Portsmouth Football Club announced that a three-year deal has been signed for Nike to become official kit supplier from the start of the 2018/19 season.

A new retail operations contract has also been agreed with Nike’s retail partner ‘Just Sport’, who have a wealth of experience within the sports retail industry and will provide Pompey fans with a premium service.

Nottingham Forest have announced the biggest sponsorship agreement in the club’s history with the news that Macron will become official kit and training wear partner for five years from the start of the 2018-19 season.

As well as the significant financial benefit to the club, the long-term partnership with Macron will see a fully bespoke range of playing kits and training wear created. This is the first time Forest fans will benefit from a technical kit partner, supplying such a tailored range of apparel.

Emirates and Arsenal have announced a five-year extension to their long-running shirt partnership. This will see Emirates branding feature on the match shirts and training kit of all teams, and will be worth more than £200 million until 2024.

Arsenal have also negotiated the freedom from next year to seek a first sleeve sponsor which is expected to be worth annually between £5 million and £10 million.

Puma and the Senegalese Football Association (Fédération Sénégalaise de Football, SFA), mutually announced a long-term agreement that will see the “Lions of Teranga” outfitted in the Puma brand beyond the 2018 FIFA World Cup in Russia.

Puma and AC Milan have today announced an official long-term partnership, that brings together two of the most passionate, iconic and ambitious brands in Football industry.

Effective 1st July 2018, PUMA will become our official partner, global technical supplier and official licensing partner.

The Jamaica Football Federation (JFF) has officially signed a new kit deal with British football kit manufacturer maker Umbro.

The deal will run for four years and is worth US$4 million (almost Ja$503 million). This figure could increase depending on the JFF's marketing of the gear and team performance.

Frontline Football

Negotiations into a new football kit supplier for Rangers FC will begin tomorrow.

Current suppliers Puma had until today to notify the club on whether or not they would like to continue their agreement beyond the end of this season, with King confirming there had been contact from the manufacturer.

AC Milan has mutually agreed with adidas to prematurely terminate their technical sponsorship deal at the end of the season 2017/2018.

The current partnership, which began on 1 July 1998, has been highlighted by a consistent flow of successes with a total of twelve trophies: 2 UEFA Champions League, 1 FIFA World Club Cup, 2 European Super Cups, 3 Italian League titles, 3 Italian League Super Cups, 1 Italian Cup. adidas started partnering AC Milan back in season 1978/1979, the year of the tenth Italian League title.

Adidas and Fulham FC announced a new partnership taking the German football brand and the 138 year old club into the future with a long term extension.

Adidas and Fulham have a long history together, having originally partnered in 1977/78 and then again in 1997/98. The two came back together for the 2013/14 season and this extension will keep the Club in the famous three stripes up to and including the 2022/23 campaign.

Nike and the Portuguese Football Federation announce the extension of their long-term partnership through 2024.

The partnership, in its twentieth year, will see Nike continue to design and supply apparel to the twenty-five football, futsal and beach football teams, as well as support the continued growth of the women’s game.