Borussia Dortmund have unveiled Puma as their new official kit supplier. The German sportswear manufacturer will provide BVB´s kits for the next eight years with the reigning German champions being their flagship team. The two parties agreed not to disclose any financial details of the transaction. "Money is no longer the most important thing for us," said Hans-Joachim Watzke, "what´s important now is being successful."
The new partnership, which will commence on 1 July 2012 and last at least until 30 June 2020, was announced in a grand ceremony on Wednesday. "We are back in the field of team sports, and stronger than ever before," said Matthias Bäumer, General Manager at PUMA Germany. In the hierarchy of Bundesliga teams (Stuttgart, Hoffenheim) supplied by Puma, the German champions will occupy the top spot.
"On our home market BVB were our preferred partner," emphasized Franz Koch, CEO at PUMA who look to expand their position as the number three sportswear brand. "We have five of the 20 best football players under contract," said Koch. And now also Lucas Barrios, Neven Subotic, Roman Weidenfeller, Mohamed Zidan and Patrick Owomoyela as well as coach Jürgen Klopp.
"With this long-term contract we wanted to set an example for a strategic partnership," said BVB boss Hans-Joachim Watzke. "We are pleased to have found a partner with such a great image."
BVB Marketing Director Carsten Cramer also pointed out that Borussia Dortmund will not follow every trend in the fast-moving fashion business. "We want to be responsive to the wishes of the fans. Which is not easy in today´s lifestyle-oriented world." The motto of the partnership, "Real Love is Yellow", is based on the club´s motto "Real Love". Puma´s General Manager Bäumer raved: "BVB are fast, young and fun!"