Typography

 

 

Lotto Sport Italia was established in 1973 by the Caberlotto family in Montebelluna, northern Italy, the world centre of footwear manufacturing.In June 1973, Lotto made its debut as a sports footwear manufacturer. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.

Sports clothing was the company’s next venture. In the first 10 years, Lotto focused on the Italian market and became a product leader in tennis.

During its first decade, corporate strategy concentrated on making tennis footwear and clothing, and early on sponsored big names from the professional tennis circuit (Martina Navratilova, Boris Becker, Thomas Muster, Andrea Gaudenzi) -

a strategy that brought the early victories at Wimbledon, the US Open and Roland Garros.

1980s

In the 80s Lotto moved on to broaden its business base by competing among the then small group of manufacturers of football boots and clothing. Lotto began to create its first soccer boot models and signed major collaboration agreements with internationally renowned players and teams. Tennis players John Newcombe, Andres Gomez and Jose-Luis Clerc wore the brand’s tennis products.

The first sponsorship agreements signed with important players (including Dino Zoff and Ruud Gullit) and clubs (such as Milan, the Netherlands national squad, Napoli, Juventus, ChievoVerona, and Real Zaragoza).

Playing pros provided input in both the design and fine-tuning of the products. This involvement together with the athletes’ public images helped make the company a leader in tennis and soccer. During this same period, Lotto expanded into the export market, and its international business grew rapidly. Ten years later the brand was being distributed in more than 60 countries around the world

Lotto's products are famous worldwide for their quality, style and technology content - these being the key characteristics that have brought them renown in the worlds of professional and amateur sport alike. Winning characteristics which feature in all of Lotto's products, and which have led the company to become a world-leading manufacturer of boots, footwear and clothing for football, five-a-side football and tennis. Starting from the late 80s Lotto also created a "leisurewear" collection of men's, women's and children's footwear and clothing that delivered just what even the most demanding consumers wanted in terms of leisure-time style.

 

1990s

In 1992 Lotto becomes official supplier of the Dutch national football team until 1997 The supplied the shirts for Euro 92 WC 94 and Euro 96. AC Milan is supplied by lotto from 1993/ 94 season until the 1997/ 98 season. and even won the Champions league wearing lotto in the 93/94 season.

In June 1999, the company was taken over by a group of local businesspeople who were already very active in the sports area. The company was renamed Lotto Sport Italia, and its new owners focused on the brand’s strengths of dynamism, innovation, quality, Italian design, passion and an extremely effective customer service program.

New millenium

in 2005,sports footwear and technical sports clothing company Lotto Sport Italia announced re-entry into the Indian market. Based in Italy, Lotto has appointed lifestyle distributor Sierra Industrial Enterprises Pvt Ltd as the licensee for India, Bangladesh and Nepal markets.

Lotto is targeting about Rs 35-crore sales within three years, of which 65 per cent are expected to come from the sale of footwear.

Lotto plans five flagship stores in major metros in the next six months.

Today

In line with the company’s new corporate mission, the performance products have been strengthened with special emphasis on footwear and technical clothing for soccer and tennis. The company is dedicated to producing products on the cutting edge in terms of innovation and design. Lotto also produces a sport-inspired line of leisure clothing and footwear for men, women and junior collections. Eyewear, underwear, shirts and stationery with Lotto branding are also manufactured and distributed under license by third-party companies.

Lotto distributes its products in more than 70 countries through independent sports stores, specialty chain stores and large stores with sports departments. The company is pushing the development of corner and flagship stores, which are now widespread in Italy and in other countries.

Sponsorships are an important part of Lotto’s success. In addition to its latest agreement with USPTA and its technical partnerships with the ATP, WTA Tour and Wimbledon, Lotto is visible at all the Grand Slam tournaments and championship series and has been a part of the Italian Open for more than 30 years. More than 120 professional players now wear the "double diamond" logo, including the No. 1-ranked women’s doubles team of Virginia Ruano Pascual and Paola Suarez.

Lotto has a number of players under contract to Lotto wear and sponsor Lotto shoes. These players include:

Luca Toni

Anthony Reveillere

Asamoah Gyan

Clarence Seedorf

David Pizarro

Efstathios Tavlaridis

Giovanni van Bronckhorst

Giuseppe Rossi

Jérôme Rothen

Cafú

Mirko Vucinic Seedorf and Lotto www.footballshirtculture.com

Mauro Camoranesi

Nemanja Vidić

Dida

Petr Čech

Pierre-Alain Frau

Simone Perrotta

Stefano Fiore

Sania Mirza

Teams

Lotto produces the jerseys for a number of teams around the world. They are:

ACF Fiorentina

U.S. Città di Palermo

Udinese Calcio

Real Zaragoza

Toulouse FC

FSV Mainz 05

FC Sochaux

NEC Nijmegen

Olympiakos Nicosia

Omonia Nicosia

Enosis Neon Paralimni FC

F.B.C. Melgar

Clyde FC

NEC Harlequins

Pogoń Szczecin

Arka Gdynia

Al Ain FC

PUMAS

Ukraine

Panama

Colombia

Also as from the 2007/2008 season:

Sheffield Wednesday

Swindon Town FC

 

Comments (4)

  1. nice

:lol: :-) ;-) 8) :-| :-* ops: :sad: :cry: :-? :-x :eek: :zzz :P :roll: :sigh:

 
  1. Wendell

Marvelous, what a website it is! This weblog gives helpful information to us, keep it up.<br /><br /><br />my weblog foot <br />condom: http://mospromzem.ru/component/k2/itemlist/user/34453

