Arsenal to Sign Puma Kit Deal

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Arsenal to Sign Puma Kit Deal

Arsenal are believed to have reached an agreement with Puma for the most lucrative kit deal in the Premier League, according to reports in the media.

Reports suggest the parties have struck an agreement worth in excess of £30m-a-year which could see the five year contract worth £170m in total. The deal is worth more than  Liverpool’s new £25m-a-year contract with Warrior and brings to an end Arsenal’s 20-year tie-up with Nike.

The deal, which will not be announced officially for some time but will see Puma provide the playing wear and merchandise from 2014-15 onwards, will give Arsenal major additional financial clout on top of the £150m five year shirt sponsorship deal with Emirates.

It had been rumoured for several months that Arsenal would return to Puma's German rivals adidas, on the expiration of their current deal with Nike, and once again carry the three stripes.  Speculation increased when adidas's former business development heavyweight, Simon Lilley, became the North London club's retail director.

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It seems, however, that after Nike passed up the opportunity to extend despite an exclusive renegotiation clause, adidas were priced out by Arsenal's financial demands and instead Puma have signed on the dotted line. 

A return to adidas would likely have been welcomed by Arsenal fans - reprising a partnership with whom ample success was shared - and offered revenue potential beyond replica merchandise via adidas Originals reissues of the famous 1988-91 Away "Anfield" shirt, its notorious "bruised banana" heir and several classic Home kits.  On the other hand, the Puma direction may breathe fresh life into the classic Arsenal kit and it is hoped the record deal will fund a genuine Premier League title challenge.

The new agreement dwarfs the current kit deal with Nike, which is worth £55m over seven years and expires at the end of next season.  Nike will nonetheless be held fondly in the hearts of Gooners though their association with Arsenal's invincible 2003-04 season, the run to the club's first ever Champions League Final in 2006 and the transition from Highbury to their current Emirates Stadium home.


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Comments   

 
Guest
+37 # Guest 2013-05-08 08:40
not bad
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Guest
+72 # Guest 2013-05-08 11:29
nice to see a big team without adidas or nike
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Guest
-65 # Guest 2013-05-08 11:41
They're not a big team. :D
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Guest
-52 # Guest 2013-05-08 13:43
hahahaah , shows the shit arsenal going through , bunch of muppets
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Guest
-6 # Guest 2013-05-09 05:43
Does it matter what brand?
As long as the club has fans then that's what matters. Arsenal has many fans around the world and they'll buy the jersey regardless of brand.
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Guest
+8 # Guest 2013-05-15 16:53
hahahahaha, yeah 16 consecutive appearances in the champions league really going thru it enjoy watching ur team in the europa league in an ugly under amour kit u ¢un+
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Guest
+32 # Guest 2013-05-08 13:56
And you're not a real fan, just a plastic div.
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Guest
-6 # Guest 2013-05-09 10:16
stop sulking cause you aren't making the top 4
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Guest
-1 # Guest 2013-05-15 23:48
it is spurs thats going to be finishing out of the top 4 not arsenal
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Guest
-3 # Guest 2013-05-23 11:12
Quoting Frank Lampard:
it is spurs thats going to be finishing out of the top 4 not arsenal

what happened................????!!!!
burned out ??? totally..........
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Guest
+1 # Guest 2013-06-17 10:39
Mind the gap you muppet
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Guest
+2 # Guest 2013-06-01 01:40
shut upQuoting goonercunts:
They're not a big team. :D
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Guest
-5 # Guest 2013-05-10 22:31
Quoting yolo:
nice to see a big team without adidas or nike

LOL...
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Guest
+63 # Guest 2013-05-08 08:47
Last year's away kit was reason enough to switch.
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Guest
+39 # Guest 2013-05-08 12:47
For EPL clubs, money is the key factor, not designs.
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Guest
+38 # Guest 2013-05-08 08:51
Dodged a bullet with Warrior there! Hopefully the keep it simple and don't swamp us with templates (dreaming of course)
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Guest
-7 # Guest 2013-05-08 08:53
Are you kidding me??
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Guest
-11 # Guest 2013-05-08 08:54
no why not adidas ?
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Guest
+30 # Guest 2013-05-08 09:14
Quoting a$$:
no why not adidas ?


