AFC Ajax and adidas have agreed a renewal of their kit-supplier partnership, with the new contract set to take effect on 1 July 2019 and run through to 30 June 2025. The six-year extension is reported to be worth approximately €50 million.
The two organisations have been working together since the 2000-01 season, and adidas became Ajax’s official main kit partner starting 1 July 2009. This renewal confirms adidas’s continuing role in providing both match-day and replica strips for the Dutch club.
The deal includes provision of playing-kit production, replica retail versions and training-wear supply, aligned with Ajax’s global commercial ambitions.
