Typography

 

 

europa-league-logo-uefa.jpg

 

The UEFA has approved the change of logo and name for the UEFA Cup to the UEFA Europa League from the 2009/10 season. 

The new name heralds major changes to the competition, which will have a new 48-team group stage with centralised marketing of broadcast rights, a presenting sponsor and an official matchball in addition to centralised sponsorship from the knockout stage and a new logo and visual identity 

UEFA President Michel Platini said: "These changes will improve this historic competition, which is very important for UEFA and for European football as it gives more fans, players and clubs the thrill of European club football. I am convinced the new format will give the UEFA Europa League a successful new impetus."

 

The changes to the name, logo and brand identity of the competition are the next logical step following the decision to alter the format of the UEFA Cup and create a true group stage, with both home and away matches. That decision was taken by the UEFA Executive Committee in Lucerne, Switzerland, back in December 2007.

 

The change of name better represents the format of the competition and with the enhancements to the logo and brand, the changes are such that from the 2009/10 season the UEFA Cup will effectively become a new competition.


The new name and logo will help underline the tournament's special character and unique sporting appeal.
The fresh format will encourage teams from emerging countries or lesser-known sides to challenge the old order, and the new identity will seek to reflect that. UEFA's ambition in making all these changes is to rejuvenate the competition in the light of the new European football landscape, which has shifted significantly with the continued success of the UEFA Champions League, so that the UEFA Europa League can establish itself as a major competition.


"First and foremost, [the decision] is about timing," UEFA General Secretary David Taylor told uefa.com. "We've got a new competition and a new format for 2009-12, with centralisation of the group stage and with the group stage being much more similar to the UEFA Champions League format – whereby teams will play home and away. We have an opportunity to change the marketing [of the competition].


"The UEFA Cup has been an excellent tournament over the years, but in some senses it has suffered a little bit [through] being a different tournament and not having the same prestige as the Champions League. We believe that a new name and a new brand identity will help with sponsors and with the whole identity of the competition."

 

{PollDaddy id=952864}

 

 

Comments (5)

  1. Jay

I think this is great. Round robin>knockout works really well and this will (hopefully) eventually lead into the Champions League being ONLY for champions (domestic champions, domestic cup champions perhaps and Champions League holders) and the also-rans having the new UEFA Europa League to rack up the cash. Here\'s hoping anyway.<br /><br />Obviously this is all leading on to the McTesco-Cola European Superleague...<br /><br />http://www.new.facebook.com/group.php?gid=26269509281&;ref=ts

 
  1. fsc

I\'d hope so too Jay. But, for example, the 4th best English would generate more interest and commercial value than the Champions of a much weaker nation, who may even struggle to reach the group stage of the Uefa Cup. I would not expect to see a Champions-only Champions League.<br /><br />I also read about the Euros changing from 16 to 24 nations. My fear with this is that it would dilute the competitiveness. There\'s only 53 nations anyway, so the qualification stage would also be diminished.

 
  1. fsc

I think I know why they have changed. Bacause the CL and the UEFA-Cup had the same colours and and the names were similar.<br />The logo is great. But why Europa League??<br />That is a mixture of German and English!!<br />H?

 
  1. fsc

Hertha BSC, Europa means Europe in Italian, Spanish, Portuguese, Catalan, and Romanian. These languages are some of the romantic languages, the most important languages of Europe.

 
  1. fsc

Europe was named after Europa, a character in Greek Mythology.

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST 17/18 KITS

Daegu FC 2018 The Hump Football Kits

Daegu FC 2018 The Hump Football Kits

These are the new Daegu FC 2018 home (blue), away (navy) and third (white) kit designs by The Hump. The new kits will be used during the 2018 K…
Incheon United 2018 Hummel Away Kit

Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…
Guangzhou R&F 2018/19 Nike Home Kit

Guangzhou R&F 2018/19 Nike Home Kit

This is the new Guangzhou R&F F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Jiangsu Suning 2018/19 Nike Home Kit

Jiangsu Suning 2018/19 Nike Home Kit

This is the new Jiangsu Suning F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Hebei China Fortune 2018/19 Nike Home Kit

Hebei China Fortune 2018/19 Nike Home Kit

This is the new Hebei China Fortune F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shandong Luneng 2018/19 Nike Home Kit

Shandong Luneng 2018/19 Nike Home Kit

This is the new Shandong Luneng Taishan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Henan Jianye 2018/19 Nike Home Kit

Henan Jianye 2018/19 Nike Home Kit

This is the new Henan Jianye F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Beijing Guoan 2018/19 Nike Home Kit

Beijing Guoan 2018/19 Nike Home Kit

This is the new Beijing Sinobo Guoan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Guangzhou Evergrande 2018/19 Nike Home Kit

Guangzhou Evergrande 2018/19 Nike Home Kit

This is the new Guangzhou Evergrande Taobao F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Shanghai SIPG 2018/19 Nike Home Kit

Shanghai SIPG 2018/19 Nike Home Kit

This is the new Shanghai SIPG F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shanghai Shenhua 2018/19 Nike Home Kit

Shanghai Shenhua 2018/19 Nike Home Kit

This is the new Shanghai Greenland Shenhua F.C. 2018/19 Home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Seongnam 2018 Umbro Away Kit

Seongnam 2018 Umbro Away Kit

This is the new Seongnam FC 2018 away kit by Umbro. The new away kit will be used during the 2018 K League 2, which will be the sixth season of the K…