Following the collapse of its shirt sponsorship deal with Asian online gaming operator 777ball.com for regulatory reasons, Cardiff City Football Club and SBOBET.com are delighted to announce a two season shirt sponsorship deal.
SBOBET, a major company of international standing, are a Isle of Man licensed and regulated online sportsbook and casino operator. They are already well known in the football world as principal sponsors of Barclays Premier League Club West Ham United.
Under the terms of their deal with Cardiff City, the SBOBET logo will appear on players' shirts, replica shirts and players' training kit, as well as being represented on all club media platforms. The sponsorship deal is for remainder of the current 2009/10 Season and the 2010/11 Season.
Cardiff City chairman and chief executive Peter Ridsdale said: "In these challenging times, it is very pleasing that the Club has secured a sponsorship contract with such a significant partner as SBOBET.
"We look forward to working with SBOBET, who are making a most meaningful contribution to enabling Cardiff City to realise our considerable potential."
"Our new relationship with SBOBET also underlines the fact that Cardiff City, which has grown massively as a club in recent years, is in a position to attract major sponsors."
Bill Mummery executive director of SBOBET said "We are extremely pleased to join with Cardiff City Football Club as principal sponsor. This is a logical development for us since our core strength lies in football where we offer value, depth of content and exceptional service to a global audience"
"I am confident that the experience we have already gained in football sponsorship will help in developing our strategic relationship with Cardiff City Football Club and we very much look forward to working with the club, its fans, and their community"
Cardiff City also announced that they have joined forces with new shirt sponsors SBOBET.com to promote the good work of Ty Hafan children's hospice.
The club's under-16 and under-18 academy team shirts will carry the Ty Hafan logo as a result of the club's newly-announced link-up with SBOBET.com
The logo will also be on all junior sizes of replica shirts to publicise Ty Hafan's vital role in caring for ill children and supporting their families.
Frank Ady, head of corporate partnerships at Ty Hafan, said: "Everyone here is absolutely delighted that Cardiff City have chosen our logo to be on the under-16, under-18 and replica Bluebird shirts.
"Many of the life-limited children, young people and families who use our services are huge fans of the club and the exposure will help enormously to raise the much-needed awareness and support for the charity, particularly amongst the younger generation.
"On behalf of everyone at Ty Hafan I would like to say a heartfelt thank you to the club and its chairman and their sponsors for giving us for this fantastic opportunity."
Bill Mummery executive director of SBOBET said: "We are delighted to give visibility to the valuable work done by Ty Hafan through the children's replica shirts and the club's academy under-16 and under-18 Teams. This is exactly the sort of opportunity to support community initiatives that we welcome"
SBOBET will also make a donation to Ty Hafan to mark the launch of their association with Cardiff City.
Cardiff City chairman and chief executive Peter Ridsdale said: "We are delighted that in conjunction with our sponsors SBOBET we are able to carry the TY Hafan children's hospice logo on all of our children's replica shirts as well as our under-16 and under-18 academy team shirts. This demonstrates the community awareness and responsibilities that both companies share."