Crystal Palace FC announced a new three year sponsorship deal with Dubai Contracting Company (DCC) for an undisclosed amount.
The deal will see DCC supporting the successful CPFC Youth academy over the next three seasons along with stadium and rear of shirt sponsorship for the 2010/11 season.
Phil Alexander, CEO of Crystal Palace FC, said: "This unique deal not only reflects the interest and levels of exposure Crystal Palace can offer a multi-national organisation such as DCC but also is a reflection of the global interest that clearly now exists in The Football League and, in particular, The Championship. We look forward to working with DCC over the next 3 years and I'm sure the relationship will strengthen even further. "
Lord Mawhinney, Chairman of The Football League added: "I would like to congratulate Crystal Palace FC on securing this deal with DCC. This is yet another example of the growing international profile of The Football League. It shows that the greater level of interest in our competitions across the globe is leading to positive benefits for our clubs."
Mr. Abdallah Yabroudi, CEO of DCC: "We are proud to support Crystal Palace FC, who we feel are a solid team in the Championship League with both short term and long term performance potential."