Adidas and MLS Extend Kit Deal until 2018

  shopKitbag  ShopJD  shop nike  shopAdidas  subside 2014

mls adidasAdidas and Major League Soccer today announced an extension to their strategic partnership agreement aimed at further elevating soccer in the United States and developing opportunities for young players.  The partnership extends adidas' position as the official athletic sponsor and product supplier for the MLS through 2018.

Core to the new agreement is a dedicated focus on youth development and programming to help shape the future of the sport in North America. 

"The United States is a breeding ground for athletic talent and we need to ensure our homegrown athletes have viable opportunities to play soccer at the highest level," said Patrik Nilsson, president, adidas America. 

"We need to accelerate the model for soccer development in North America to attract and keep elite talent engaged and excited about professional opportunities in the sport.  We share a long-term vision with MLS to develop the game and are excited to foster the next generation of American soccer stars."

adidas has been a partner of MLS since the league's inception in 1996.  In 2004, adidas and MLS announced an exclusive partnership agreement that named adidas the official athletic sponsor and product supplier, outfitting all league teams and supplying the league's official match ball.

"One of the major reasons Major League Soccer has become one of the top soccer leagues in the world is due to the support and commitment of adidas," said MLS Commissioner Don Garber.  "They have a clear vision for the sport in North America, and they see MLS as a cornerstone of that vision.  Our extension with adidas is a major statement by an internationally respected brand that MLS is increasing in value and that our commitments to stadium construction, strategic expansion, player development and improvement in the overall quality of play are playing dividends."

adidas is the global leader in soccer and partners with many of the world's greatest soccer clubs and federations including Chelsea FC, Liverpool FC, AC Milan, Real Madrid, Bayern Munich, Spain, Mexico, Argentina, Germany and Japan.  adidas is an official partner of FIFA, UEFA and the Confederations of African Football.  adidas also sponsors world-class athletes like Juan Pablo Angel, Jozy Altidore, Fredy Montero, Lionel Messi, Kaka, Steven Gerrard, Michael Ballack, Xavi, Frank Lampard and Andres Guardado, among others.


  shopKitbag  ShopJD  shop nike  shopAdidas  subside 2014


Comments   

 
timbersarmy
+14 # timbersarmy 2010-08-30 21:31
dislike.
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
-2 # Guest 2010-09-04 02:22
this is just another reality that pt fans have to face. your new logo is shite, and they should never have changed from the original. but MLS is not a football business, it's an american. and this means that the only thing owners/execs are interested in is the money, and if adidas is ready to pay them big bucks, they'll snatch it in an instance. when people say you guys are seattle 2.0, they're right. as much as the passion is there, you'll still have a shit logo, on a shit shirt, on shitty footballers.
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+7 # Guest 2010-08-30 22:08
This may be good for MLS economically, but it can't be good for kit design. Adidas kits just keep getting worse.
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+1 # Guest 2010-09-01 12:29
Quoting superfly:
This may be good for MLS economically, but it can't be good for kit design. Adidas kits just keep getting worse.

atleast u got a decent brand, here in australia's a-league every team wears reebok and the quality of kits are horrible
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
0 # Guest 2010-09-06 23:11
I'd be interested what the offer (if any) from Nike was? Was this like the German federation turning down a better offer because of brand loyalty, because if youth development is important to them, they should take as much as they can, no matter who it's from
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
-6 # Guest 2010-08-30 22:29
adidas makes far better kits than nike. those lightning bolts everywhere are just terrible, even infecting my teams jerseys.

Does this mean that all MLS shirts are made by adidas?
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+7 # Guest 2010-08-31 01:15
Quoting big oops:
adidas makes far better kits than nike. those lightning bolts everywhere are just terrible, even infecting my teams jerseys.

Does this mean that all MLS shirts are made by adidas?


yes, which unless you like seeing the same damn thing for the next 8 years, its bad news
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+3 # Guest 2010-08-31 10:05
Quoting big oops:
adidas makes far better kits than nike.


