Adidas and A.C. Milan today announced the extension of their sponsorship deal until the end of 2017. Under the new agreement adidas will also design, produce, distribute and promote a wide range of non-sport related A.C. Milan merchandising articles.

Adidas and A.C. Milan today announced the extension of their sponsorship deal until the end of 2017. Under the new agreement adidas will also design, produce, distribute and promote a wide range of non-sport related A.C. Milan merchandising articles.

According to the Corriere dello Sport the contract with the giant German sports manufacturer will earn the Rossoneri €10.5m a season, meaning that between now and 2017 the club will receive €105m.

This figure is somewhat less than the €140m that Inter Milan will earn with Nike over the next 10 years, but it still represents an impressive deal. The money that Milan will make will be largely used to buy a series of young players.

"We have been partners with A.C. Milan since 1998 and this has allowed us to share so many exciting victories. And we are looking forward to many more incredible seasons like this past one," said Herbert Hainer Chairman and CEO of the adidas Group. "Every day adidas and A.C. Milan will work side by side to create more innovative products and to continue making football the most beautiful sport in the world."

"A.C. Milan and adidas are a strong couple. We share strategic visions, internationality and attitude to innovation," commented Adriano Galliani, Vice President and Managing Director of A.C. Milan. "We started with a traditional supplying contract and today we officially give adidas the worldwide licensing rights of our brand."

During the 10-year partnership with adidas, A.C. Milan added nine titles to its list of trophies: two Serie A titles, one Coppa Italia, one Italian Super Cup, two UEFA Champions Leagues, two UEFA Super Cups and one FIFA Club World Cup. Three of these titles were won in 2007.

As the world’s number one football brand, adidas is the official sponsor and ball supplier of the most important UEFA and FIFA football tournaments. In addition, adidas has partnerships with football federations such as Argentina, China, Denmark, France, Germany, Greece, Japan, Nigeria, Spain and South Africa, the host of the 2010 FIFA World Cup™. Other prominent clubs, such as Chelsea FC, FC Bayern Munich, Liverpool FC and Real Madrid, also endorse adidas products. Additionally, individual players like Xabi Alonso, Michael Ballack, David Beckham, Steven Gerrard, Lionel Messi, Kaká, Raúl, Juan Román Riquelme and David Villa represent their respective clubs wearing state-of-the-art adidas football equipment.

 

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Mansfield Town 2018-19 Surridge Away Kit

#MansfieldTown #Stags Mansfield Town 2018-19 Surridge Away Kit

This the Mansfield Town 18/19 away football kit by Surridge Sport. Manufactured by Surridge and sponsored by OCL Solicitors, the eye-catching new…
Hibernian 18/19 Macron Third Kit

Hibernian 18/19 Macron Third Kit

Hibernian revealed the club’s new third kit for the 18/19 season. The fluo yellow and graphite grey 3rd shirt is made from Evertex fabric is designed…
Red Bull Salzburg 2018-19 Nike Third Kit

Red Bull Salzburg 2018-19 Nike Third Kit

This is the new Red Bull Salzburg home kit by Nike for the 18/19 season. The new third kit will be used during the 2018/19 UEFA Europa League season.
Al Ahli 2018-19 Umbro Away Kit

Al Ahli 2018-19 Umbro Away Kit

This is the new 18/19 away kit for Al Ahli of Saudi Arabia, made by Umbro. The new away kit will be used during the 2018–19 Saudi Professional…
Al Ahli 2018-19 Umbro Home Kit

Al Ahli 2018-19 Umbro Home Kit

This is the new 18/19 home kit for Al Ahli of Saudi Arabia, made by Umbro. The new home kit will be used during the 2018–19 Saudi Professional…
Gremio 2018 Umbro Third Kit

Gremio 2018 Umbro Third Kit

Inspired by its historic sequence of achievements, Gremio launched the new Umbro third shirt of the 2018 season. The new third kit will be used…
Galatasaray 2018-19 Nike Third Kit

Galatasaray 2018-19 Nike Third Kit

This is the new Galatasaray 18/19 third football shirt by Nike. The new third kit will be worn during the 2018–19 Süper Lig, which is the 61st season…
River Plate 2018-19 Adidas Away Kit

River Plate 2018-19 Adidas Away Kit

River Plate and Adidas Argentina revealed the club's new 18/19 away football shirt. This season, violet returns to the Millionario’s jersey. This…
Real Betis 2018-19 Kappa Third Kit

Real Betis 2018-19 Kappa Third Kit

Real Betis revealed the new Kappa third shirt for the 18/19 season. The new shirt, which is predominantly a light shade of green, features Seville's…
Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix has unveiled their brand new home kit for the Hyundai A-League 18/19 Season. The new Adidas strip has a few stylistic updates,…
Crystal Palace 2018-19 Puma Third Kit

Crystal Palace 2018-19 Puma Third Kit

Crystal Palace revealed their new all yellow 18/19 third strip by Puma. Kept under wraps until the very last moment before the teams emerged for…
Paris Saint-Germain 2018-19 Jordan Fourth Kit

Paris Saint-Germain 2018-19 Jordan Fourth Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Paris Saint-Germain 2018-19 Jordan Third Kit

Paris Saint-Germain 2018-19 Jordan Third Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Belarus 2018-19 Macron Home Kit

Belarus 2018-19 Macron Home Kit

Macron and the Football Federation of Belarus presented the new Belarus 18/19 home jersey. The home kit was created within the broader Macron-UEFA…
Belarus 2018-19 Macron Away Kit

Belarus 2018-19 Macron Away Kit

Macron and the Football Federation of Belarus presented the new Belarus 18/19 away jersey. The away kit was created within the broader Macron-UEFA…
Barcelona 2018-19 Nike Third Kit

Barcelona 2018-19 Nike Third Kit

Barcelona revealed the club's new 18/19 third football shirt by Nike. Just as the Avinguda Diagonal cuts an angular swathe through Barcelona’s city…
Piacenza 2018-19 Macron Third Kit

Piacenza 2018-19 Macron Third Kit

Piacenza Calcio 1919 and Macron have unveiled the new third kit that the "wolves" will wear during the 18/19 season in preparation for their 100th…
Piacenza 2018-19 Macron Away Kit

Piacenza 2018-19 Macron Away Kit

Piacenza Calcio 1919 and Macron have unveiled the new away kit that the "wolves" will wear during the 18/19 season in preparation for their 100th…
Piacenza 2018-19 Macron Home Kit

Piacenza 2018-19 Macron Home Kit

Piacenza Calcio 1919 and Macron have unveiled the new home kit that the "wolves" will wear during the 18/19 season in preparation for their 100th…
1860 München 2017 Macron Oktoberfest Kit

1860 München 2018 Macron Oktoberfest Kit

Soon it will be time again and the 185th Oktoberfest opens its doors in Munich. This is the new 1860 München Oktoberfest kit by Macron for the 18/19…