feature on the Reds’ new collection of New Balance training apparel next term. Liverpool will begin training in the new range this summer ahead of the 2019-20 campaign.

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West Ham United and Umbro are delighted to confirm a new long-term agreement which will see the global sportswear company remain as the club’s official technical partner until the summer of 2023.

For the next four years, Umbro will continue to produce all official West Ham United playing kits, from first team to youth and schoolboy level, as well as training products & leisurewear for players and supporters.

A four years contract renewal between the OGC Nice and Macron, further strengthens their already solid relationship. “Les Aiglons” and the Italian brand plan to maintain their collaboration for 4 more seasons.

The partnership began in 2017 and is continuing as a symbol of a great cooperation that in the past few years has led to the realization of products of unique sartorial and tailoring quality, Macron’s cardinal points. Thanks to these, the company was able to best honor the history and tradition of the “Les Aiglons”.