£30m-a-year, adidas won't pay this much to Arsenal.
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Guest
+5 # Guest 2013-05-10 18:41
Adidas won't pay this much full stop.
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Guest
+3 # Guest 2013-05-15 16:55
Adidas already has Chelsea and West Pork in london, and is well represented in the champions league. Puma has a lot more to gain from Arsenal.
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Guest
-7 # Guest 2013-05-08 09:03
they may go back to retro kit
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Guest
+4 # Guest 2013-05-15 16:56
would luv to see a proper retro kit on the gunners
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Guest
-5 # Guest 2013-05-08 09:20
think puma starting to be a big player now and can see them taking over a few big teams in the future but think nike make lovely arsenal kits and its big shoes to fill guess u got just watch and wait n see :sad: :sad: :sad:
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Guest
+21 # Guest 2013-05-08 09:28
Puma design a lot of s**t kits. Their going to have to do something special to get my money. It could have been worse tho if it was Warrier, now they do make s**t kits! :-x
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Guest
0 # Guest 2013-05-08 09:36
Are you kidding me? For Real?

Look at the last few Puma kits on here - Motherwell, Falkirk and especially Wolves. They are of good quality and very modern.
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Guest
+2 # Guest 2013-05-15 09:39
Wise up, they make great kits. Their Italian kits were always top drawer. They also have done a great job with taking over almost all African National squads. Dortmunds away kit is a powerhouse too! I think you're just afraid of change mate.
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Guest
+6 # Guest 2013-05-08 09:39
With all those unkown crappy brands like warrior or under amour, teams and fans can be lucky to get some of the few true football brands that have a bit of heritage.
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Guest
+3 # Guest 2013-05-08 10:48
Quoting aight:
With all those unkown crappy brands like warrior or under amour, teams and fans can be lucky to get some of the few true football brands that have a bit of heritage.


Why are they crappy? It's just sportswear.
You fashion victim. Get over it.
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Guest
0 # Guest 2013-05-15 09:43
because their entire hypothesis is making shirts as tight as possible. Thats why. Under armour will be releasing spray on kits in a can by next season if they keep getting tighter.
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Guest
-10 # Guest 2013-05-08 11:02
Quoting om4ever:

£30m-a-year, adidas won't pay this much to Arsenal.

Arsenal not worth that much
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Guest
+14 # Guest 2013-05-08 11:03
Did not expect that.
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Guest
+1 # Guest 2013-05-08 11:16
i like puma, but nike its the top of tops
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Guest
+11 # Guest 2013-05-08 13:03
nike are overrated and imo horrible.
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Guest
+4 # Guest 2013-05-10 01:22
Some Nike kits are nice, but a lot of their designs look cheap and bland.
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Guest
0 # Guest 2013-05-08 11:19
Get in Arsenal.
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Guest
+20 # Guest 2013-05-08 12:13
wow, can't believe that, i can't imagine how it goin to be, the Thai sellers already got the Adidas Arsenal jersey :lol:
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Guest
+5 # Guest 2013-05-08 12:14
thought that they'd signed with adidas, the internet is full of pics of prototype adidas arsenal shirts!
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Guest
+2 # Guest 2013-05-11 00:52
Nope, they were as fake as the three stars on your little club's badge.
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Guest
+13 # Guest 2013-05-08 12:39
Puma produce pretty slick kits for the likes Borussia Dortmund, Feyenoord and Sporting Lisbon so I'm excited to see what they come up with for Arsenal
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Guest
+8 # Guest 2013-05-08 14:01
All the people moaning because its not nike or adidas, it shouldnt matter what company makes the kits, all that matters is the badge on the kit and what it represents! plus the puma uruguay top is really nice
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Guest
-7 # Guest 2013-05-08 14:14
God I hope this isn't true. Puma makes terrible kits.
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Guest
-7 # Guest 2013-05-08 14:49
Puma and Nike are the two worst, simply because they are just templates. I much prefer Warrior, i mean at least with them there are no templates so every kit is different
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Guest
+11 # Guest 2013-05-08 20:01
Quoting wimbledon:
Puma and Nike are the two worst, simply because they are just templates. I much prefer Warrior, i mean at least with them there are no templates so every kit is different