I disagree. As a Chelsea fan I think the latest Arsenal shirt is ace. Adidas shirts are boring as they all have the trademark stripes down the sleeves, which restricts design, and also means nothing can be done to stop the ugly Lotto and Kappa logos on the sleeves of kits.

The worse thing with Nike is the disrespect of clubs traditional colours, Man U should not have had a blavk V and Arseanl's sleeves should never be red/
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
-2 # Guest 2010-08-31 15:49
Quoting D King:

I disagree. As a Chelsea fan I think the latest Arsenal shirt is ace. Adidas shirts are boring as they all have the trademark stripes down the sleeves, which restricts design, and also means nothing can be done to stop the ugly Lotto and Kappa logos on the sleeves of kits.

The worse thing with Nike is the disrespect of clubs traditional colours, Man U should not have had a blavk V and Arseanl's sleeves should never be red/


I think nike fixed that with both of their kits this year... and on top of that, adidas disrespects their teams' badges on their away and third kits, chelsea and liverpools away and 3rd kit have the colours on the badges changed to match the colour scheme of the kit. that is the most stupid move possible
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+8 # Guest 2010-08-30 22:36
At least they don't get crappy Reebok like the Australian A-League!
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+7 # Guest 2010-08-31 00:20
Adidas doesn't make bad kits - the materials are good, the feel and fit are excellent. it's the variation and number of designs they have, which can be said for Nike as well. They get a little experimental with the MLS kits, but I'm sort of used to that now. As an FC Dallas fan we've had two basic but good kits this year. I think a deal like this fits with the way MLS is structured, so it makes sense. I'd have to admit the MLS kits now are far better than the 96 kits.
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
-4 # Guest 2010-08-31 01:16
Major dislike. adidas reserves the worst templates for MLS. shows how bad everyone hates our league. not to mention they are all the same templates. Nike should be with Seattle and Puma should go back with Chicago Fire S.C.
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+5 # Guest 2010-08-31 10:00
Quoting Alex:
Major dislike. adidas reserves the worst templates for MLS. shows how bad everyone hates our league. not to mention they are all the same templates. Nike should be with Seattle and Puma should go back with Chicago Fire S.C.


Not sure what you mean when MLS uses the exact same templates not just of Euro clubs but also international squads.

Chicago home - Spain home
LA Galaxy home - Wolfsburg home
FC Dallas and Real Salt Lake - Panathinkaikos
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+2 # Guest 2010-08-31 10:03
Also don't forget last year Real Madrid shared the same template as Seattle and Chelsea/Bayern with the Red Bulls.
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+5 # Guest 2010-08-31 14:05
"adidas also sponsors world-class athletes like Juan Pablo Angel" :D
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+2 # Guest 2010-08-31 14:17
I'd put the MLS kits up against any other league in the world... Rate the kits top to bottom, then pick a league in Europe and do the same. Then compare 1v1, 2v2, and so on... I bet you'd pick more MLS kits.

The problem with opening it up for the teams to pick is your less popular teams will end up with suppliers like Macron, Errea, MiFit or, heaven-forbid, Airness.
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
-1 # Guest 2010-09-01 14:03
That's cuz MLS sticks to the club colors for the most part. But there hasn't been enough history with most of the clubs to make kits in different colors. They're trying to connect an identity, as most football clubs have.

But its a good thing IMHO that MLS extended just so they cover their bases in case the US doesn't get the WC host bid. If they win their bid, they won't need to do an extension past 2018.
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
-2 # Guest 2010-08-31 17:02
Good business for both MLS and Adidas. I'm surprised more leagues haven't signed up to exclusive kit supllier deals yet.

Imagine how much money the EPL or La Liga could earn from such a deal?
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
-4 # Guest 2010-08-31 21:23
They won't because the major players in EPL, La Liga and Serie A are split between Adidas and Nike.

