With the start of the 2009/2010 season, KAPPA will be Borussia Dortmund´s new official kit sponsor who take over the kit manufacturing deal from Nike. The international sports brand with Italian roots will equip the Black and Yellow´s Bundesliga team with top-quality sports gear.
BVB´s amateur and youth teams will also wear the outfit with the famous brand name. The comprehensive cooperation, negotiated by SPORTFIVE, will initially go for three years and will also include various advertising services like advertising boards, allocation of VIP tickets as well as other B2B services.
"With Borussia Dortmund we will equip one of the biggest traditional clubs of the league with an incredibly impressive fan base," said Peter Schmidt, owner and CEO of Kappa Deutschland GmbH. "If you´ve once in your life been at a BVB game, you know all about football passion, how it sounds and feels. We are looking forward to this enthusiasm and our new partner."
BVB chairman Hans-Joachim Watzke about the new supplier deal. "KAPPA stands for modern design and a dynamic sport. These are values that we here at BVB also regard highly. Both sides will benefit from this cooperation, because both have high goals in the next years which only can be accomplished in a strong alliance."
Carsten Cramer, Vice President Marketing & Sales with SPORTFIVE. "It´s a big success that we have brought these brands together. Because BVB with their young and ambitious coach and this equally young team will be the ideal vehicle for the public image of the brand. They match very well and we are convinced that the cooperation will be a successful one."
Since the founding of the sport brand in 1967 in Italy, KAPPA have over and over again succeeded in setting new visual standards in football. Champions League sides like Werder Bremen and Roma as well as international top teams such as Feyenoord Rotterdam, Betis Seville, Sampdoria, Partizan Belgrade, FC Nantes and FC Copenhagen all trust KAPPA´s design.