Adidas announced a long-term partnership with the Royal Belgian Football Association. The deal commences on September 1st 2014 and will see Belgium wearing adidas kits during the qualifications for UEFA EURO 2016.
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Adidas plans to work closely with the Royal Belgian Football Association to leverage the growing international appeal of the team. Highly regarded as an up-and-coming nation in world football, Belgium recently rose to 5th in the FIFA World Rankings after reaching the quarter finals at the 2014 FIFA World Cup Brazil.
The Belgian Red Devils will wear the new kits for the first time on September 4th when the team plays a friendly match against Australia.
Adidas already possesses close links with Belgian football, as the Belgian Red Devils achieved its biggest successes together, such as the fourth place in the 1986 FIFA World Cup in Mexico and the second place of UEFA EURO 1980 in Italy.