According to the Sunday Express, Adidas has ended their kit sponsorship deal with Newcastle United. The association with the sportswear company goes back 14 years, but it is believed Adidas have become disillusioned with the negative publicity which has surrounded the club since Ashley took over.
Adidas were quick to distance themselves from stories linking them with Ashley’s controversial plan to re-name St James’ Park, and now they have decided not to renew a contract with Newcastle which ends in the summer.
It's rumored that Newcastle will sign with manufacturer Puma while adidas are on the verge of signing a contract with Spurs, who ironically ending their kit deal with Puma.
Newcastle United wanted the news of adidas’s departure delayed until after Christmas, as kit bought as presents will soon be out of date.