After ending a partnership of 20 years with Puma last February, Cameroon will now wear Le Coq Sportif from the next 2019 African Cup of Nations.

French brand Le Coq Sportif announced the new partnership with the national team of Cameroon via Twitter. For now, the duration of the contract has not been announced.

Reading FC announced the appointment of new Official Technical Partner, Macron, who will become the new kit and training wear supplier from the start of the 2019-20 season.

This summer the club will immediately begin a brand new partnership with the Bologna-based suppliers which is due to design and produce kit and training wear for their men’s, women’s and Academy teams until the summer of 2022. Macron will therefore supply first team home, away and goalkeeper kits for Reading Football Club in its 150th anniversary season and, in the same 2021-22 campaign, the Italian brand will celebrate their 50th birthday!

Starting with the 2019/20 season, Puma will become the official Technical Sponsor of Valencia CF.

It is not the first time PUMA and Valencia CF have worked together, as Valencia players already donned jerseys emblazoned with the leaping cat between 1990 and 1993.

Everton FC announced an extended multi-year technical partnership with iconic football brand Umbro.

The Blues will continue to wear the famous double diamond brand, with Umbro UK providing the Club with bespoke technical kit and training wear for the men’s, ladies and Academy teams as well as for fans.

PSV will join forces with some big Dutch companies next summer to start an innovative co-operation.

ASML, Philips, High Tech Campus Eindhoven, VDL Group and Jumbo Supermarkets will commit themselves as premium partners of PSV under the name of Metropolitan Region Brainport Eindhoven.

They will collaborate in the field of innovation, vitality, entertainment, development and recruitment of talent. All parties share the ambition to put the Eindhoven region on the map as global leader in knowledge, high-tech development and innovation. “This is a first in the history of top sport. We will create a new ecosystem and the way we will do it is characteristic of the interconnection in this region”, says PSV General Manager Toon Gerbrands.

Frontline Football

Leyton Orient announced a new partnership with world-renowned kit suppliers New Balance from the 2019/20 season as the Club’s Retail Operations will be brought in-house with the aim of providing fans a greater selection of products and improved service.

New Balance were founded in 1906 and have become one of the leading sport footwear manufacturers and have made a successful move into football, producing kits for some of the world’s largest football clubs such as Liverpool, Celtic, FC Porto, Athletic Club and Lille.

Dundee United FC announces a new four-year kit supply agreement direct with Italian technical sportswear manufacturer Macron.

The new partnership will begin on 1 June 2019 with the Club joining forces with one of the major players in the technical sportswear market, as Macron has recently risen to third place in the UEFA technical sponsorship rankings.

Manchester City, as well as sister clubs in Australia, Spain, Uruguay and China, have signed a new 10-year kit deal with Puma worth £650 million.

It is understood the contract with Puma will earn the City Football Group (CFG) up to £65m a season over the next decade.

AS Monaco announced its next collaboration with Kappa. The Italian brand will become the official equipment partner of the club from July 1, 2019 for six seasons, until 2025.

Kappa will exclusively dress the entire club across all of its "Sport" & "Lifestyle" ranges on and off the field and will distribute a large collection for all fans through its worldwide network.