Typography

 

 

As one of the world's largest sport brands, Kappa sponsors a list ofsports stars and teams, and a wide range of European football teamstry to make dreams come true wearing Kappa. This goes for, among others, Italian Sampdoria and Brescia,Dutch Feyenoord, German Werder Bremen,Spanish Real Betis, Swedish Hammarby and Danish FC Copenhagen

The begin

It is hard to believe that a modern and progressive company like Kappa is almost a hundred years old. But the truth is that Kappa was founded as a sock and underwear company in 1916 in the Italian city Turin.
In the 1950s the Maglificio Calzificio Torinese (MCT), already a leading manufacturer of socks and underwear in Italy, created Kappa, a sub-brand of the Aquila brand, as a result of a production problem that had caused a loss in sales.

The crisis spurred MCT to launch a renewed and improved product line which would be tagged K - Kontrollen in an attempt to achieve new credibility with regard to quality.Sales boomed and in the seasons to come, market demand for garments with the K kept growing.
This was the mid-1950s, and Kappa had become a consolidated brand, in Italy the undisputed leader in the socks and underwear sector. 1969 saw the textile industry hit by recession, in a period marked by social change.MCT’s response was to diversify production.
The students’ movement had introduced the concept of casual wear, and MCT management decided to start up production of outerwear, based on the success of the firm’s best-selling brand. Robe di Kappa was born.

Marco Boglione, Kappa Legend

Mr Boglione, who joined MCT in 1976 at the age of 20. Turin then had a huge clothing manufacturing industry—now long gone—and MCT had 600 workers on its payroll (albeit down from 1,600 in 1964). The firm had shifted from making socks and underwear to casual clothing at around the end of the 1960s

However it had continued to make clothing, including most notoriously its Jesus Jeans ("Who loves me follows me," said provocative advertisements showing be-jeaned female backsides). Under Mr Boglione's prompting, MCT had expanded into sportswear at the end of the 1970s, sponsoring star-studded soccer teams such as Turin's Juventus and Amsterdam's Ajax

Mr Boglione left MCT to set up a mail-order business that sold the jerseys of leading soccer clubs to fans willing to pay a hefty price to wear the colours of their favourite teams. The firm paid royalties to the clubs and at one time had licences for 17 of the 18 teams in Italy's top football league. Meanwhile, MCT was sliding into bankruptcy. In January 1994, Mr Boglione decided to buy the assets of his former employer.

His return to MCT's run-down 22,000 square-metre (237,000 square-feet) factory was inauspicious; Mr Boglione's father thought his son would never make a success of it. Mr Boglione turned part of the second floor, where almost 200 weaving machines still lie abandoned, into an apartment, installing a metal shed as his bedroom and a plastic greenhouse as a bathroom. This was an unusual way to live and work—sleeping there was spooky, he says—but that did not stop Mr Boglione dreaming up something new for the clothing business.From the start at BasicNet, born as the internet began to take off, Mr Boglione created a virtual company, a paperless business in which as much as possible took place online. The firm makes nothing itself; it is simply a network of sourcing centres and territorial licensees for its brands, which as well as Jesus Jeans include Robe di Kappa and Superga.

Now barely 100 people work for BasicNet in Turin in MCT's old factory, which has been converted to offices. Their job is mostly product development and assembling collections. BasicNet's global marketing operations and the development of its licensee network also take place in Turin

The history of the Omini logo

The Omini logo also dates back to 1969 when, during a photo session for the Beatrix bathing suits (another MCT brand) catalogue, photographers realized they had come up with more than just a pretty picture. It was a shot of a young man and woman, both naked and sitting back to back, their outlines traced by back lighting.

The shot was not used in the catalogue. Instead, it became the new Robe di Kappa logo. In the late 1970 MCT made the move into sportswear and technical sports gear.The new division inherited the original Kappa brand and would feature the Omini logo, which by now had become a recognized symbol of quality and style


Kappa Moments


The 70’s and 80’s saw lots of happy Kappa moments. In 1973 the classic Robe di Kappa Pique Polo was introduced, and it is still one of the world’s best selling polo shirts. In 1981 Kappa sponsored the world famous New York Marathon crossing the Atlantic for the first time. The invasion of the US continued, and 1983 marked the beginning of a 10-year sponsorship of the US Track and Field Team

At the Olympics in Los Angeles and Seoul, mega stars like Carl Lewis, Florence Griffith-Joyner and Edwin Moses climbed one podium after another, wearing threads from Kappa.

