Chelsea extend Adidas Kit Deal

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chelsea adidas extend kit deal

Chelsea Football Club and adidas announced an extension to their global partnership.

Chelsea have signed a new 10-year deal with sportswear manufacturers adidas that is reportedly worth a mammoth £290million in what the Blues describe as 'the biggest deal to date'.

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The partnership, which began in 2006, has continued to grow during a period of continued success for Chelsea. The Blues have won major honours both domestically and in Europe including being the first London club to win the UEFA Champions League. We have also won the Premier League, four FA Cups, the League Cup and last season, the UEFA Europa League.

This year adidas worked with the club to launch the iconic 'It's blue, what else matters' campaign - the most successful club home kit launch ever. Designed to preview the new kit for the 2013/14 season in an unexpected way, the campaign featured several players dipped head to toe in blue paint.

Chief Executive Ron Gourlay said: 'We are delighted to extend our partnership until 2023 after a highly successful first seven seasons. Both organisations share the same ethos and ambition and the new deal reaffirms adidas' belief in the club's status in world football.'

Herbert Hainer, Chief Executive Officer of adidas AG, added: 'Both adidas and Chelsea FC have a long and proud heritage in football and we are delighted to continue our working relationship with one of Europe's elite football clubs. We look forward to many more years of success, working closely with the club on product, marketing and grassroots initiatives in the UK and around the globe.'


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Comments   

Guest
-37 # Guest 2013-06-21 15:07
First! Making the best kits!
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Guest
+34 # Guest 2013-06-21 15:15
Quoting ScumbagBilly:
First! Making the best kits!


Congratulations on being first; now, following such an amazing achievement, please work on growing up and realising nobody gives a flying hoot whether you're first! Buffoon.
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Guest
-4 # Guest 2013-06-21 23:11
im first to reply to you matt :-x
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Guest
-3 # Guest 2013-06-23 18:01
Quoting Matt:

Congratulations on being first; now, following such an amazing achievement, please work on growing up and realising nobody gives a flying hoot whether you're first! Buffoon.


Thank you for the congratulations son. Clearly someone does give a hoot as they commented. At least I also was able to find a comment about the article. Dipshit.
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Guest
-1 # Guest 2013-06-25 22:27
Faggot :lol:
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Guest
0 # Guest 2013-06-26 08:07
Quoting yeahisaidit:
Faggot :lol:


:D
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Guest
-28 # Guest 2013-06-21 15:08
Why? Adidas sucks
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Guest
-7 # Guest 2013-06-21 15:48
hermmmm, its adidas, da fuq u talking about
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Guest
+6 # Guest 2013-06-21 17:57
Quoting The Dude:
Why? Adidas sucks

Perhaps....but so does your mother and nobody is criticising her. Twit. :lol:
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Guest
0 # Guest 2013-06-21 15:51
Not to be proud of, deals are still way lower than PUMA for gunners. :)
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AlbyLad
+22 # AlbyLad 2013-06-21 15:56
Chelsea have been lucky to have some very good kits by adidas.

When you look at certain clubs in kit history, a lot have prestigious memorable designs. Real Bayern and AC Milan with adidas, Arsenal with Nike for example. Chelsea have made themselves one of adidas' most special clubs.

Not a Liverpool fan at all, but I just wish that they were back with Adidas, their kits were awesome, especially in comparison to the filth they've had from Warrior.
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Guest
-14 # Guest 2013-06-21 16:16
plastic club.

:-x
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Guest
+11 # Guest 2013-06-21 22:29
Quoting omg:
plastic club.

:-x


But the trophies won are real.

At least Adidas have not messed with the colours to much aka Arsenal without white sleeves, Spurs in white shorts, Man City in sky blue shorts
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Guest
+5 # Guest 2013-06-21 23:16
Quoting omg:
plastic club.

:-x

yes yes what ever your shit view about Chelsea is this site is called "football SHIRT culture" you can [censored] off with your plastic shit comment.
Smart move by Chelsea, £290 million deal with the fair play rule taken into consideration. 10 year deal! Adidas are gonna give them alot of advertimeant helping the club get more popular around the world. Mind you, can Adidas provide a classy kit every season
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Guest
+1 # Guest 2013-06-21 23:13
paulinho is signing for spuds my oh my what is avb gunna do now he g0t bale too
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Guest
+3 # Guest 2013-06-22 10:23
financial fair play :D

deals like this make a mockery of it
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Guest
+1 # Guest 2013-06-23 00:52
Quoting Brett:
financial fair play :D

deals like this make a mockery of it

How is it a mockery, Brett?
The club is just trying to increase its revenue channel.

Mind you, 300 million these days isn't too much - it can get you a Torres 6 times over or a Ronaldo 3 times over (at previous transfer rates), not taking into account their salaries.
Furthermore, it's a lump sum over 10 years - a decade isn't a short period.

In fact, I'd say adidas have got off better than chelsea - in 10 years time, 300 million might seem way too less (inflation, economic growth etc.)

Now that chelsea have set the ball rolling, expect to see all other clubs following suit (if they already have a similar arrangement)
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Guest
0 # Guest 2013-06-23 00:53
Quoting Brett:
financial fair play :D

deals like this make a mockery of it

Quoting Brett:
financial fair play :D

deals like this make a mockery of it

How is it a mockery, Brett?
The club is just trying to increase its revenue channel.

Mind you, 300 million these days isn't too much - it can get you a Torres 6 times over or a Ronaldo 3 times over (at previous transfer rates), not taking into account their salaries.
Furthermore, it's a lump sum over 10 years - a decade isn't a short period.

In fact, I'd say adidas have got off better than chelsea - in 10 years time, 300 million might seem way too less (inflation, economic growth etc.)

Now that chelsea have set the ball rolling, expect to see all other clubs following suit (if they don't already have a similar arrangement)
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Guest
-3 # Guest 2013-06-23 13:04
Nee one like Chelsea dirty cockney shites
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Guest
0 # Guest 2013-06-23 16:00
New Celtic Away shirt 2014:

http://www.talkceltic.net/forum/showthread.php?t=134453&page=4
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Guest
0 # Guest 2013-06-25 22:17
Modern football reflects society. The rich get much richer, the poor get so much poorer.
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Guest
0 # Guest 2013-08-20 05:45
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