PSV will join forces with some big Dutch companies next summer to start an innovative co-operation.

ASML, Philips, High Tech Campus Eindhoven, VDL Group and Jumbo Supermarkets will commit themselves as premium partners of PSV under the name of Metropolitan Region Brainport Eindhoven.

They will collaborate in the field of innovation, vitality, entertainment, development and recruitment of talent. All parties share the ambition to put the Eindhoven region on the map as global leader in knowledge, high-tech development and innovation. “This is a first in the history of top sport. We will create a new ecosystem and the way we will do it is characteristic of the interconnection in this region”, says PSV General Manager Toon Gerbrands.

Leyton Orient announced a new partnership with world-renowned kit suppliers New Balance from the 2019/20 season as the Club’s Retail Operations will be brought in-house with the aim of providing fans a greater selection of products and improved service.

New Balance were founded in 1906 and have become one of the leading sport footwear manufacturers and have made a successful move into football, producing kits for some of the world’s largest football clubs such as Liverpool, Celtic, FC Porto, Athletic Club and Lille.

Dundee United FC announces a new four-year kit supply agreement direct with Italian technical sportswear manufacturer Macron.

The new partnership will begin on 1 June 2019 with the Club joining forces with one of the major players in the technical sportswear market, as Macron has recently risen to third place in the UEFA technical sponsorship rankings.

Manchester City, as well as sister clubs in Australia, Spain, Uruguay and China, have signed a new 10-year kit deal with Puma worth £650 million.

It is understood the contract with Puma will earn the City Football Group (CFG) up to £65m a season over the next decade.

AS Monaco announced its next collaboration with Kappa. The Italian brand will become the official equipment partner of the club from July 1, 2019 for six seasons, until 2025.

Kappa will exclusively dress the entire club across all of its "Sport" & "Lifestyle" ranges on and off the field and will distribute a large collection for all fans through its worldwide network.

Frontline Football

Roy Race, the teenage goal-scoring sensation at Melchester Rovers, and the star of iconic football series Roy of the Rovers, has signed an exclusive boot deal with British sportswear brand Gola.

It’s not the first time Gola has been seen in the pages of Roy of the Rovers - back in 1981, Gola sponsored the iconic footballing superstar Roy Race, and his team Melchester Rovers. The partnership made the cover of the July 4th 1981 issue of Roy of the Rovers, with Roy first showing off his brand new red and yellow Gola sponsored kit to his team mates. “What do you think of our new playing strip?” he asked. “Terrific, isn’t it?”

Accor and Paris Saint-Germain today announce they have signed a global multi-year partnership agreement. ALL (Accor Live Limitless), Accor’s new lifestyle loyalty platform, will become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season.

The partnership will bring together a global, pioneering leader in the hospitality industry with the world’s fastest-growing football club; Accor’s 265 million guests join the 395 million fans who follow the club and its players on social media worldwide.

BFA and Umbro are pleased to announce a new long-term partnership agreement. The BFA have been making strides in the right direction to improve football within the country, as well as the performances of the National Team. Umbro and Botswana’s recent resurgence in African football makes for an exciting partnership.

Umbro will be the exclusive global technical partner of the national team, supplying the Zebras playing squad with best-in-class authentic competition, training, and off field apparel. Umbro will also supply the technical and management staff with Botswana FA branded apparel. Supporter gear will be available for Botswana fans to purchase.

The Zimbabwe Football Association has signed a three-year kit sponsorship deal with British sportswear and football equipment supplier, Umbro.

The sportswear supplier will provide a full consignment of kits for all national teams at the beginning of every football season for the next three years.