aston_villa_acorns_.jpg

Aston Villa are delighted to announce a shirt partnership with Acorns Children's Hospice that will see the hospice name carried on team shirts for the 2008/09 season.

The relationship between Aston Villa Football Club and Acorns began through the Club's support of the children's hospice over two years ago. Since then, players and staff have had the opportunity to learn about the organization through meeting children, parents and nurses as well as Acorns' CEO, David Strudley, and other key members of staff.

It is through these very personal connections that their relationship has evolved to the point where they approached Acorns about becoming a partner and appearing on the match day shirt.

As is the case with all clubs in the Premiership and beyond, Aston Villa is in pursuit of lucrative commercial sponsors. Conscious of ticket prices and fan expectation they are constantly benchmarking theirselves both regionally and nationally. What's more, they are aware that new stadia are driving-up expectations for match-day hospitality and again they are striving to react with one eye on tradition and the other on progress.

But Aston Villa's history and heritage remain fundamental values that cannot be ignored and all these factors shaped their internal expectations regarding the sponsorship value of their shirt and the esteem in which they hold and cherish whatever symbol or message appears on it.

Aston Villa regard this partnership as more important and more valuable than any commercial opportunity presented to them.

To some extent, placing Acorns on their match day shirt is an experiment. But it is already an involvement with which they, as an organisation, feel increasingly positive. It is their hope that they are able to introduce this partnership to new and existing business relationships which will generate economic value to support the Club's competitive ambitions and, at the same time giving a truly wonderful organisation a significant platform from which to touch more people.

 

Comments (9)

  1. fsc

Well done villa!!!!<br />It\'s very refreshing to see a club take it\'s social responsibility to such a level when most only care about money.<br />Money and greed is ruining our game, i should know being a leeds fan.

 
  1. fsc

Brilliant idea. Well done Villa

 
  1. fsc

Proud to be a Villan tonight- let\'s hope others follow this lead.

 
  1. fsc

couldn\'t agree more with jon-paul jones...money and greed is ruining the game. what ever happened to loyalty and pride???<br /><br />on the other hand, great move from villa...hopefully others will follow. now i can\'t wait to see how the kit looks like with acorns on it. cheers!

 
  1. nicholas dane

Apart from Barca and theyre being sponcered by Unicef is this a first for football.Let\'s hope others take up the mantle as well. Liverpool being sponcered by Carlsberg is hardly social responcibility is it?

 
  1. johnnycakes

hats off to Villa,well done, and in Randy Lerner they have a foreign owner who oozes class.

 
  1. fsc

I\'m soooo proud - its such an honour and what a great feeling comes out of it<br /><br />Well done villa!!

 
  1. fsc

Fantastic! I think this is brilliant news. (Wrexham have done a few one off signed shirts - British Legion, Cancer charities, Domestic Abuse - but nothing like this. ) Helping a local Charity, and bringing the \'soul\' back to football. Da iawn! Let\'s hope more will follow..... (Might be tempted to get one myself.)

 
  1. fsc

i think villa are doing a great thing for the charity <br />but atleast villa are mainly thinking about the kids more than there money

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Mansfield Town 2018-19 Surridge Away Kit

#MansfieldTown #Stags Mansfield Town 2018-19 Surridge Away Kit

This the Mansfield Town 18/19 away football kit by Surridge Sport. Manufactured by Surridge and sponsored by OCL Solicitors, the eye-catching new…
Hibernian 18/19 Macron Third Kit

Hibernian 18/19 Macron Third Kit

Hibernian revealed the club’s new third kit for the 18/19 season. The fluo yellow and graphite grey 3rd shirt is made from Evertex fabric is designed…
Red Bull Salzburg 2018-19 Nike Third Kit

Red Bull Salzburg 2018-19 Nike Third Kit

This is the new Red Bull Salzburg home kit by Nike for the 18/19 season. The new third kit will be used during the 2018/19 UEFA Europa League season.
Al Ahli 2018-19 Umbro Away Kit

Al Ahli 2018-19 Umbro Away Kit

This is the new 18/19 away kit for Al Ahli of Saudi Arabia, made by Umbro. The new away kit will be used during the 2018–19 Saudi Professional…
Al Ahli 2018-19 Umbro Home Kit

Al Ahli 2018-19 Umbro Home Kit

This is the new 18/19 home kit for Al Ahli of Saudi Arabia, made by Umbro. The new home kit will be used during the 2018–19 Saudi Professional…
Gremio 2018 Umbro Third Kit

Gremio 2018 Umbro Third Kit

Inspired by its historic sequence of achievements, Gremio launched the new Umbro third shirt of the 2018 season. The new third kit will be used…
Galatasaray 2018-19 Nike Third Kit

Galatasaray 2018-19 Nike Third Kit

This is the new Galatasaray 18/19 third football shirt by Nike. The new third kit will be worn during the 2018–19 Süper Lig, which is the 61st season…
River Plate 2018-19 Adidas Away Kit

River Plate 2018-19 Adidas Away Kit

River Plate and Adidas Argentina revealed the club's new 18/19 away football shirt. This season, violet returns to the Millionario’s jersey. This…
Real Betis 2018-19 Kappa Third Kit

Real Betis 2018-19 Kappa Third Kit

Real Betis revealed the new Kappa third shirt for the 18/19 season. The new shirt, which is predominantly a light shade of green, features Seville's…
Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix has unveiled their brand new home kit for the Hyundai A-League 18/19 Season. The new Adidas strip has a few stylistic updates,…
Crystal Palace 2018-19 Puma Third Kit

Crystal Palace 2018-19 Puma Third Kit

Crystal Palace revealed their new all yellow 18/19 third strip by Puma. Kept under wraps until the very last moment before the teams emerged for…
Paris Saint-Germain 2018-19 Jordan Fourth Kit

Paris Saint-Germain 2018-19 Jordan Fourth Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Paris Saint-Germain 2018-19 Jordan Third Kit

Paris Saint-Germain 2018-19 Jordan Third Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Belarus 2018-19 Macron Home Kit

Belarus 2018-19 Macron Home Kit

Macron and the Football Federation of Belarus presented the new Belarus 18/19 home jersey. The home kit was created within the broader Macron-UEFA…
Belarus 2018-19 Macron Away Kit

Belarus 2018-19 Macron Away Kit

Macron and the Football Federation of Belarus presented the new Belarus 18/19 away jersey. The away kit was created within the broader Macron-UEFA…
Barcelona 2018-19 Nike Third Kit

Barcelona 2018-19 Nike Third Kit

Barcelona revealed the club's new 18/19 third football shirt by Nike. Just as the Avinguda Diagonal cuts an angular swathe through Barcelona’s city…
Piacenza 2018-19 Macron Third Kit

Piacenza 2018-19 Macron Third Kit

Piacenza Calcio 1919 and Macron have unveiled the new third kit that the "wolves" will wear during the 18/19 season in preparation for their 100th…
Piacenza 2018-19 Macron Away Kit

Piacenza 2018-19 Macron Away Kit

Piacenza Calcio 1919 and Macron have unveiled the new away kit that the "wolves" will wear during the 18/19 season in preparation for their 100th…
Piacenza 2018-19 Macron Home Kit

Piacenza 2018-19 Macron Home Kit

Piacenza Calcio 1919 and Macron have unveiled the new home kit that the "wolves" will wear during the 18/19 season in preparation for their 100th…
1860 München 2017 Macron Oktoberfest Kit

1860 München 2018 Macron Oktoberfest Kit

Soon it will be time again and the 185th Oktoberfest opens its doors in Munich. This is the new 1860 München Oktoberfest kit by Macron for the 18/19…