of course warrior does not have templates, because it feels like they have not more than one team.
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Guest
+1 # Guest 2013-05-11 00:50
"wimbledon" is a typical Liverpool fan, kidding himself (but no-one else) that Warrior kits are anything other than a total embarrassment.
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Guest
+5 # Guest 2013-05-08 17:43
would hate to be an arsenal fan right now
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Guest
+5 # Guest 2013-05-08 21:07
NOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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Guest
+3 # Guest 2013-05-08 21:14
Puma make awful kits...just look at the shabby efforts of Newcastles away shirts. Neon yellow, nice :-x

Warrior have been brave with their designs pushing the boundries and football kit taboos. I have been impressed with the Liverpool kits, but its nice to not have the same template as everyone else and it is an original. Adidas have lost their creativity just like Nike. Warriors training range is also excellent!
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Guest
0 # Guest 2013-05-08 22:10
hmm to Arsenal Sondico is the best manufacter xD
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Limf
+4 # Limf 2013-05-09 00:14
Wow, now that's a shock. Puma make beautiful designs for the bigger clubs. Love the details of Dortmunds kits this year. Just hope they don't go with the German tradition and bring a kit out for every occasion.
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Guest
+13 # Guest 2013-05-09 05:51
I hope puma have a special coat for Arsene Wenger 8)
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Guest
+2 # Guest 2013-05-11 00:32
As long as it looks something like this, I'll be happy:

https://pbs.twimg.com/media/A63mD4VCUAEfBCH.jpg

8)
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Guest
0 # Guest 2013-05-09 12:08
I don't know i actually :sigh: i only know Arsenal playing in a Nike shirt and i like it...especially the 08/09 home shirt I loved but i just don't know. I like puma kits like the one Tottenham had at 10/11 and now Borussia Dortmund, wonderful kits but i just don't know what i will look like on Arsenal. I first have to get used to it i think...
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Guest
+2 # Guest 2013-05-11 00:38
It's one thing to be too young to have seen Arsenal play in anything other than Nike, but you have no excuse for not having watched videos of great Arsenal teams of the past. You are a pitiful excuse for a fan.
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Guest
-2 # Guest 2013-05-09 13:43
Yeah Arsenal suck dick :-x
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Guest
0 # Guest 2013-06-01 01:43
{{middfing}}
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Guest
-2 # Guest 2013-05-09 13:59
people saying arsenal aren't a big team, really? come on, let's be realistic. they are. it's great to see a big team being sponsored by puma, love puma kits too. and i'm a manchester city fan, before anyone just think's i'm a butt hurt arsenal fan
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Guest
+2 # Guest 2013-05-09 17:02
I support Newcastle United who also have Puma as their sportswear. I love the kits Puma have made for Newcastle and there hasn't been one that I didn't like. Puma may have gone off the market with big teams, Tottenham probably being their most recent but this is Puma's way to get back into recognition. And with 30million a year, obviously Arsenal are going to want to give them a shot. It seems all the smaller Premier League teams (Stoke, Sunderland, West Bromwich) are getting Adidas and the bigger teams are getting other brands but still, I wanna see what Puma brings to the table for Arsenal.
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Guest
+2 # Guest 2013-05-09 17:49
You aren't. Getting puma. You. Must be nuts there awful stay Nike. Or sign Adidas but puma yuck!!!


