The German Football Association (DFB) and adidas officially announced the extension of their long-term partnership worth nearly £40million a year. 

Adidas's current contract with the German Football Federation to produce the world-renowned white and black jerseys is worth around £20million a year. With US competitor Nike keen to snatch away the prestigious contract as part of a global football push, German manufacturer Adidas was forced to substantially up the stakes for the new four-year deal which will begin in 2018.

DFB President Reinhard Grindel and Herbert Hainer, CEO of the adidas Group, confirmed in Paris that adidas will remain the Official Supplier of the world's largest sports federation until 2022.

During their over 60-year partnership, the DFB and adidas have celebrated many sporting successes including four World Cup and three EURO titles for the German men's national team as well as two World Cup and eight EURO trophies for the women's team. As part of the new agreement, adidas will continue to be a dedicated and reliable partner not only to the DFB but also to its national associations to further develop football in Germany on all levels.

"We are looking forward to continuing our close and trusting cooperation with the DFB", said Herbert Hainer, CEO of the adidas Group. "We belong together, as both the DFB with its national teams and we as an international sporting goods company excellently present Germany around the globe. We represent everything the 'made in Germany' seal of quality stands for: we are successful, we are innovative and we deliver quality; we are cosmopolitan, multi-cultural and bring joy. As part of our long-term strategy, we will increase our production volume in Germany again and plan to also produce the DFB jerseys directly in our home market.

"These were the most transparent, most demanding and ultimately for the DFB the economically most successful negotiations in the history of our Association. I am very pleased that we've managed to extend the contract with adidas, our partner for decades. adidas is reliable, knows the DFB and is supporting us with upcoming innovations such as the construction of the new DFB academy or the further development of fussball.de. We will use the money to make the DFB and German football even better. Our investments will be focused on both professional football and the work done at the grassroots level. We will also strengthen our national associations and further improve in particular our talent promotion programmes," said DFB President Reinhard Grindel.

 

 

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Napoli 2018-19 Kappa Home Kit

Napoli 2018-19 Kappa Home Kit

In collaboration with SSC Napoli, Kappa’s research and development centre has designed a technical fabric with aggressive and striking imagery…
Norwich City 2018-19 Errea Away Kit

Norwich City 2018-19 Errea Away Kit

Norwich City FC revealed the brand-new Errea 18/19 away kit. The white shirt features modern stripes in the club colours, a nod towards the club's…
Wigan Athletic 2018-19 Puma Away Kit

Wigan Athletic 2018-19 Puma Away Kit

Similarly to their 18/19 home kit, Wigan Athletic's going retro with the 2018/19 Puma Away Kit. A play on the away kit of the 1995-98 era when Dave…
Everton 2018-19 Umbro Away Kit

Everton 2018-19 Umbro Away Kit

Everton FC and Umbro have unveiled the new 2018/19 Everton away kit in a campaign fronted by the Everton Ladies team. The new kit, which will be worn…
Atletico Madrid 2018-19 Nike Away Kit

Atletico Madrid 2018-19 Nike Away Kit

This is the new Atletico de Madrid 18/19 away football shirt by Nike. Blue is a colour long associated with Atlético de Madrid. In fact, it has been…
Tottenham Hotspur 2018-19 Nike Away Kit

Tottenham Hotspur 2018-19 Nike Away Kit

The new Tottenham Hotspur 18/19 away kit by Nike has been revealed. For the away kit, binary blue and polarised blue knit sleeves reinforce the…
Tottenham Hotspur 2018-19 Nike Home Kit

Tottenham Hotspur 2018-19 Nike Home Kit

The new Tottenham Hotspur 18/19 home kit by Nike has been revealed. Tottenham Hotspur's much-anticipated new stadium is the inspiration for the…
Schalke 04 2018-19 Umbro Home Kit

Schalke 04 2018-19 Umbro Home Kit

FC Schalke 04 and its new kit supplier Umbro launched the brand new 18/19 jersey that the players from now on will be wearing for their home games at…
Schalke 04 2018-19 Umbro Away Kit

Schalke 04 2018-19 Umbro Away Kit

The new Schalke 04 away kit for the 18/19 season has been released just in time for the start of the new partnership between FC Schalke 04 and its…
Blackburn Rovers 2018-19 Umbro Home Kit

Blackburn Rovers 2018-19 Umbro Home Kit

Blackburn Rovers unveiled the new 18/19 Umbro home kit, which is a celebration of the club’s proud heritage and origins. The iconic and stylish strip…
RB Leipzig 18/19 Nike Home Kit

RB Leipzig 18/19 Nike Home Kit

The design of the RB Leipzig 18/19 Home Kit is based on the red and white club colours. The dynamic, striking shoulder pattern symbolizes Die Roten…
RB Leipzig 18/19 Nike Away Kit

RB Leipzig 18/19 Nike Away Kit

The RB Leipzig 18/19 away kit has light blue shoulders and the sides of the shirt are set apart from the classic blue body. Yellow shorts and blue…
Newcastle United 2018-19 Puma Home Kit

Newcastle United 2018-19 Puma Home Kit

This is the new Newcastle United 18/19 Home Shirt by Puma which has been developed with dryCELL technology which optimises comfort by wicking sweat…
Juventus 2018-19 Adidas Third Kit

Juventus 2018-19 Adidas Third Kit

Juventus revealed the new third kit for the 18/19 season, by Adidas. Combining modernity in look with cutting-edge technology, the third jersey is…
Manchester United 2018-19 Adidas Home Kit

Manchester United 2018-19 Adidas Home Kit

Manchester United has revealed the new Adidas home kit for the 18/19 season. The latest jersey marks 140 years since the club was founded, with a…
Birmingham City 2018-19 Adidas Away Kit

Birmingham City 2018-19 Adidas Away Kit

Birmingham City will adorn a yellow away shirt for the first time in five years during the 2018/19 season. Designed by adidas, the away shirt uses…
Bradford City 2018-19 Avec Sport Third Kit

Bradford City 2018-19 Avec Sport Third Kit

Bradford City AFC revealed the new 18/19 third kit by Avec Sport. The 18/19 third shirt by Avec Sport is exclusive to Bradford City FC and features a…
Bradford City 2018-19 Avec Sport Away Kit

Bradford City 2018-19 Avec Sport Away Kit

Bradford City AFC revealed the new 18/19 away kit by Avec Sport. The 18/19 away shirt by Avec Sport is exclusive to Bradford City and features a…
Sheffield United 2018-19 Adidas Away Kit

Sheffield United 2018-19 Adidas Away Kit

Sheffield United have unveiled their new away kit for the 18/19 season. With a continuation of the club's partnership with kit supplier adidas,…
Lazio 2018-19 Macron Home Kit

Lazio 2018-19 Macron Home Kit

Macron and S.S.Lazio are proud to present the historic 'flag shirt' as the new home shirt for 2018-2019. A shirt that has been voted by many as being…