Crown Paints is to be the new club sponsor of Blackburn Rovers.

Crown Paints is to be the new club sponsor of Blackburn Rovers. The company, based in Darwen, Lancashire, has signed a three year deal with Rovers. The club's current agreement with Bet 24 is due to expire at the end of this season.

The move by Crown marks a return to top flight football after more than 20 years away from the game. Howard Luft, Managing Director of Crown Paints, said: "This is a welcome return to football for us and is truly a marriage made in heaven. A large part of our Darwen workforce are Rovers supporters and I know they will be delighted with this announcement

"We are a local company but we have a national client base and we want Crown Paints to become synonymous with Blackburn Rovers who in recent years have enjoyed continued success in what is arguably the most popular football league in the world."

Blackburn Rovers chairman, John Williams said: "Crown Paints is an exciting partner for the club. This deal gives us the opportunity to work with a major national brand with the added benefit of a strong local connection. We were looking for a long term relationship with our new sponsor and this agreement forms part of a broader communications strategy for both of us."

 

 

 

 

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Comments (6)

  1. fsc
  1. fsc

rovers are the best team ever

 
  1. fsc

Well, at least that shite Bet24 logo has gone... Crown paints reminds me of the Liverpool ones from the 80\'s.

 
  1. fsc

long last that lame logo of bet 24 goin from next season

 
  1. fsc

ROVERZ ARE JUST THE BEST I DONT GIV 1 BOUT PPL WHO SUPPORT LIKE UNITED AND THAT THE BLUES ALL THE WAY !!! :P

 
  1. fsc

Klass ! im be buying one straight away

 
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