Bayern Munich Extend Deutsche Telekom Sponsor deal

Deutsche Telekom and FC Bayern Munich have announced the extension of their successful 10-year partnership for another four years. In the new agreement, covering the period from 2013 to 2017, the partners will expand their joint activities and implement a multifaceted program for football fans and FC Bayern supporters. Main sponsor Telekom will acquire additional advertising rights and services, to include social media and the new FCB News product.

The key objectives of the partnership are effective support for brand and product communication, and successful implementation of sales support activities driving new, innovative products and services. The optimal fit between the brands, the extensive potential offered by the fanbase, and the highly effective media and publicity reach associated with FC Bayern will serve to drive approval ratings for the Telekom brand and product awareness levels. The positive effect of the sponsorship commitment has been demonstrated by numerous market research surveys. As a result, Germany's leading telecommunications business aims to deepen the partnership over the years to come.

Buy Football t-shirts at footytees.com - New shirts every week

“With the extension of our partnership with FC Bayern, we are continuing our cooperation with a highly professional partner," commented Niek Jan van Damme, Deutsche Telekom board member and Telekom Deutschland management spokesman. “This commitment is an important component of our networked life activities."

Henning Stiegenroth, Telekom Deutschland head of sports marketing, commented: “The powerful effect of communications and sales promotion, and the increasing business orientation of the partnership, have demonstrably paid off for us. FC Bayern is our top partner in Germany with immense national and international appeal."

FC Bayern Munich AG chairman Karl-Heinz Rummenigge commented: “We are delighted our long partnership with Deutsche Telekom is to continue. Telekom is a very important, reliable and innovative partner, supporting us with its telecommunications expertise. Thanks to the help provided by Telekom, FC Bayern is based on sound and solid financial foundations."

Expansion of activities

Telekom’s visible presence at FC Bayern includes the club shirt, stadium perimeter advertising, team and club equipment and premises, and a dedicated fan area on the official website. The new, long-term agreement also offers the ideal environment for communicating product innovation. For example, the features of TV service Entertain, such as the digital archive and the Timeshift function, will be incorporated in the Stadium TV programme. Furthermore, Telekom will acquire exclusive rights to content associated with Germany's most popular football club, including match analyses, interviews, behind-the-scenes stories and documentaries. Telekom plans to develop attractive TV programming based on this content and offer it to its Entertain and MobileTV customers.

The partnership between Telekom and FC Bayern Munich also foresees an increase in the number of exhibition matches. The main sponsor is thus assured of the team's participation in Telekom’s annual football cup. This year's much praised two-day tournament, watched at the stadium by more than 80,000 spectators, was again successfully staged by Telekom, and has thus become established as a fixed event on the pre-season calendar.

 

Comments (6)

  1. Martin Greenacre

I love the coller, reminds me of the Italy away shirt of some time ago where the badge was placed where the puma logo is on this.<br /><br />But still, I love this shirt.

 
  1. LUEY

This is the best design i have seen on here. the concept and layout is awesome. reminds me of past designs with a modern twist which is hard to achieve but you have done it with perfection. love the country love the shirt.

 
  1. LU3Y

This is the best design i have seen on here. the concept and layout is awesome. reminds me of past designs with a modern twist which is hard to achieve but you have done it with perfection. love the country love the shirt.

 
  1. Guest

what is the program used?

 
  1. italy lover

thats shite man

 
  1. fsc

Na Servus! DES GFAllt MA ABER!<br />I Like this deal <br />Sans gr?

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Forest Green Rovers 2018-19 PlayerLayer Home Kit

Forest Green Rovers 2018-19 PlayerLayer Home Kit

Forest Green Rovers have unveiled the club’s brand new 18/19 home kit. The kit is the first in a new partnership with the British sportswear brand…
Mansfield Town 2018-19 Surridge Third Kit

Mansfield Town 2018-19 Surridge Third Kit

Mansfield Town revealed their brand new, limited edition third kit, to be worn in the 18/19 season. The green and gold shirt is made by Surridse…
Napoli 2018-19 Kappa Europe Away Kit

