The KNVB, the Royal Dutch Football Association and the ECV, the Association of Eredivisie clubs, have approved of the suggestion from PSV to introduce championship stars on the shirts of clubs that have won the national title at least a multiple of 10.
Each star represents ten titles, a tradition that has been applied in the Serie A in Italy and the Bundesliga in Germany for some time.
PSV, who recently won the Dutch title for the twentieth time, will be entitled to wear two stars. Ajax are also entitled to claim two stars, while Feyenoord can add one star on their shirt. "We have decided to start counting the number of titles at the clubs’ foundation", explains a KNVB spokesman. "The star will have a diameter of two centimetres and will be put on display on the shirts at all Eredivisie games, Dutch Cup games and UEFA competition games (Champions League and UEFA Cup and Intertoto Cup) and obviously during friendlies."
As the decision to introduce championship stars on the shirts was taken only today, PSV are going to study at short notice what possibilities there are for the new season. The shirts have already been manufactured, so PSV is investigating the possibilities to add the new stars. As developing new home and away kit is being carried out far ahead of the start of a new year and as the shirts are being replaced every two years, the new shirt with the two championship stars will probably be put on the market in the 2008-2009 season.
Watching the official PSV championship logo, one cannot help noticing that the emblem is embellished with two golden stars. PSV have won the twentieth title and each star represents ten titles, a custom that has been applied in foreign countries for some time. The two stars may be put on display on the new PSV shirt.
"We have conceived a plan to not only introduce these two stars on the championship logo, but on the shirts as well", explained PSV Manager Match Organisation Ron Verkerk. "We have made a proposal to the KNVB, the Royal Dutch Football Association and the ECV, the Association of Eredivisie clubs, and they have both independently responded enthusiastically. A two-star emblem is a phenomenon quite common to international football. The UEFA badge of honour is a special badge awarded to clubs that have won the Champions League five times in all or three times in a row. The first team to adopt a star was Juventus, who added one above their crest in 1958 to represent their tenth Serie A championship.
We have also received a favourable response from our clothing sponsors Nike and we will carry on talks shortly. We will have to decide, for example, where to start counting: in 1913, when PSV were founded or in 1954, when professional football was introduced in the Netherlands? We think it is a great to introduce this symbol", concluded Verkerk. PSV have won seventeen titles since the introduction of professional football in the Netherlands.
The current PSV champions logo to celebrate the title, is printed on the champions cap, flags and button, is the third one in a row. "We aim to create a high-quality and recognizable logo each time that PSV clinch the Dutch title, as we enjoy the creative challenge", said PSV Manager Marketing & Media Peter Kentie. "We always attempt to insert a distinctive characteristic in such a championship logo. This season we have come up with Better than all the rest, emphasizing three very successful seasons and referring to the lyrics of Simply the best from Tina Turner.
The idea to display two stars, each representing ten titles, is both attractive from a symbolic, creative point of view, but has also got an historic value. This way a football tradition is created in Holland that links up perfectly with the PSV image, respectful of tradition but innovative at the same time."