Birmingham City announce Nicolites Sponsor Deal

Birmingham City announce Nicolites Sponsor Deal

Birmingham City Football Club’s new principal partner for the 2013/14 season is leading electronic cigarette company Nicolites.

As part of the major sponsorship agreement, the Birmingham-based firm’s logo will adorn Blues’ first-team and adult replica shirts for the forthcoming Championship campaign.

The club is also delighted to confirm that the link with last season’s official charity partner, Help Harry Help Others, will continue.

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To further this partnership, Nicolites has kindly agreed to allow Help Harry Help Others to carry their colourful logo on the front of all junior, infant and baby shirts for the 2013/14 campaign. It will also feature on the Blues Academy’s playing kit.

Nicolites managing director Nikhil Nathwani said: “As a Birmingham-based company we are proud to be able to support Birmingham City FC as the club and fans look forward to a successful season both on and off the pitch. We have grown our business in the city, invested in the region and created jobs. This new partnership demonstrates our commitment to the West Midlands region and to one of its largest football clubs.

“We are also very pleased to be joining forces with young Harry Moseley’s mother Georgie and the Help Harry Help Others charity. It is a wonderful Birmingham-based charity first launched by brave Harry as he battled cancer.

“We are keen to ensure that our products are in no way targeting young children. Our products are for adults that already smoke, who are looking for a tobacco free alternative. As a result we are delighted to be able to donate the space to the charity in order to promote all its good work helping young people and families hit by the disease.”

Ian Dutton, Blues’ head of commercial, said: "We are delighted to have secured an outstanding principal partnership with one of the most successful Birmingham-based businesses in recent years.

"Although they are a national brand stocking in major retail outlets, it is quite clear that Birmingham and the surrounding Midlands area is very much still at the forefront of their minds. This is proven by the wonderful gesture of donating part of their inventory to the club's official charity, Help Harry Help Others, a local cause which is very much at the heart of all Blues fans and beyond.

"Nikhil and his team are very passionate, professional and friendly and you can clearly see why they have been so successful over recent years. They are now looking to take their business to the next level by using our fantastic club as a platform for their next marketing campaign. We look forward to the club being part of what is already a wonderful success story for many years to come."

 

Birmingham City Sponsor Deal

Georgie Moseley from Help Harry Help Others said: “We are very grateful to Nicolites for their kind gesture in allowing the Help Harry Help Others logo to be carried on the front of Blues’ junior, infant, baby and academy shirts during the 2013/14 season.

“I’m really looking forward to building on the foundation of all of the fantastic work that was done between HHHO and Birmingham City last season. We have a superb relationship with the football club and it’s clear that this was well received by the Blues supporters. Long may that continue.”

Full details on Blues’ 2013/14 home and away kits will be announced in due course.


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Comments   

 
Guest
+11 # Guest 2013-06-15 12:34
lol
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MartinLeRoy
+25 # MartinLeRoy 2013-06-15 13:21
If the government follow through with the plan to classify electronic cigarettes as a drug (legal, not illegal) then might this deal fall foul of tobacco advertising laws?

...most boring comment ever on here.
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Guest
-1 # Guest 2013-06-18 11:15
Quoting MartinLeRoy:
If the government follow through with the plan to classify electronic cigarettes as a drug (legal, not illegal) then might this deal fall foul of tobacco advertising laws?

...most boring comment ever on here.

cunt
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Guest
-3 # Guest 2013-06-15 14:59
Make that the two most boring comments ever on here

