The Brazilian football federation (CBF) announced a six-year, US$90 million sponsorship deal for all the national football teams with one of the country's major bank, Itau.
Itau will sponsor the Brazilian 1st national team, the Olympic Selection, Under-23, Under-20, Under-17, Under-15 and Women National team.
The contract will last for six years, until 2014, including the period of the World Cup 2014 in Brazil.
Itau is already involved with football for over 17 years, with the sponsorship of Campeonato Brasileiro games, the Copa Libertadores, WC qualification matches, friendly matches in Brazil, Copa do Brasil, and others.
The sponsorship of the Brazil national football team further enriches the range of support of Itau to Brazilian social and cultural events.
“In Brazil, football is more than a sport. It is a symbol of national culture” - says Antonio Matias, vice president of Itau.