English Championship football club Bolton Wanderers have announced a new partnership with the Italian sportswear manufacturer Macron.
Commencing in the 2014-15 season, the new four year deal will see the brand provide Bolton with "unique" and "bespoke" official match and replica kit, training wear and leisurewear, replacing adidas.
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The German manufacturer had taken over from Reebok in recent seasons, in the wake of the latter being bought out in 2005, though Bolton's ground continued to be known as the Reebok Stadium. Now, as well as the technical sponsorship, the stadium naming rights will be transferred to Macron.
The club's chairman Phil Gartside expressed his admiration for Macron's "passion for football and their ideas to grow our partnership" whilst also thanking the adidas Group for "their continued support over the years."