Blackburn Rovers announced a multi-year shirt sponsorship agreement with online gaming company Dafabet.
Dafabet become the club’s Official International Betting and Gaming Partner, and will carry the Dafabet logo on the front of Rovers’ home and away shirts from the beginning of next season.
John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, said: “We are very proud to become Blackburn Rovers main sponsor.
“Everyone is aware that this year is the 20th Anniversary of Rovers winning the Premier League and we were sold on the club’s ambition to get back into English football’s top flight.
“We’re looking forward to seeing the Dafabet logo on such an iconic football shirt and working together with the club on a long term mutually beneficial partnership which complements our other investments in UK sport.”
The club anticipates the new home kit will be available for purchase early July, with the away kit out late July.