Puma and AC Milan have today announced an official long-term partnership, that brings together two of the most passionate, iconic and ambitious brands in Football industry.

Effective 1st July 2018, PUMA will become our official partner, global technical supplier and official licensing partner.

No financial details were announced in the club’s official announcement but according to rumours, Milan signed a five-year kit supply partnership with Puma. The contract is apparently worth €12 million (US$14.1 million) a year to the Serie A club, €8 million (US$9.4 million) less than Adidas provided.

Bjørn Gulden, Chief Executive Officer of PUMA said: "We are very proud to be partnering with AC Milan. They are one of the most successful clubs in the Football history with a large, global fan base and the team and their fans show the true spirit of football. If you ask me, the Rossoneri jersey is one of the most iconic jerseys in football. We are looking forward to the next chapter of this legendary football club being with PUMA".

Marco Fassone, our CEO also commented on the new partnership: "I am very pleased to announce our partnership with PUMA, to whom we are bound by mutual esteem and by our common passion for sports and football values. They represent a major international brand and we will be proceeding together in the next few football seasons in our strategic pathway striving to reach new and extraordinary goals off and on the pitch".

It was then Lorenzo Giorgetti, our Chief Commercial Officer to speak: "We are very proud of the agreement signed with PUMA and look forward to starting this new adventure together. PUMA’s mission, quite clearly expressed in the brand positioning with the claim "FOREVER FASTER", perfectly combines with the ambitions of our Club on the pitch and in the commercial development, where PUMA will accompany us as an ideal partner to face the forthcoming challenging football seasons".

 

 

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Wow that's a massive decline in value / prestige

 
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