Barcelona Announce Intel Shirt Sponsorship Deal

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FC Barcelona have announced a brand new shirt sponsorship deal with the computing company Intel.

As per the terms of the agreement, starting in the match this weekend against Villarreal, the famous Intel logo - of the 'Intel Inside' catchphrase - will be printed, naturally, on the inside of the Barça shirts, and be visible, should a scoring player facilitate this, during goal celebrations.  This method of advertising - which is entirely at the players' discretion - recalls a similar approach from Getafe several years ago. 

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The deal, which also has goals of enchancing Barça's technological standing, was announced via the modelling of the new version shirts by Carles Puyol and Gerard Piqué.

Training and development methods and the supporter experience are key target areas for the implentation of Intel technology at the club and, to celebrate the signing of the agreement, Intel will be donating five latest generation laptop computers to the FC Barcelona Foundation over the next five matches.

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Comments  

Guest
+55 # Guest 2013-12-12 22:05
WTF.
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Guest
+93 # Guest 2013-12-12 22:08
Wow. From Barca going from having no shirt sponsor to this.
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Guest
+61 # Guest 2013-12-13 00:54
THIS IS PROSTITUTI0N !!!
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Guest
+29 # Guest 2013-12-12 22:24
Awkward... :-|
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Guest
-9 # Guest 2013-12-12 22:56
First sponsor to have a print inside the shirt?
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Guest
+36 # Guest 2013-12-12 23:15
No Getafe was sponsored by Burger King; in addition to the conpany logo on the front, they had the Burger King mascot inside the shirt.
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Guest
+9 # Guest 2013-12-13 06:41
ok, I didn't know that. Thanks :-)
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Guest
+9 # Guest 2013-12-12 23:30
Am I the only one that thinks this quite a good pun on the name 'intel inside'?
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Guest
+13 # Guest 2013-12-13 00:23
That's the whole point Sherlock! Care to indulge us with more examples of your superior intellect? :-*
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Guest
-1 # Guest 2013-12-14 17:15
ME BRAIN WORK GOOD!
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Guest
+22 # Guest 2013-12-13 00:03
Barca: corporate whores
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Guest
-17 # Guest 2013-12-13 01:07
It's genius.

If you don't get it, you hate money.

F'N brilliant.
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Guest
+10 # Guest 2013-12-13 18:58
Quoting AdGuy CK:


If you don't get it, you hate money.

And if you think like that you have no comprehension of how greed is ruining football. Or, for that matter, how to enjoy life without material wealth.
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Guest
+25 # Guest 2013-12-13 01:11
From a marketing point of view this is actually pretty clever on Intel, but as a football fan I don't like it...clubs should really good back to sponsor-less shirts and keep sponsors on the training gear the way national teams do or at least make them smaller so they don't dominate the shirt like with a lot of clubs
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+13 # Guest 2013-12-13 10:49
Quoting utd20andstruggling:
From a marketing point of view this is actually pretty clever on Intel, but as a football fan I don't like it...clubs should really good back to sponsor-less shirts and keep sponsors on the training gear the way national teams do or at least make them smaller so they don't dominate the shirt like with a lot of clubs


Exactly. There are dozens of ways advertising bombards us during a football game, shirt sponsors may be one of the least effective.
I support Spurs, does this mean I drink Holsten, use HP computer peripherals or favour booking my holidays with Thomsons?
No. None of the above. I have no idea what an Aurasma is either and don't care.
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+5 # Guest 2013-12-13 18:59
Quoting Merry Christmas:

Exactly. There are dozens of ways advertising bombards us during a football game, shirt sponsors may be one of the least effective.
I support Spurs, does this mean I drink Holsten, use HP computer peripherals or favour booking my holidays with Thomsons?
No. None of the above. I have no idea what an Aurasma is either and don't care.

Amen brother. Come, join the revolution!
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Guest
+3 # Guest 2013-12-13 01:26
The light blue on the white back ground isn't wise, it can be hardly read in the bottom picture
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Guest
+6 # Guest 2013-12-13 02:23
I'm sorry but how it this clever marketing?

Other than today's launch this sponsor will never be seen again. Can someone actually tell me the last time a player put his shirt over his head, it was a fad that no longer exists, even if it did the logo is way too low to work.

This is purely Intel being fooled into believing this was a good idea (most likely during a coke fuelled meeting) that in truth isn't at all.
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+1 # Guest 2013-12-13 10:45
Agree. But nicknaming yourself "Bill Gates" who is head of Microsoft, having little to do with processor manufacturing is a bit weird for this thread.
;-)
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Guest
+1 # Guest 2013-12-13 19:00
Quoting Bill Gates:
I'm sorry but how it this clever marketing?

Other than today's launch this sponsor will never be seen again. Can someone actually tell me the last time a player put his shirt over his head, it was a fad that no longer exists, even if it did the logo is way too low to work.

This is purely Intel being fooled into believing this was a good idea (most likely during a coke fuelled meeting) that in truth isn't at all.

Looks like Fabrizio Ravanelli will be making a comeback
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Guest
+1 # Guest 2013-12-13 10:42
I've got nothing against shirt sponsors when there's ONE - especially when you consider that the shirt already carries the logos/corporate imagery of two other businesses: the club and the sports brand providing the shirt.

But when the back, the shorts, the sleeves, the inside start getting added to, I just feel that the club colours are compromised. Look at some of the French or Scandinavian leagues. Too often the corporate sponsorship crosses the line, this is another example, you just KNOW that Intel have included a clause that demands the players show this at least once a game or something.

Dislike.
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Guest
0 # Guest 2013-12-13 10:50
:-x
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Guest
+1 # Guest 2013-12-13 14:58
I don't get why anyone is bent out of shape over this. If someone tells you, "I will give you large amounts of money to put our name on our shirt where nobody will ever see it," why would you pass on it?
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Guest
+1 # Guest 2013-12-13 15:50
is he wearing drawstring jeans....? trendy...
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Guest
+5 # Guest 2013-12-13 16:34
Well, you can officially say that Rosell has made a corporate wh0re out of FC Barcelona.
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Guest
0 # Guest 2013-12-13 17:45
fuck Intel
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Guest
-3 # Guest 2013-12-13 17:45
should be f*** intel, not "censored" intel
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Guest
0 # Guest 2013-12-14 13:49
So if Messi decides one day that he wants to leave and Barca won't let him, all he has to do is play well, score and not show the inside of his shirt, costing the club money. Clever :-* :-*
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Guest
0 # Guest 2013-12-14 13:50
... or any player who is unhappy about something, for that matter.
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Guest
+2 # Guest 2013-12-14 13:53
this is just wrong
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Guest
+4 # Guest 2013-12-14 17:05
"Mes que un club - una puta tambien"
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Guest
+2 # Guest 2013-12-15 07:16
Don't players get booked nowadays for lifting their shirts to reveal messages after they've scored a goal?

This is just horrible. It will look really awkward every time a player tries to make sure the logo can be seen clearly when they 'celebrate' a goal.
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Guest
0 # Guest 2013-12-15 15:53
Sold their soul to the devil.
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Guest
+1 # Guest 2013-12-16 13:43
Does intel pays the fees for each yellow card? :lol:
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Guest
0 # Guest 2013-12-18 11:56
Totally ridiculous IMO.

This brings a whole new meaning to the 'Intel Inside' slogan.
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Guest
0 # Guest 2013-12-30 22:34
Just looks a bit gay really.a bit April Fools.
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Guest
0 # Guest 2014-01-07 15:11
Very,very sad.
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