In the famous year of 1966, Adidas partnered with Le Coq Sportif. The partnership was based on complementary strengths.
Le Coq Sportif, the textile specialist introduced the German company to the world of French athletes, while brought its Leather skills and International presence to the table.
It was the best of both worlds.....
1972 The Birth of the Adidas Trefoil logo. It symbolized Olympic spirit with the three leaves connecting like the three continent plates.
The three photos below are Pre Trefoil logos. You will notice that they did two globe crest logos. It was Le Coq Sportif who wanted to introduce a logo on to Adidas Sportswear, as they had huge success with their logo branding. But it wasn’t until the Trefoil for Adidas to have good success with their logo efforts.
1973 Huge disagreement with Le Coq Sportif due to a Le Coq track suit having the three bands on the arms. See Photo below. The law suit was later dismissed.
Growth of Le Coq during the period of 1969 and 1973 was phenomenal. Yet this was a difficult transition to make on both financial and management fronts.
A decision made by The Paris Tribunal for Commerce in 1974 conferred ownership to its long time partner, the Adidas Group.
Adidas then skilfully developed the Le Coq collections by adding new models associated with new sports and leather products.
The brand enjoyed export success and International presence, both with professional athletes and the general public.
Le Coq Sportif added lots of strength to the Adidas production of tracksuits. And at times, just changing the motifs.
See Below: Left tracksuit is made by Le Coq Sportif and the right by Adidas (Blue Ventex label). Note the three bands on the collar band and on the cuff's