The Germany national team and adidas have agreed an early contract extension on their long-standing partnership.

On the day after Germany’s game against Peru, the Germany national team president Reinhard Grindel and the adidas chairman Kasper Rorsted announced that the contract running until 2022 would be extended until 2026.

The Scottish FA announced the renewal of two key relationships with sports brands Adidas and JD.

Both partnerships have been extended until the end of 2022, which will coincide with the ultimate aim of an appearance at the FIFA World Cup. adidas will continue to operate as our official kit supplier, while JD remain our exclusive retail partner.

Ajax and Adidas have reached an understanding about a renewed partnership. The new contract will go into effect starting July 1st 2019 and will end on June 30th 2025. The six additional contract years reportedly have a value of around 50 million euros.

Ajax and adidas are partners since the 2000-2001 season and adidas is official main sponsor since July 1st 2009.

Shop Ajax

Aston Villa announced the renewal and extension of their relationship with Kindred Group which will see 32Red become the club’s new Principal Partner and Unibet continuing as an Official Partner.

32Red  will have their company logo feature on the club’s new home and away shirts, and the Unibet logo, which appeared on last season’s shirts, will now feature across all first-team trainingwear.

Wolves have announced a two-year sponsorship deal with W88, which will see the global online gaming leader feature on the front of the club’s 2018/19 Premier League shirt.

W88 will also be prominent on Wolves' full range of training wear, which will be released alongside the new home kit later this month.

Middlesbrough Football Club announced 32Red as their new principal shirt partner.

A record-breaking three-year partnership for the club will see the logo of leading online casino 32Red adorning the first team shirts and adult replica shirts.

Frontline Football

Derby County announced that 32Red will be the club’s new principal shirt sponsor for the 2018/19 campaign.

The 32Red logo will be place on the front of all of Derby’s first-team Umbro kits for the forthcoming season, as well as all adult replica shirts.

Liverpool Football Club announced a new four-year, £160 million sponsorship deal with Standard Chartered Bank

The renewal of the deal will see the club’s relationship with the bank extend to the end of the 2022-23 season. The partnership began in 2010, making it the second-longest sponsorship deal in Reds history.


Ipswich Town and adidas announced a new deal which will see Blues continue to wear the three stripes of the German global sportswear giant for the next four seasons, starting from July 1, 2018.

Town signed a technical kit supply deal with partner adidas in 2014, with both parties keen to extend this partnership as this deal entered its last season.

West Bromwich Albion F.C. announced the launch of a new kit deal with Puma, one of the world’s leading sports brands.

Puma will become the Club’s new Technical Partner and the official supplier of all playing and training kit.