Adidas announced a long-term partnership with the Football Federation of Bosnia and Herzegovina. The deal commences from June 1st 2014 and will see Bosnia and Herzegovina wearing new adidas kits during the 2014 FIFA World Cup Brazil™, where the team will make its first major tournament appearance as an independent nation.
adidas plans to work closely with the Football Federation of Bosnia and Herzegovina to leverage the growing international appeal of the team. Highly regarded as an up-and-coming nation in world football, Bosnia and Herzegovina recently rose to 17th in the FIFA World Rankings after winning its 2014 FIFA World Cup Brazil™ qualifying group ahead of Greece.
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Bosnia and Herzegovina will wear the new kits for the first time on June 3rd in Chicago when the team take on fellow adidas federation Mexico in a friendly match, while the kits will go on sale two days earlier on June 1st.
adidas already possesses close links with Bosnian football, with existing partnership deals with high profile Bosnian players including: Edin Džeko of Manchester City; Miralem Pjanić of Roma and national team captain Emir Spahić of Bayer Leverkusen.
Claus-Peter Mayer, VP Global Sports Marketing Football at adidas, said of the announcement: "This is a great deal for adidas to have signed with an emerging football nation of huge potential and demonstrates our continued investment in football around the world. As the global leader in football, the 2014 World Cup in Brazil will see our cutting edge technology displayed on a world stage, including the latest adidas federation kits - the most advanced and lightest we have ever produced."
Elvedin Begić, president of the Bosnia and Herzegovina Football Federation said: "This is a landmark moment for our nation – making our first appearance in a major tournament and partnering with adidas. We are proud to be working with such a historic and prestigious brand. The proven performance and continuous innovation of adidas gives an extra lift to Bosnian football."
Manchester City striker and Vice-captain Edin Džeko added: "I'm excited that adidas has partnered with our national team. adidas always produce great boots for me that deliver top performance, so I'm looking forward to seeing and wearing the new kits. I hope they inspire us to a great performance this summer in Brazil."