Sources in Brazil have suggested that German sportswear giant Adidas is about to heat up the brand name ‘cold war’ with American counterpart Nike with a hostile bid that will offer the Brazilian CBF three times the amount currently offered by Nike…
Its been reported in Brazil that Adidas is to test Nike's commitment as CBF sponsor allegedly offering three times the amount currently offered by Nike.
The CBF and Nike prolonged their contract last year, signing up until 2018. However, there's nothing to stop a pre-contract been signed.
"I can’t comment on the news", responded Luciano Kleiman, Adidas’ marketing director in Brazil, "But contacts with national organisations form a regular part of our business". He refused to comment on claims that the CBF and Adidas had met several times, causing panic in the Nike ranks.