dortmund pumaBorussia Dortmund have unveiled Puma as their new official kit supplier. The German sportswear manufacturer will provide BVB´s kits for the next eight years with the reigning German champions being their flagship team. The two parties agreed not to disclose any financial details of the transaction. "Money is no longer the most important thing for us," said Hans-Joachim Watzke, "what´s important now is being successful."

The new partnership, which will commence on 1 July 2012 and last at least until 30 June 2020, was announced in a grand ceremony on Wednesday. "We are back in the field of team sports, and stronger than ever before," said Matthias Bäumer, General Manager at PUMA Germany. In the hierarchy of Bundesliga teams (Stuttgart, Hoffenheim) supplied by Puma, the German champions will occupy the top spot.

"On our home market BVB were our preferred partner," emphasized Franz Koch, CEO at PUMA who look to expand their position as the number three sportswear brand. "We have five of the 20 best football players under contract," said Koch. And now also Lucas Barrios, Neven Subotic, Roman Weidenfeller, Mohamed Zidan and Patrick Owomoyela as well as coach Jürgen Klopp.

"With this long-term contract we wanted to set an example for a strategic partnership," said BVB boss Hans-Joachim Watzke. "We are pleased to have found a partner with such a great image."

BVB Marketing Director Carsten Cramer also pointed out that Borussia Dortmund will not follow every trend in the fast-moving fashion business. "We want to be responsive to the wishes of the fans. Which is not easy in today´s lifestyle-oriented world." The motto of the partnership, "Real Love is Yellow", is based on the club´s motto "Real Love". Puma´s General Manager Bäumer raved: "BVB are fast, young and fun!"

dortmund puma deal

 

Comments (26)

  1. irish michael

class kit 10/10

 
  1. Guest

very beautiful!!! the combination worked very well in this second kit.

 
  1. Guest
  1. Hasan Demir

:eek:: veryyy nice kit 10/10

 
  1. Joe Bloggs

This should be very interesting. Cant wait to see the kit designs with Dortmund's colours, the Kappa kits were not too bad too

 
  1. fsc

better than kappa but what a pity that dortmund didnt choose adidas. dortmund and adidas that would have been really great. yellow black shirt of adidas.....a real pity

 
  1. fsc

@dvd, adidas is probably the most boring kit make. The direct opposite to puma.<br /><br />Adidas just has one or two different designs and the get different colours for each team ... in terms of design and creativity, they are like the Porsche 911 of sportswear!<br /><br />Puma on the other hand has had great and innovative designs and ideas (e.g. the sleeveless and the single pieced cameroon kit, both declined by the ignorant and corrupt FIFA ,,,)<br /><br /><br />Dortmund has made a really good choice by signing Puma.

 
  1. fsc

6 brand new tops next season then

 
  1. fsc

Shame, shame, shame puma suck´s big time!!!

 
  1. fsc

the only thing puma makes is the same templates for every team thats sponsored by them.

 
  1. rmn

omg. there's nothing worse in the world than puma's templates. borussia has signed their way to hell. rip

 
  1. fsc

Puma are the same as everyone else regards templates, however the BIG problem for BVB is that Puma are utter rubbish is making the sizes the same. From one year to the next you never know how big or small the sizes will be. Even in the same template they get it wrong. Spurs shirts last year, the Home XL was massive, the Away XL was actually an XL and the 3rd XL was a tent. Adidas may be a bit dull but at least an L is an L every year (42-44inch or 60cms) and an XL is an XL (44-46inch or 63cm) every single year without fail. Puma suck.

 
  1. fsc

So all 4,236 kits BVB brought out this year are about to go out of date? Some poor fans will have no clothes left!!<br /><br />On a serious not though - shame on BVB for bleeding fans dry on so many kits in the last year of a deal. Terrible.

 
  1. fsc

ops: kappa was better than puma

 
  1. fsc

and puma made same templates to every team

 
  1. fsc

Dortmunds 90's kits from Nike were great, the bright yellow with black sleeve's, must nicer than anything of late, not a fan of Puma being honest, I find the fits are all over the place.

 
  1. fsc

I am sorry dortmund i really am

 
  1. fsc

Should have went with Nike.

 
  1. fsc

hopefully puma bring out a luminous yellow kit,like they had around the time of their champions league win.

 
  1. fsc

Good news! Lookin forward to seeing the designs puma come up with for the new Dortmund kits. Could be a good blend of tradition and heritage with a club and a brand both rich in tradition # excited <br /><br />The Waz man likes this ;

 
  1. fsc

"Money is no longer the most important thing for us," said Hans-Joachim Watzke, "what´s important now is being successful."<br /><br />Amazing comment! With a man like that in charge they're gonna go far!

 
  1. fsc

Adidad is the best, new template for many team every year (Lyon)<br /><br />Kappa sucks, those big logos ruins the shirt

 
  1. fsc

I guess this explains why Kappa keeps banging out so many Dortmund kits. Trying to capitalize before their gone.<br /><br />I never knew Puma was a German company. I always thought they were from Italy. And now I'm learning Puma was a company created by Adi Dassler's (of Adidas) brother Rudolph Dassler. At one time they had one company but they split and Adi formed Adidas and Rudolph formed Puma. Huh, you learn something new every day. Oh and they both were in the Nazi party.

 
  1. Harun

Oh no, not Puma!

 
  1. fsc
  1. fsc

Puma is boring. COMPLETELY BORING. To change to Puma, it would be better to stay with Kappa.<br />Puma makes two different designs each year and that's all. Adidas, instead, produces many more designs and brings out great shirts, like the ones it already made for Benfica and the ones it made for Milan and Chelsea this season (the Milan shirt is simply beautiful).

 
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