adidas bayernWith a 50-year association already under their belts, Bayern and adidas have opened a new chapter in their long-term partnership. On Tuesday, Germany’s most successful club and the world-leading sports equipment manufacturer announced an extension of their partnership through to 2020.

“We’re delighted that the decades-long partnership between FC Bayern and adidas, which has always been characterised by mutual trust and respect, will continue for a further period of at least eight years,” commented Karl-Heinz Rummenigge, “there is no better partner than adidas.”

“I’m delighted and proud,” said Herbert Hainer, chairman of the adidas Group, which is also a stakeholder in FC Bayern München AG. adidas has partnered with the club for 50 years, continued Hainer, the deputy chairman of the FC Bayern München AG supervisory board, describing an association of this length as “unique in football. It is founded on trust and mutual support. I’m delighted we’re adding another chapter to this 50-year success story.”

Beyond a business relationship

“These have been 50 years of trust and it has grown into a partnership between friends,” observed Rummenigge, noting that relations between Bayern and adidas go far beyond a conventional sponsorship arrangement. “It's more than just a business relationship,” agreed Uli Hoeneß, “there is a powerful bond, and friendships have been formed too. You can always talk to adidas and Herbert Hainer. That's my understanding of a true partnership, and that’s what it’s genuinely been in practice.”

FC Bayern deputy chairman Karl Hopfner spoke of the “mutually beneficial” nature of the association: “This partnership is by no means one-way.” The club has never contemplated a change in equipment supplier, reported Rummenigge, who has learned to value adidas enormously since joining Bayern in 1974. “adidas knows what it has with FC Bayern, we know what we have with adidas.” The partners will continue their joint effort until 2020 - “at the very least,” as Rummenigge said.

 

Comments (1)

  1. fsc

Very good! I like adidas Kits, especially the Kids of Bayern Munich!

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Birmingham City 2018-19 Adidas Away Kit

Birmingham City 2018-19 Adidas Away Kit

Birmingham City will adorn a yellow away shirt for the first time in five years during the 2018/19 season. Designed by adidas, the away shirt uses…
Bradford City 2018-19 Avec Sport Third Kit

Bradford City 2018-19 Avec Sport Third Kit

Bradford City AFC revealed the new 18/19 third kit by Avec Sport. The 18/19 third shirt by Avec Sport is exclusive to Bradford City FC and features a…
Bradford City 2018-19 Avec Sport Away Kit

Bradford City 2018-19 Avec Sport Away Kit

Bradford City AFC revealed the new 18/19 away kit by Avec Sport. The 18/19 away shirt by Avec Sport is exclusive to Bradford City and features a…
Sheffield United 2018-19 Adidas Away Kit

Sheffield United 2018-19 Adidas Away Kit

Sheffield United have unveiled their new away kit for the 18/19 season. With a continuation of the club's partnership with kit supplier adidas,…
Lazio 2018-19 Macron Home Kit

Lazio 2018-19 Macron Home Kit

Macron and S.S.Lazio are proud to present the historic 'flag shirt' as the new home shirt for 2018-2019. A shirt that has been voted by many as being…
SM Caen 2018-19 Umbro Away Kit

SM Caen 2018-19 Umbro Away Kit

This is the new Stade Malherbe Caen 18/19 away football shirt by Umbro. The new away kit will be used during the 2018–19 Ligue 1 season, which will…
SM Caen 2018-19 Umbro Home Kit

SM Caen 2018-19 Umbro Home Kit

This is the new Stade Malherbe Caen 18/19 home football shirt by Umbro. The new home kit will be used during the 2018–19 Ligue 1 season, which will…
Coventry City 2018-19 Nike Away Kit

Coventry City 2018-19 Nike Away Kit

Coventry City’s new away kit for the 18/19 season has been unveiled. The new Coventry City FC 18/19 Away Shirt is made of Nike Dry fabric, designed…
Scunthorpe United 2018-19 FBT Away Kit

Scunthorpe United 2018-19 FBT Away Kit

Scunthorpe United unveiled the brand new 2018/19 away kit which has been modelled by club legend Alex Calvo-Garcia The brand new FBT designed and…
Wolfsburg 2018-19 Nike Away Kit

Wolfsburg 2018-19 Nike Away Kit

This is the new VfL Wolfsburg 18/19 away football shirt by Nike. The new away kit will be worn during the 2018–19 Bundesliga, which will be the 56th…
Wolfsburg 2018-19 Nike Home Kit

Wolfsburg 2018-19 Nike Home Kit

This is the new VfL Wolfsburg 18/19 home football shirt by Nike. The new home kit will be worn during the 2018–19 Bundesliga, which will be the 56th…
Liverpool 2018-19 New Balance Third Kit

Liverpool 2018-19 New Balance Third Kit

Liverpool FC and New Balance have launched the team's new third kit for the 2018-19 season. The 2018-19 third kit pays homage to fan favourite kits…
Wigan Athletic 2018-19 Puma Home Kit

Wigan Athletic 2018-19 Puma Home Kit

Wigan Athletic’s new 18/19 Puma home kit has been revealed. A play on Latics’ classic home kit of 1995-98 – the era when Dave Whelan bought the club…
Fulham 2018-19 Adidas Away Kit

Fulham 2018-19 Adidas Away Kit

Fulham unveiled the club’s new 18/19 Adidas Away kit which will carry the Dafabet logo displayed on the front of the playing shirts worn by the First…
Fulham 2018-19 Adidas Home Kit

Fulham 2018-19 Adidas Home Kit

Fulham unveiled the club’s new 18/19 Adidas Home kit which will carry the Dafabet logo displayed on the front of the playing shirts worn by the First…
Cagliari 2018-19 Macron Away Kit

Cagliari 2018-19 Macron Away Kit

Cagliari Calcio and Macron have unveiled the 2018/19 away kit. The main colour of the Cagliari away match shirt is white, to which subtle red and…
Hajduk Split 2018-19 Macron Home Kit

Hajduk Split 2018-19 Macron Home Kit

Hajduk Split and Macron have unveiled the new home shirt that the “Whites” of Split will wear during the new edition of the Europe League, the…
Newport County 2018-19 FBT Football Kits

Newport County 2018-19 FBT Football Kits

The prominent three-striped design that features on both the Newport County 18/19 home and away kits this season is reminiscent of the iconic design…
AC Milan 2018-19 Puma Away Kit

AC Milan 2018-19 Puma Away Kit

AC Milan revealed their new Puma away kit for the 18/19 season. The away shirt comes in the legendary white that has adorned the backs of legends…
Newcastle United 2018-19 Puma Away Kit

Newcastle United 2018-19 Puma Away Kit

Newcastle United have revealed the club's new Puma away kit for the 2018/19 season. Launched under #TheFabricOfNewcastle banner, the kit is a…