Southampton announced a three-year agreement with LD Sports as its new front-of-shirt partner, in what represents the biggest sponsorship deal in the club’s history.

LD Sports is a brand new sports content, marketing and entertainment platform, which is launching this summer for the Chinese market, and, as Main Club Sponsor, its logo will now take pride of place on the first-team’s kits through to the end of the 2021/22 campaign.

Real Madrid and Adidas announced their eight-year sponsorship extension until June 2028. The deal marks a third decade of the most successful alliance in football.

Adidas has designed and produced the emblematic Whites jersey since 1998. Over this period, Real Madrid have won 6 Champions Leagues, 6 Club World Cups, 4 UEFA Super Cups, 6 LaLiga titles, 5 Spanish Super Cups and 2 Copa del Reys.

Brentford FC and Umbro announced a four-year partnership that will see the Sky Bet Championship side playing in Umbro kit until 2023. Umbro has come on board as Brentford’s main kit supplier in a relationship that will include the Brentford’s last season at their 115-year-old Griffin Park home and the first years in the new Brentford Community Stadium, set to open in the summer of 2020.

Liverpool FC has announced that AXA, the world's leading insurance brand, will become a principal partner and the club's new official training kit partner from the 2019-20 season.

To launch the new partnership, AXA branding will feature on the Reds’ new collection of New Balance training apparel next term. Liverpool will begin training in the new range this summer ahead of the 2019-20 campaign.

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West Ham United and Umbro are delighted to confirm a new long-term agreement which will see the global sportswear company remain as the club’s official technical partner until the summer of 2023.

For the next four years, Umbro will continue to produce all official West Ham United playing kits, from first team to youth and schoolboy level, as well as training products & leisurewear for players and supporters.

A four years contract renewal between the OGC Nice and Macron, further strengthens their already solid relationship. “Les Aiglons” and the Italian brand plan to maintain their collaboration for 4 more seasons.

The partnership began in 2017 and is continuing as a symbol of a great cooperation that in the past few years has led to the realization of products of unique sartorial and tailoring quality, Macron’s cardinal points. Thanks to these, the company was able to best honor the history and tradition of the “Les Aiglons”.

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After ending a partnership of 20 years with Puma last February, Cameroon will now wear Le Coq Sportif from the next 2019 African Cup of Nations.

French brand Le Coq Sportif announced the new partnership with the national team of Cameroon via Twitter. For now, the duration of the contract has not been announced.

Reading FC announced the appointment of new Official Technical Partner, Macron, who will become the new kit and training wear supplier from the start of the 2019-20 season.

This summer the club will immediately begin a brand new partnership with the Bologna-based suppliers which is due to design and produce kit and training wear for their men’s, women’s and Academy teams until the summer of 2022. Macron will therefore supply first team home, away and goalkeeper kits for Reading Football Club in its 150th anniversary season and, in the same 2021-22 campaign, the Italian brand will celebrate their 50th birthday!

Starting with the 2019/20 season, Puma will become the official Technical Sponsor of Valencia CF.

It is not the first time PUMA and Valencia CF have worked together, as Valencia players already donned jerseys emblazoned with the leaping cat between 1990 and 1993.

Everton FC announced an extended multi-year technical partnership with iconic football brand Umbro.

The Blues will continue to wear the famous double diamond brand, with Umbro UK providing the Club with bespoke technical kit and training wear for the men’s, ladies and Academy teams as well as for fans.