Italians dig football – and so does Kappa. In the 70’s Kappa started sponsoring the local Turin club Juventus, and in 1980’s Kappa was one of Europe’s leading sport brands. International clubs like A. C. Milan, Roma and Ajax Amsterdam . all wore Kappa, and they were joined in the 90’s by clubs like Barcelona and Red Star Belgrade.

In 1996 Juventus won their third Champions League final wearing Kappa,In recent years the soccer star Cobi Jones is one of Kappa’s triumphs, wearing Kappa boots while playing a record season for the LA Galaxy and the US National Team

The Italian national soccer team, too, made sport and fashion headlines, when the players entered the pitch during Euro 2000 wearing the new Kombat shirt

Kappa has also entered the Danish market. In March 2002, the company agreed to sponsor the football club F. C. Århus and in November 2003 a sponsor deal was made with the female rowing team ‘Guld 4’eren’. During the summer 2004, a four-year sponsor deal was made with league champions F. C. København. The deal caused a great deal of attention, and it is probably the largest football sponsorship to date in Denmark.

 

Comments (8)

  1. milo

all the info i need to finish my assignment. :-)

 
  1. Marlys

I've been exploring for a little bit for any high-quality <br />articles or weblog posts on this sort of space . Exploring in Yahoo I finally stumbled upon this website.<br />Studying this info So i'm satisfied to convey that I have an incredibly good uncanny feeling I discovered exactly what I needed.<br /><br />I such a lot certainly will make sure to don?t omit this web site and provides it a look regularly.<br /><br /><br />my homepage - mobile porn tube: http://sexypad.net/

 
  1. Mickie

Heya i am for the first time here. I found this board <br />and I to find It truly useful & it helped me out a lot.<br />I hope to provide something again and aid others like you aided me.<br /><br /><br />Look at my blog post - porno izle: http://arzular.net

 
  1. Reginald

What's Happening i am new to this, I stumbled upon this I have discovered It absolutely useful and it has aided me out loads.<br />I'm hoping to contribute & help different customers like its aided me.<br />Great job.<br /><br />Here is my weblog: Minnesota Website <br />Design: http://perumperindo.co.id/component/k2/itemlist/user/10485

 
  1. milo

all the info i need to finish my assignment. :-)

 
  1. Marlys

I've been exploring for a little bit for any high-quality <br />articles or weblog posts on this sort of space . Exploring in Yahoo I finally stumbled upon this website.<br />Studying this info So i'm satisfied to convey that I have an incredibly good uncanny feeling I discovered exactly what I needed.<br /><br />I such a lot certainly will make sure to don?t omit this web site and provides it a look regularly.<br /><br /><br />my homepage - mobile porn tube: http://sexypad.net/

 
  1. Mickie

Heya i am for the first time here. I found this board <br />and I to find It truly useful & it helped me out a lot.<br />I hope to provide something again and aid others like you aided me.<br /><br /><br />Look at my blog post - porno izle: http://arzular.net

 
  1. Reginald

What's Happening i am new to this, I stumbled upon this I have discovered It absolutely useful and it has aided me out loads.<br />I'm hoping to contribute & help different customers like its aided me.<br />Great job.<br /><br />Here is my weblog: Minnesota Website <br />Design: http://perumperindo.co.id/component/k2/itemlist/user/10485

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

China 2018 Nike Home Kit

China 2018 Nike Home Kit

With a red chest and yellow sleeves, the China 2018 home shirt colors represent prosperity and blessings. On the chest is the iconic federation crest…
Deportivo de La Coruña 2018-19 Macron Third Shirt

Deportivo de La Coruña 2018-19 Macron Third Shirt

Macron and Deportivo de La Coruña have presented the new white third shirt with a diagonal blue band across the front where the words of the Galician…
Senegal 2018 World Cup Puma Home Shirt

