Burnley FC announced that 'Samuel Cooke and Co Ltd' will be the new shirt sponsors for the 2009/10 season.
Burnley's new home shirt, modelled on the 1960 Championship winning shirt and proudly sporting the Samuel Cooke brand name, will be unveiled at a later date.
The Padiham-based firm has also agreed a deal to become official sponsors of the Bob Lord Stand for the next five seasons.
Samuel Cooke and Co was formed in Burnley in 1845 and is one of the largest independent fuel suppliers in the UK, providing products and services throughout the UK.
Burnley Football Club chairman Barry Kilby said: "We are delighted to announce this partnership with Samuel Cooke and Co.
"We feel is it important to build partnerships with local companies and, like Burnley Football Club, Cooke's have a long and illustrious history in their own field.
"I would like to think we are both brands that people can trust and following this announcement, we look forward to a long and fruitful relationship with Samuel Cooke and Co."
Frank Carroll, Chairman of Samuel Cooke and Co Ltd, added: "It's a great link between two of the oldest companies in the area.
"Burnley FC are founder members of the football league and matched by the fact that they are currently challenging for promotion to the Premier League, it's a great opportunity for us to inject major investment into the club".