It is something that has been in the air for a while, but now AIG has officially confirmed it will not be renewing its shirt sponsorship of Manchester United when the deal expires in 2010.
The American company also said in a statement that it was "in active discussions" with Manchester United regarding the current contract which expires in May 2010.
"In line with industry practice, Manchester United is exploring the possibility of a shirt sponsor for the new 2010/11 season," said a United spokesman.
"The club is in dialogue with a select number of top companies worldwide and has so far received sufficient interest to be confident it can improve on its current £19m annual partnership with AIG."
Giant Indian corporation Sahara have already confirmed they are investigating United's proposals, while Saudi Telecom would also be among the companies who could be involved.