If Lyon and Marseille had the same kit maker, Ligue 1 could do it.

The league that really could try it is the Bundesliga. It's probably going to make some local people mad... but outside of Germany, most people see the Bundesliga as Bayern and then everyone else.
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+2 # Guest 2010-08-31 21:25
I just remembered that Lyon switched from Umbro to Adidas this year... so Ligue 1 could do it.
Reply | Reply with quote | Quote | Report to administrator
 
 
Gazhorn
0 # Gazhorn 2010-09-01 19:32
I think all German teams in the 60s and 70s were supplied by adidas at the time. Also the NASL had an adidas contract also...
Reply | Reply with quote | Quote | Report to administrator
 
 
Gazhorn
+1 # Gazhorn 2010-09-01 19:31
This is the thing with American Sports.

NFL Apparel and uniforms are supplied by Reebok.
MLS - adidas
NBA - adidas
MLB - Not sure - Majestic or adidas I think...
NHL - Not sure.

Why can't the teams/franchises have the right to choose their own kit supplier, why does the league have full say?
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+2 # Guest 2010-09-02 01:06
Quoting Gazhorn:
This is the thing with American Sports.

NFL Apparel and uniforms are supplied by Reebok.
MLS - adidas
NBA - adidas
MLB - Not sure - Majestic or adidas I think...
NHL - Not sure.

Why can't the teams/franchises have the right to choose their own kit supplier, why does the league have full say?



its because the league is a single entity, meaning the league is the majority owner of all clubs (or franchieses, whatever floats your boat) and have have the authority and right to make any changes or regulations to the league. they are the ones that buys and allocates players to clubs, not individual clubs themselves. MLS just hires owners/investors to manage the club from a local standpoint (meaning in charge of local TV contracts, local endorsements/events, local academies, working with the local government etc etc) so because MLS are the majority owners of every club in the league they are allowed to set sponsorships with whomever in a collective stadpoint. so This MLS adopted a "one brand fits all" mindset because this means MLS is getting a fixed $200 million check for the next 8 years where as a traditional club setting its down kit sponsorship would only last around 4 years for around 13 million or so. but what mls failed to acknowledge is that sponsorships vary and if every club sets up their own sponsorship it can accumulate to worth more than $200 million.

personally i think Clubs should pick their own kit sponsorship because its better financially and come on adidas makes shite kits and their boring and they all look the same. bring in some nikes, pumas, reeboks, umrbos.

MESSAGE TO ALL EURO LEAGUES NEVER EVER ACCEPT ANY SORT OF SINGLE ENTITY STRUCTURE!!!!!
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
+1 # Guest 2010-09-03 04:26
Well thank god you don't work for MLS. MLS signed the original deal when teams weren't making a combined 200 million on kit deals, so it was economically sane in a single-entity structure (which MLS will continue to be until the sport really takes off in this country) that one company could provide all the kits. Makes sense for the league and teams. If we host 2018, then I feel that the game will have a strong enough following by that time that will outweigh the benefits of a single kit company supplying all uniforms. We don't have that kind of financial clout yet, so we need to keep growing as a league. It'll get there, eventually.
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
0 # Guest 2010-09-03 04:28
The NHL is, like the NFL is with Reebok, which is, as you know, owned by Adidas. All NHL apparel save for the official team uniforms has the Adidas logo on it. The rest have the RBK logo.
Reply | Reply with quote | Quote | Report to administrator
 
 
Guest
0 # Guest 2010-10-08 12:40
im sooo [censored]ing sick of crap adidas shirts uuuugggghhhhhh i thought i was gonna be alive to see the end of this [censored]ing crap but looks like im gonna die before i see the end of this [censored]ing travesty.
Reply | Reply with quote | Quote | Report to administrator
 

Add comment

Feel free to leave a comment. To be able to edit comments or delete comments you have to Sign in

Security code
Refresh

click here