Nigeria have extended their kit sponsorhip deal with Adidas until 2014 and significantly upgraded their partnership deal with adidas to a total value of over 10 million euro according to KickOff.com.

This represents a massive increase from the 200.000 euro deal of the existing contract, which is due to expire in 2010.

NFF chiefs led by President Sani Lulu Abdullahi were at adidas headquarters a few months ago to negotiate an extension, and the deal was signed and sealed even before the Super Eagels qualified for next year's World Cup 2010 in South Africa.

However, the new contract will start from 2011.

Under the previous deal signed in 2007 by the current NFF administration, Nigeria were paid $300.000 as rights fee, with an equivalent amount in product supplies, according to an official of the Glass House.

This was an improvement in the original deal signed by the Ibrahim Galdaima-led NFA in 2004 and worth $200.000, when adidas beat off competition from Danish kit makers Hummel to take over from Nike as the Nigeria national team sponsors.

Under the terms of the current contract, the NFF will get 3.711.197euro in cash as Rights Fee. Product supplies will be 6.400.000 euros for a total of 10.111.197 euro.

According to the terms of the contract, those commitments exclude a 10% royalty fee due to the NFF on annual net sales of branded adidas/NFF products.

It also excludes supplies for the promotion of football games in Nigeria and a yet undisclosed qualification bonuses to all national teams when they qualify for major competitions.

 

Comments (7)

  1. Axel

this must a be a joke o somebody really starting on!!!

 
  1. fsc

So whats happened with that whole saga about that kit (the world cup one) which the nigerian football association rejected and most of us considered a cringe?

 
  1. fsc

Yes, there should be a follow up to that story.<br />For once an actual drama in the world of kit making...

 
  1. fsc

I guess well see what jersey is worn in their first game in afcon

 
  1. fsc

Adidas gave Nigeria a crap 2010 kit, Nigerian FA told them to take it back, and they still agree to an extension?

 
  1. fsc

Well, it seems like they are wearing the 2010 World Cup kit at CAF which is a shame.

 
  1. fsc

I thought the Nigerian FA rejected the new kit ? they were wearing it against Egypt in their opening game of the 2010 ACON.

 
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