FC Barcelona and Beko announced the signing of a new agreement which will see the global home appliance group become the Club’s worldwide sponsorship partner for the next four years.
The deal will see Beko’s new logo featured on the sleeve of the new team jersey and training kit. Beko will become the first commercial brand to benefit from a permanent presence on the official team jersey’s sleeve.
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The new kit was unveiled today at the Ricard Maxenchs Press Room at FC Barcelona's Camp Nou stadium in the presence of Josep Maria Bartomeu, President of FC Barcelona.
FC Barcelona and Beko will be bringing together their two global brands to help achieve their shared strategic marketing and corporate responsibility objectives.
The partnership will be symbolised by the presence of the Beko logo on the arm of the first team shirt worn for all Spanish League and Cup games during the 2014/15 season, as well as for friendlies and summer tour games.