Typography

 

 

 portsmouth new crest

Portsmouth FC unveiled a new crest which differs significantly from the old crest.

It removes the 'three points' and the 'star and moon' now have a three dimentional look. The 'moon' also has more diameter and looks quite like the citys Coat of Arms.

Its the first significant change of the emblem for 15 years. The new-look design is an update of the traditional star and crescent and will be used for the first time in the programme for the club's clash with Fulham on Sunday.

Gone is the Old English- style typeface upon a golden scroll and in comes a bold Portsmouth FC banner across the centre of the shield.

The new design also boasts a three-dimensional effect. Lines have been scored within the crescent moon and striking star.

Slight changes in the shades of the historical symbols ensure the overall effect is that of an emblem reflecting a strong light.

The three tiers of the shield have been significantly played down, creating a simpler, more modern design. The new emblem had been kept closely under wraps by club bosses.But the club unveiled it to the public for the first time.

Despite the new design the familiar 'smiley face' design with the crescent moon on the badge has been kept. The club's crest now Portsmouth's old crestbears a closer resemblance to Portsmouth City Council's own logo. Throughout Pompey's history the club has tried several different designs before reverting to the basic gold star and crescent. In the 1950s and 1960s the traditional crest was emblazoned on the shirt in white rather than gold – believed to have been due to white being a cheaper alternative.

In 1980 the club scrapped the original crest and replaced it with a new design. This crest showed a football on top of an anchor, representing the Royal Navy, and a sword, representing the Army.
Another version included a circular version of the star and crescent crest in place of the football. In 1993 the original crest was reinstated and remains to the present day. The only change since then until today was last year when bosses added 'Since 1898' to the badge underneath the club's name.

{PollDaddy id=588660}

 

 

Comments (33)

  1. fsc

Continues the trend that Arsenal began - switching to vector based \"3D\" design. I think that was done to help prevent forging for counterfeit products. Kind of dull.

 
  1. Francesco

Yes it\'s of a very Arsenal style.<br /><br />I like it,expecially after I saw it on the new Pompeys away shirt.It s very simple and clear,and I prefer this narrower half moon

 
  1. fsc

Yep. First thing I thought too. Very similar to the Arsenal design. No wonder they wanted to keep it quiet.

 
  1. fsc

it looks like an american mls logo :cry:

 
  1. fsc

I always said that their crest sucked and that they needed to change it, and not they change it to this? Better to keep the old one because this one sucks big time!

 
  1. fsc

i like it! i think the club have taken a bold step moving forward. not too keen on the new away shirt but the badge is loads better than the banana before with that horrid gothic script lettering. we have to face the facts that clubs are brands and this is going to moving pompey in the right direction off the field.

 
  1. fsc

Seems like the norm is to change club badges; villa, boro and chelsea have done it nicely in the last few years. And to be honest the previous pompey badge wasn\'t very nice and needed a change. However the new one isn\'t tht good and could have been a lot better.<br />Despite this i think it may look better on a shirt as the picture above isn\'t tht great

 
  1. fsc

okay i just looked at the new away kit, the crest looks alright but the shirt is rough

 
  1. Francesco

Also if u go to http://www.portsmouthfc.co.uk/<br />u can evaluate better the crest

 
  1. fsc

I didn\'t like it before...and I didn\'t hate it either, but, well, now I do...ugly as hell

 
  1. fsc

I could probably design something better myself.

 
  1. fsc

BRING BACK THE 80\'S CREST WITH FOOTBALL AND ANCHOR AND SWORD...OURPROPER CREST !!! AND STOP PUTTING YELLOW ON OUR HOME TOP !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! WE ARE RED WHITE AND BLUE !

 
  1. fsc

Next year we are playing in ALL blue!

 
  1. fsc

TURNING RETRO

 
  1. fsc

GOING RETRO 70s !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

 
  1. Sean McCall

I don\'t like the version up here, but if you look at their website its an upgrade. I hated it when i first looked at it but do a side to side with the current and its a lot clearer this works.

 
  1. fsc

This crest has grown on me after first seeing it. It will take the club into the new era..... onwards and upwards!<br /><br />Also..... People who say its \'very Arsenal\'...hmmm.... Arsenal didn\'t invent the bold looking shield!<br /><br />Also.... Vector looking 3d design.... so was the last Pompey crest!!! found here:<br /><br />http://1stcastle.typepad.com/my_weblog/images/pompey_logo.jpg<;br /><br />Thumbs up from me for this new crest!

