harry-yates-everton.jpg

Everton will be launching a brand new kit for the 2008-09 season but there will be a significant change to the junior versions. Everton will become the first English club to completely strike alcohol sponsorship from their kids shirts. Following a recommendation from the Portman Group, the club has decided that all junior replica jerseys and training range will not carry the name or logo of the main sponsor, Chang.

The Portman Group is supported by the UK's leading drinks producers and is concerned solely with the social responsibility issues surrounding alcohol.

The Group's Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks was introduced in 1996. The Code, which is supported throughout the industry, seeks to ensure that drinks are marketed in a socially responsible way and to an adult audience only.

Everton Chief Executive, Keith Wyness, explained the club’s stance on this issue: "As a Premier League football club we are all too aware of our social responsibility, especially towards our younger supporters, and we are only too pleased to adopt this policy for the new season."

David Poley, Portman Group Chief Executive, added: "Everton is leading the way by becoming the first English club to remove alcohol branding from all children's replica sports shirts.

"No drinks company would deliberately set out to target children, it’s an unwanted side-effect of sports sponsorship. Hopefully, fans will appreciate why the industry does not want children to be viewed as walking billboards for their drinks."

JJB are Everton’s official retail partner and they, too, are fully behind the decision.

"As a High Street family sports retailer, JJB support Everton’s decision to adopt this policy for the forthcoming season," said Neil Ryan, Sports Marketing Manager.

Mr. Thapana Sirivadhanabhakdi, President of Thai Beverage Public Company Limited, brewer of Chang Beer, commented: "We recognise that under age drinking is an issue in the UK and as a company we are firmly committed to taking an active and responsible role in society.

"Chang Beer is fully supportive of this initiative."

 

 

Comments (16)

  1. fsc

I\'m well sure that kids know what alcohol is. They see it on everyone else\'s tops so it is not like it is hiding or covering anything up. In my opinion, I just think that taking off the sponsor is useless.

 
  1. fsc

Liverpool did this last year with their kids shirts.

 
  1. fsc

Good job, Chang! I applaud you.

 
  1. fsc

This is just maketing froth.<br /><br />If they really believed it, wouldn\'t they offer the option of having the adult shirts sponsor free as well? Or do they think alcohol never did anyone any harm at all?

 
  1. fsc

[quote=Rob Carey]Liverpool did this last year with their kids shirts.[/quote]<br /><br />Did They? I just bought this years for my 5 year old and it Has Carlsberg plastered all over it :eek:

 
  1. fsc

pretty sure liverpools was just for european matches when they play in countries that do not allow for alcohol sponsership

 
  1. fsc

This is old news~<br />Tottenham were really one of the first teams to do it.<br />It must have been during the 92-93 season coz my 1st and 2nd spurs shirts were kids size and they didn\'t have the Holsten logo on them.

 
  1. fsc

O.M.G.<br /><br />Kids Do Know Whay Alcohol is You Know, Everton!!! <br /><br />Are U Dumb Of Sumfink?

 
  1. fsc

whats the point

 
  1. fsc

Not sure that this helps at all.<br /><br />It\'s gives out a message that alcohol is a taboo subject for kids and is a \"really bad thing, right, y\'know, just don\'t go there\". It would be better to leave the sponsor on and give the responsibility for teaching kids about alcohol back to parents where it belongs.<br /><br />I\'m firmly in the \"this is a cynical marketing ploy to sell more kids\' shirts\" camp.

 
  1. fsc

hiya y dus the kids shirt say SODA underneath the CHANG why don\'t CHANG make SODA to sell at GOODISON PARK so that the kids will buy that not bother about the alcohol

 
  1. fsc

If they really wanted to send out a message, there\'d be a ban on Alcohol sponsorship in football. God forbid any youth has gone out and tried Carlsberg because Liverpool wear it. Hand-holding, cotton wool minded motives that are pacifying a populous that needs strong governing, not petty measures like this. By removing Chang from the shirts, it potentially creates the notion of the beer being a forbidden fruit, like porno mags being on the top shelf. It just glamourises them.

 
  1. fsc

spurs did this years ago. i really wanted holsten on my shirt to look more like the players. now i wish i could get a shirt without a sponsor on it.

 
  1. Angelo Trofa

Great work, absolutlely love it. Much better than the current Puma kits.<br /><br />yet again more great work from menoia

 
  1. Bill123

I don't care if it's about alcohol. I just wish all jersey's could be purchased without sponsorship. I'd pay a few bucks extra.

 
  1. Lakeisha

Hello i am kavin, its my first occasion to commenting anywhere, <br />when i read this article i thought i could also create comment due to this <br />sensible piece of writing.<br /><br />My webpage: porno: http://www.bestdatingoffer.com

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST 17/18 KITS

Orlando City 2018 Adidas Away Kit

Orlando City 2018 Adidas Away Kit

Orlando City SC have unveiled their new Adidas away kit for the 2018 season, honoring the loyal support of the fans whose passion is the origin of…
Bucheon FC 2018 Astore Away Kit

Bucheon FC 2018 Astore Away Kit

This is the new Bucheon FC 2018 away kit by Astore. The new away kit will be used during the 2018 K League 2, which will be the sixth season of the K…
Bucheon FC 2018 Astore Home Kit

Bucheon FC 2018 Astore Home Kit

This is the new Bucheon FC 2018 home kit by Astore. The new home kit will be used during the 2018 K League 2, which will be the sixth season of the K…
FC Seoul 2018 Le Coq Sportif Home Kit

FC Seoul 2018 Le Coq Sportif Home Kit

These are the new FC Seoul 2018 home kit and goalkeeper kit by Le Coq Sportif The new home kit will be used during the 2018 K League 1, which will be…
Brondby IF 2018 Hummel Third Kit

Brondby IF 2018 Hummel Third Kit

This is the new Brondby IF 2018 third football kit by Hummel. The shirt is cyan blue with the crest, logos and diagonal stripes in neon. It was…
Racing Club 2018 Kappa Home Shirt

Racing Club 2018 Kappa Home Shirt

This is the new Racing Club de Avellaneda 2018 home football shirt by Kappa. The new home kit will be used during several tournaments in 2018.
Houston Dynamo 2018 Adidas Away Kit

Houston Dynamo 2018 Adidas Away Kit

Retro and modern at the same time, the Houston Dynamo 2018 away jersey by Adidas features a black base that shifts away from the traditional orange…
Ulsan Hyundai 2018 Hummel Away Kit

Ulsan Hyundai 2018 Hummel Away Kit

This is the new Ulsan Hyundai FC 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Ulsan Hyundai 2018 Hummel Home Kit

Ulsan Hyundai 2018 Hummel Home Kit

This is the new Ulsan Hyundai FC 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC has unveiled its new away kit for the 2018 SSE Airtricity League season. The new black and grey strip, adorned by the logo of the Club’s…
Daegu FC 2018 The Hump Football Kits

Daegu FC 2018 The Hump Football Kits

These are the new Daegu FC 2018 home (blue), away (navy) and third (white) kit designs by The Hump. The new kits will be used during the 2018 K…
Incheon United 2018 Hummel Away Kit

Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…