Crystal Palace Football Club announced the signing of a new four year kit deal with Macron which will start from July 2014.
Crystal Palace Chairman, Steve Parish said: "We are really excited that we are able to bring you a leading brand together with a unique bespoke kit. We tested the playing, training kit and leisure wear on players and fans against a range of competitors and Macron was easily the most popular.
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"Whilst the players liked the sleek fitted shirts and training wear, the Italian designed leisure range was a huge hit with fans and players alike. I want to give Palace fans a range of quality merchandise that reflects us and that we are proud to wear. I am looking forward to a long and fruitful partnership with Macron.
"I would like to put on record our thanks to JSPL who have run our merchandise department for the last few years but I felt we needed to be masters of our own destiny and to that end we have taken on Mike Pink from Wembley Stadium to run our merchandising and Retail operation from next season.
"I am genuinely excited about these changes and look forward to improving all areas of our retail offering from next season.”
Macron CEO, Gianluca Pavanello said: "We are very proud to start this relationship with such a prestigious club as Crystal Palace FC. Macron wishes to be associated with top clubs where the company’s principles of high quality customised products according to each client's requests and needs can be further demonstrated.
"We feel with this agreement we have been able to consolidate Macron's brand as a major player in the European sponsorship market. I want to truly thank club chairman Steve Parish for confirming the agreement and we welcome him and Crystal Palace to the Macron Family. We are now working together closely with the club in order to create a unique collection for next season that will surely be appreciated by the Palace fans”.