Mind you, it is to do with Birmingham.
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Guest
+32 # Guest 2013-06-15 15:25
As a rule of thumb, if a Sponsor is not considered to be morally appropriate to go on the Kid's shirt, then it probably shouldn't be on ANY shirt.
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Guest
+12 # Guest 2013-06-15 15:47
Wow. 4 sponsors in 4 years for us. Were gunna get some stick with this sponsor :D
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Guest
+10 # Guest 2013-06-15 15:49
Brum should do what West Bromwich Albion did in the mid-80's and have a big no smoking logo on the shirt. :D
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Guest
+4 # Guest 2013-06-15 16:38
Positive move with the junior shirts. Bad luck with the timing on local news. Day before was about school kids using them in the playground. Following day 'Dr' Lee Clark espousing the benefits of the product
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DyCyKy
-5 # DyCyKy 2013-06-15 20:41
ooooh, logo is blue, it match for Birmingham
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Guest
-1 # Guest 2013-06-15 21:01
not chuffed with sponsor tbh but compared to damage that payday loan sharks and online betting addictions do to families then so be it.
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Guest
+8 # Guest 2013-06-15 21:56
This should NOT be allowed on a shirt. It may be a 'healthier' alternative to smoking, but it is STILL a drug!!
“We are keen to ensure that our products are in no way targeting young children.” So when a Kid buys a poster of their favourite player and puts it on the wall its not aiming at the kid...
Its stupid!!!
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Guest
+2 # Guest 2013-06-16 02:58
I agree with you..although electronic cigarettes are not an alternative to smoking, its just another way of smoking and they are a more harmful yet appear to be healthier. I have tried electronic cigarettes and inhaling all that water vapor which crystallizes your lungs is very very dangerous...you can feel moisture building up in your throat and lungs..not good at all.
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Guest
-3 # Guest 2013-06-16 02:52
Are electronic cigarettes a new thing in the UK. They have been around for 10 or so years in the States and multiple studies have shown that they are actually more harmful than regular tobacco cigarettes. A friend of mine smoked electronic cigarettes from the company 'blue' and got an infection in his trachea which his doctors traced back to the water vapors found in electronic cigarettes. I'd rather fill my lungs with tar than mold. Regular cigarettes taste 100x better anyways. I am a cigarette smoker but I believe it's not a good thing to advertise them on sports jerseys..they just don't go hand and hand with living a healthy and active lifestyle.

If only a soccer jersey could have G-Pen (marijuana high-concentrate wax smoking pens) sponsor..now that would be hella sick. 8) Most people outside of Cali have no clue what wax/dab is.. Its still relatively new and Medicinal Dispensaries have only had wax for a little over 2 years now. Way way more potent than bud or hash.
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Guest
-1 # Guest 2013-06-17 15:31
They've been around in the UK for years as well. It's just they've been big in the news recently regarding sponsorship and advertising, and whether or not they should be promoted as an alternative.
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Guest
-4 # Guest 2013-06-16 06:08
Any [censored]ing corporate companies are becoming sponsors now...

Have all the companies selling decent products gone asleep.

Bad move by Birmingham City
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Guest
-3 # Guest 2013-06-16 07:01
oh, so many doctors und scientists on here... wow, didn't know that! guys, just think about the fact that you all drink more than one beer watching a game of football... so...
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Guest
0 # Guest 2013-06-16 10:34
from a city that boosts the likes of Cadburys, Land Rover and Jaguar none of these blue chip companies haveever shown any inkling of supporting the two city clubs. So e ciggies it is then.

Alcohol, real cigerette and gambling addictions have ruined more lives fact.

Still not keen as a sponsor don't like the message it is sending out
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Guest
+4 # Guest 2013-06-16 17:06
As a Birmingham City fan, I wasn't too happy with this recent announcement.
Until, I done some research and discovered that its a local business not only providing Blues with sponsership money, but providing Brummies with hundreds of jobs.

So although its an electronic cigarette company, and most people don't agree with it; Nicolite isn't just a good deal for Birmingham City Football Club, but for Birmingham as a whole!
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Guest
-1 # Guest 2013-06-16 22:59
This should be a sponsor
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Guest
+1 # Guest 2013-06-16 23:00
*shouldnt
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Guest
-5 # Guest 2013-06-17 12:38
AFFCCC WIMBLEDON!!
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Guest
+1 # Guest 2013-06-19 13:11
This sponser is amazing!
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Guest
0 # Guest 2013-06-19 22:33
Quoting LA Galactico:
Are electronic cigarettes a new thing in the UK. They have been around for 10 or so years in the States and multiple studies have shown that they are actually more harmful than regular tobacco cigarettes. A friend of mine smoked electronic cigarettes from the company 'blue' and got an infection in his trachea which his doctors traced back to the water vapors found in electronic cigarettes. I'd rather fill my lungs with tar than mold. Regular cigarettes taste 100x better anyways. I am a cigarette smoker but I believe it's not a good thing to advertise them on sports jerseys..they just don't go hand and hand with living a healthy and active lifestyle.

If only a soccer jersey could have G-Pen (marijuana high-concentrate wax smoking pens) sponsor..now that would be hella sick. 8) Most people outside of Cali have no clue what wax/dab is.. Its still relatively new and Medicinal Dispensaries have only had wax for a little over 2 years now. Way way more potent than bud or hash.

you are an absolute pillock. Ill get dislikes but nobody cares
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Guest
+1 # Guest 2013-07-01 10:37
how many years did liverpool have carslberg on there shirts ??
18 years with alcohol on there shirts.
Pint anyone ??
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