Stay Nike !!!!!!!!!
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Guest
+1 # Guest 2013-05-09 20:56
Bored of these Nike remakes every year, Puma have released some god awful kits in the past, but recently their new templates look fresh and i think it will be nice not to have that horrible nike material on the inside

As an Arsenal fan i say this is good in my view :D
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Guest
+3 # Guest 2013-05-09 23:57
wooo hope they look like Sporting Lisbon kits ;-)
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Guest
0 # Guest 2013-05-10 01:44
I thought they were going adidas. more boring templates so :zzz
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Guest
+1 # Guest 2013-05-10 09:49
I think it'll be interesting to see what they come up with. Alongside Dortmund we would easil be their flagship club, so it should lead to some decent kits... ;-)
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Guest
-5 # Guest 2013-05-10 17:24
next they'll switch to Macron, all this while they are in the championship, Wenger still won't buy anyone, and the deluded Arsenal supporters will still be saying 'in wenger we trust'
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Guest
+1 # Guest 2013-05-11 00:16
Who the feck do you support then, big mouth?
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Guest
-1 # Guest 2013-05-10 20:54
Fastest man in the world wears puma
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Guest
+2 # Guest 2013-05-11 00:15
Good, that will help their star players to run away from Arsenal to better clubs even faster now.
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Guest
-1 # Guest 2013-05-11 16:52
I can't believe so many people think Nike make nice kits! I'd take Puma over Nike any day. Just look at the tablecloth Man Utd have been wearing this season if you need convincing.
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Guest
+1 # Guest 2013-05-11 17:33
As a wolves fan I was very happy to get Puma and have always liked pumas designs, but like all kit suppliers there seems to be a lot of templates used for various teams with only the top teams getting preference.

At 26 I only have memories of the bruised banana kit arsenal had from videos but I couldn't imagine Newcastle in anything but Adidas until there recent change to puma, change can be good

The new Uruguay and Italy shirts are nice and Arsenal will be the flagship in this country i imagine as BVB are in Germany

Top and bottom of it is, money talks but Puma have heritage having sponsored Pele, Maradona and Cruyff in there playing days
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Guest
0 # Guest 2013-05-12 08:48
I wonder if Arsene will continue to complain about other teams using inflated price deals to earn money. Isn't it cheating Wenger?
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Guest
0 # Guest 2013-05-13 04:19
Think some time its not the brand that matters, more of the design team that is tasked with the job. Nike, Adidas, Puma all produce horrible kits from time to time, but take a look at those made for J-league (not as prestigious as EPL) but their kits are beauty.
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Guest
0 # Guest 2013-05-14 21:24
It doesnt matter who makes the kits, its all about who offers the best deal. With Puma offering £30 million a year, i look forward to seeing what they come up with. Also check out the stuttgart kits for next season, theyre Puma and theyre awesome!
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Guest
0 # Guest 2013-06-07 07:43
How about Reebok? hahhaa
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Guest
0 # Guest 2013-07-12 14:10
Arsenal is the best and that`s why we get the best deals.
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Guest
0 # Guest 2014-04-16 16:11
Why don't people just man-up a little bit?! A football kit is a football kit! Does it matter who the sponsor is?! Last time I looked football was a sport and Arsenal are a "football team", not a freaking fashion outlet! If you want decent "nice" sportswear go to Sports Direct, JD Sports or wherever else you ladies like to buy your clothing - if you don't like the "football kits" being produced by the sponsor then DON'T buy them!!! No ones forcing to you to... Arsenal have signed the deal with Puma because it benefits them financially! Arsenal fans should be happy about this substantial extra income and any other team supporters should just butt-out if you haven't got anything positive to say!
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Star
0 # Star 2014-08-03 11:13
Quoting Guest:
They're not a big team. :D

They are the biggest team, like my big dik your mother likes.

Spurs boy
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