Napoli 2018-19 Kappa Europe Away Kit

This is the SSC Napoli 18/19 away match shirt for UEFA competitions. Ultra light fabrics and nylon stretch seams for increased elasticity,…
Napoli 2018-19 Kappa Europe Home Kit

Napoli 2018-19 Kappa Europe Home Kit

This is the SSC Napoli 18/19 home match shirt for UEFA competitions. Ultra light fabrics and nylon stretch seams for increased elasticity,…
Newcastle Jets 2018-19 Viva Global Football Kits

Newcastle Jets 2018-19 Viva Global Football Kits

The Newcastle Jets have unveiled their playing kits for the Hyundai A-League 18/19 season in partnership with the Club’s official apparel provider,…
Brisbane Roar 2018-19 Umbro Away Kit

Brisbane Roar 2018-19 Umbro Away Kit

Brisbane Roar have revealed the new away kit by Umbro for the upcoming Hyundai A-League 18/19 campaign. Roar have released an alternative grey kit to…
Brisbane Roar 2018-19 Umbro Home Kit

Brisbane Roar 2018-19 Umbro Home Kit

Brisbane Roar have revealed the new home kit by Umbro for the upcoming Hyundai A-League 18/19 campaign. Roar have returned to a predominately orange…
Mansfield Town 2018-19 Surridge Away Kit

Mansfield Town 2018-19 Surridge Away Kit

This the Mansfield Town 18/19 away football kit by Surridge Sport. Manufactured by Surridge and sponsored by OCL Solicitors, the eye-catching new…
Hibernian 18/19 Macron Third Kit

Hibernian 18/19 Macron Third Kit

Hibernian revealed the club’s new third kit for the 18/19 season. The fluo yellow and graphite grey 3rd shirt is made from Evertex fabric is designed…
Red Bull Salzburg 2018-19 Nike Third Kit

Red Bull Salzburg 2018-19 Nike Third Kit

This is the new Red Bull Salzburg home kit by Nike for the 18/19 season. The new third kit will be used during the 2018/19 UEFA Europa League season.
Al Ahli 2018-19 Umbro Away Kit

Al Ahli 2018-19 Umbro Away Kit

This is the new 18/19 away kit for Al Ahli of Saudi Arabia, made by Umbro. The new away kit will be used during the 2018–19 Saudi Professional…
Al Ahli 2018-19 Umbro Home Kit

Al Ahli 2018-19 Umbro Home Kit

This is the new 18/19 home kit for Al Ahli of Saudi Arabia, made by Umbro. The new home kit will be used during the 2018–19 Saudi Professional…
Gremio 2018 Umbro Third Kit

Gremio 2018 Umbro Third Kit

Inspired by its historic sequence of achievements, Gremio launched the new Umbro third shirt of the 2018 season. The new third kit will be used…
Galatasaray 2018-19 Nike Third Kit

Galatasaray 2018-19 Nike Third Kit

This is the new Galatasaray 18/19 third football shirt by Nike. The new third kit will be worn during the 2018–19 Süper Lig, which is the 61st season…
River Plate 2018-19 Adidas Away Kit

River Plate 2018-19 Adidas Away Kit

River Plate and Adidas Argentina revealed the club's new 18/19 away football shirt. This season, violet returns to the Millionario’s jersey. This…
Real Betis 2018-19 Kappa Third Kit

Real Betis 2018-19 Kappa Third Kit

Real Betis revealed the new Kappa third shirt for the 18/19 season. The new shirt, which is predominantly a light shade of green, features Seville's…
Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix has unveiled their brand new home kit for the Hyundai A-League 18/19 Season. The new Adidas strip has a few stylistic updates,…
Crystal Palace 2018-19 Puma Third Kit

Crystal Palace 2018-19 Puma Third Kit

Crystal Palace revealed their new all yellow 18/19 third strip by Puma. Kept under wraps until the very last moment before the teams emerged for…
Paris Saint-Germain 2018-19 Jordan Fourth Kit

Paris Saint-Germain 2018-19 Jordan Fourth Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Paris Saint-Germain 2018-19 Jordan Third Kit

Paris Saint-Germain 2018-19 Jordan Third Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…