 
  1. nice

:lol: :-) ;-) 8) :-| :-* ops: :sad: :cry: :-? :-x :eek: :zzz :P :roll: :sigh:

 
  1. Wendell

Marvelous, what a website it is! This weblog gives helpful information to us, keep it up.<br /><br /><br />my weblog foot <br />condom: http://mospromzem.ru/component/k2/itemlist/user/34453

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Birmingham City 2018-19 Adidas Away Kit

Birmingham City 2018-19 Adidas Away Kit

Birmingham City will adorn a yellow away shirt for the first time in five years during the 2018/19 season. Designed by adidas, the away shirt uses…
Bradford City 2018-19 Avec Sport Third Kit

Bradford City 2018-19 Avec Sport Third Kit

Bradford City AFC revealed the new 18/19 third kit by Avec Sport. The 18/19 third shirt by Avec Sport is exclusive to Bradford City FC and features a…
Bradford City 2018-19 Avec Sport Away Kit

Bradford City 2018-19 Avec Sport Away Kit

Bradford City AFC revealed the new 18/19 away kit by Avec Sport. The 18/19 away shirt by Avec Sport is exclusive to Bradford City and features a…
Sheffield United 2018-19 Adidas Away Kit

Sheffield United 2018-19 Adidas Away Kit

Sheffield United have unveiled their new away kit for the 18/19 season. With a continuation of the club's partnership with kit supplier adidas,…
Lazio 2018-19 Macron Home Kit

Lazio 2018-19 Macron Home Kit

Macron and S.S.Lazio are proud to present the historic 'flag shirt' as the new home shirt for 2018-2019. A shirt that has been voted by many as being…
SM Caen 2018-19 Umbro Away Kit

SM Caen 2018-19 Umbro Away Kit

This is the new Stade Malherbe Caen 18/19 away football shirt by Umbro. The new away kit will be used during the 2018–19 Ligue 1 season, which will…
SM Caen 2018-19 Umbro Home Kit

SM Caen 2018-19 Umbro Home Kit

This is the new Stade Malherbe Caen 18/19 home football shirt by Umbro. The new home kit will be used during the 2018–19 Ligue 1 season, which will…
Coventry City 2018-19 Nike Away Kit

Coventry City 2018-19 Nike Away Kit

Coventry City’s new away kit for the 18/19 season has been unveiled. The new Coventry City FC 18/19 Away Shirt is made of Nike Dry fabric, designed…
Scunthorpe United 2018-19 FBT Away Kit

Scunthorpe United 2018-19 FBT Away Kit

Scunthorpe United unveiled the brand new 2018/19 away kit which has been modelled by club legend Alex Calvo-Garcia The brand new FBT designed and…
Wolfsburg 2018-19 Nike Away Kit

Wolfsburg 2018-19 Nike Away Kit

This is the new VfL Wolfsburg 18/19 away football shirt by Nike. The new away kit will be worn during the 2018–19 Bundesliga, which will be the 56th…
Wolfsburg 2018-19 Nike Home Kit

Wolfsburg 2018-19 Nike Home Kit

This is the new VfL Wolfsburg 18/19 home football shirt by Nike. The new home kit will be worn during the 2018–19 Bundesliga, which will be the 56th…
Liverpool 2018-19 New Balance Third Kit

Liverpool 2018-19 New Balance Third Kit

Liverpool FC and New Balance have launched the team's new third kit for the 2018-19 season. The 2018-19 third kit pays homage to fan favourite kits…
Wigan Athletic 2018-19 Puma Home Kit

Wigan Athletic 2018-19 Puma Home Kit

Wigan Athletic’s new 18/19 Puma home kit has been revealed. A play on Latics’ classic home kit of 1995-98 – the era when Dave Whelan bought the club…
Fulham 2018-19 Adidas Away Kit

Fulham 2018-19 Adidas Away Kit

Fulham unveiled the club’s new 18/19 Adidas Away kit which will carry the Dafabet logo displayed on the front of the playing shirts worn by the First…
Fulham 2018-19 Adidas Home Kit

Fulham 2018-19 Adidas Home Kit

Fulham unveiled the club’s new 18/19 Adidas Home kit which will carry the Dafabet logo displayed on the front of the playing shirts worn by the First…
Cagliari 2018-19 Macron Away Kit

Cagliari 2018-19 Macron Away Kit

Cagliari Calcio and Macron have unveiled the 2018/19 away kit. The main colour of the Cagliari away match shirt is white, to which subtle red and…
Hajduk Split 2018-19 Macron Home Kit

Hajduk Split 2018-19 Macron Home Kit

Hajduk Split and Macron have unveiled the new home shirt that the “Whites” of Split will wear during the new edition of the Europe League, the…
Newport County 2018-19 FBT Football Kits

Newport County 2018-19 FBT Football Kits

The prominent three-striped design that features on both the Newport County 18/19 home and away kits this season is reminiscent of the iconic design…
AC Milan 2018-19 Puma Away Kit

AC Milan 2018-19 Puma Away Kit

AC Milan revealed their new Puma away kit for the 18/19 season. The away shirt comes in the legendary white that has adorned the backs of legends…
Newcastle United 2018-19 Puma Away Kit

Newcastle United 2018-19 Puma Away Kit

Newcastle United have revealed the club's new Puma away kit for the 2018/19 season. Launched under #TheFabricOfNewcastle banner, the kit is a…