We showed you this news already last month but now Ajax and adidas have officially reached agreement about the extension and a substantial improvement of the sponsor contract.
The new deal runs for ten years and will begin on the final date of the current contract, 1 July 2009. The contract earns Ajax around 70 million euro over a period of ten years. This amount is composed of several elements, such as a fixed annual amount and a contribution supporting Ajax's international activities. Furthermore, there is a bonus scheme which entitles the club to extra payments depending on the results on the pitch.
Ajax and adidas have been connected since the 2000-2001 season. The plans for further development of the Ajax youth academy and the international activities of Ajax in Asia and South Africa have contributed to the fruition of the renewed collaboration.
Ajax's management said: ,,We are of course very pleased with the faith that adidas has given in Ajax's future. Both the term and the sponsorship amount fit precisely within our vision and plans."
Managing Director Gil Steyaert of adidas Area North adds: ,,We are proud that we can continue our current and good relationship with Ajax. We have much faith in the future of the club and are very enthousiastic about the national and internatinal development plans the club has.''
* By the way...the shirt is not real