 
  1. fsc

this new crest is RUBBISH its the portsmouth city council crest and i dont think our top quailty players should have to share the the same crest as the bin man!!!

 
  1. fsc

Brilliant new design, especially as my cousin was the one who designed it.

 
  1. fsc

the crest was not designed by your cousin. it was done by a design agency called The Brand Union. they also did the premier league identity. good work guys

 
  1. fsc

I THINK IT IS A MASSIVE IMPROVEMENT ON THE LAST CREST WHICH WAS, I THINK UGLY. WHO CARES IF IT LOOKS A BIT LIKE ARSENALS, WE ARE POMPEY AND THIS IS HOW WE DO IT. GREAT NEW AWAY KIT AND CREST. COME ON YOU BLUES.

 
  1. fsc

Sorry for being so cynical, but I think the main reason clubs are changing crests is to sell more merchandise. Fans won\'t want to wear their sweatshirts, polo shirts and jackets any more if the club badge on it is out of date, therefore the club can sell the same stuff over again with a new badge!<br />Its bad enough that Pompey exploit their fans by bringing out 3 new kits EVERY season, when most clubs keep a home kit for 2 years. Having said that, I bet I end up buying the new away kit!

 
  1. fsc

It\'s ugly. Old one is much better!

 
  1. Matthew Wilkinson

Italia 90 all over again<br /><br />like the design, but the lettering on the shirt is a bit much. still the shirt is agressive and in your face, and youve used your own template

 
  1. Matthew Wilkinson

actually, take that back, it just looks a a quick glance that youve used your own template. this on second thoughts, despite the good style of the shirt and its aggressive, is not pretty<br /><br />still nicer than the super eagles one

 
  1. Guest
  1. Guest

you&#039;re a genius because you know which this shirt is a homage to italia 90 because most of the shirts which i design are homages to old shirts

 
  1. fsc

You mean no-one has noticed that it just looks like the flag of Turkey turned on its side?

 
  1. Michael

poor enough kit

 
  1. fsc

Reason they went star n crescent because they know only arabs got money these days, so wanna make da club appeal to arab market, dats why Dr Suliman buy it<br /><br />When he market da club in arabia, alla da ragheads gonna support pompey because of da star n crescent. No uther reason

 
  1. fsc

By the way, my cousin does work for the agency and was the once who designed the new logo.

 
  1. fsc

esfjhliergaeg

 
  1. fsc

much better

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST 17/18 KITS

Racing Club 2018 Kappa Home Shirt

Racing Club 2018 Kappa Home Shirt

This is the new Racing Club de Avellaneda 2018 home football shirt by Kappa. The new home kit will be used during several tournaments in 2018.
Houston Dynamo 2018 Adidas Away Kit

Houston Dynamo 2018 Adidas Away Kit

Retro and modern at the same time, the Houston Dynamo 2018 away jersey by Adidas features a black base that shifts away from the traditional orange…
Ulsan Hyundai 2018 Hummel Away Kit

Ulsan Hyundai 2018 Hummel Away Kit

This is the new Ulsan Hyundai FC 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Ulsan Hyundai 2018 Hummel Home Kit

Ulsan Hyundai 2018 Hummel Home Kit

This is the new Ulsan Hyundai FC 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC has unveiled its new away kit for the 2018 SSE Airtricity League season. The new black and grey strip, adorned by the logo of the Club’s…
Daegu FC 2018 The Hump Football Kits

Daegu FC 2018 The Hump Football Kits

These are the new Daegu FC 2018 home (blue), away (navy) and third (white) kit designs by The Hump. The new kits will be used during the 2018 K…
Incheon United 2018 Hummel Away Kit

Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…
Guangzhou R&F 2018/19 Nike Home Kit

Guangzhou R&F 2018/19 Nike Home Kit

This is the new Guangzhou R&F F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Jiangsu Suning 2018/19 Nike Home Kit

Jiangsu Suning 2018/19 Nike Home Kit

This is the new Jiangsu Suning F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Hebei China Fortune 2018/19 Nike Home Kit

Hebei China Fortune 2018/19 Nike Home Kit

This is the new Hebei China Fortune F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shandong Luneng 2018/19 Nike Home Kit

Shandong Luneng 2018/19 Nike Home Kit

This is the new Shandong Luneng Taishan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Henan Jianye 2018/19 Nike Home Kit

Henan Jianye 2018/19 Nike Home Kit

This is the new Henan Jianye F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…