Senegal 2018 World Cup Puma Home Shirt

This is the new Senegal 2018 home football shirt by Puma. The white and pepper green home kit will be used during the 2018 World Cup in Russia. Buy…
Senegal 2018 World Cup Puma Away Shirt

Senegal 2018 World Cup Puma Away Shirt

This is the new Senegal 2018 away football shirt by Puma. The pepper green and white away kit will be used during the 2018 World Cup in Russia. Buy…
Galatasaray 2018-19 Nike Home Kit

Galatasaray 2018-19 Nike Home Kit

This is the new Galatasaray 2018 home football shirt by Nike. The new home kit will be worn during the 2018–19 Süper Lig, which is the 61st season of…
New Zealand 2018 Nike Home Kit

New Zealand 2018 Nike Home Kit

This is the New Zealand 2018 home football shirt by Nike. In Māori legend, New Zealand’s endemic silver fern represents strength, resistance and…
Barcelona 2018-19 Nike Home Kit

Barcelona 2018-19 Nike Home Kit

This is the new FC Barcelona 18/19 home football shirt by Nike. The new Barcelona home kit, designed for the 2018-19 season, is inspired by Camp…
Rotherham United 2018-19 Puma Home Kit

Rotherham United 2018-19 Puma Home Kit

Rotherham United revealed their brand new 2018/19 home kit, manufactured by Puma Teamwear. The Millers will once again retain their traditional home…
Finland 2018 Nike Home Kit

Finland 2018 Nike Home Kit

This is the new Finland 2018 home football shirt by Nike. For 2018, the Finnish national team will wear a home kit dubbed Lethal Winter — white from…
Finland 2018 Nike Away Kit

Finland 2018 Nike Away Kit

This is the new Finland 2018 away football shirt by Nike. For 2018, the Finnish national team will wear an away shirt in deep royal blue with an…
Netherlands 2018 Nike Away Kit

Netherlands 2018 Nike Away Kit

A polarized blue Netherlands 2018 away shirt pays homage to the team’s classic 1988 kit, while a deep royal blue geometric pattern celebrates “Total…
Slovakia 2018 Nike Home Kit

Slovakia 2018 Nike Home Kit

This is the new Slovakia 2018 home football shirt by Nike. The stylish zig-zag design on the shoulders and sleeves of Slovakia’s 2018 national team…

Miami FC 2018 Macron Away Kit

Macron and Miami FC have unveiled the new away kit that the team will wear in their 2018 US Open Cup matches. The away shirt is royal blue with…
Miami FC 2018 Macron Home Kit

Miami FC 2018 Macron Home Kit

Macron and Miami FC have unveiled the new home kit that the team will wear in their 2018 US Open Cup matches. The home kit, in it’s now traditional…
Dundee United 2018/19 Nike Home Kit

Dundee United 2018/19 Nike Home Kit

Nike and Just Sport Pro have officially revealed the 2018/19 Dundee United home kit. The kit features traditional black shorts and bespoke socks for…
St. Pauli 2018-19 Under Armour Home Kit

St. Pauli 2018-19 Under Armour Home Kit

The new St. Pauli home shirt for the 2018/19 is being unveiled in the US. The innovative design is a reference to the past and catches the eye with a…
Canada 2018 Umbro Home Shirt

Canada 2018 Umbro Home Shirt

Canada Soccer and Umbro have proudly unveiled their new 2018 home shirt for Canada Soccer's National Teams. Presented with the powerful words drawn…
Inter Milan 2018-19 Nike Home Kit

Inter Milan 2018-19 Nike Home Kit

The 2018-19 season marks the 20th year of partnership between FC Internazionale Milano and Nike. To celebrate, the new Inter Milan 18/19 home kit…
Denmark 2018 World Cup Hummel Away Kit

Denmark 2018 World Cup Hummel Away Kit

The new Denmark 2018 away shirt design takes its inspiration from the Danish Life Guards that guard over the royal house and the Danish nation. On…
Denmark 2018 World Cup Hummel Home Kit

Denmark 2018 World Cup Hummel Home Kit

The new Denmark national team jersey for 2018 was inspired by the uniform worn by the Danish Life Guards. The cross-lacing from the uniform tunic is…