Fifa and adidas Extend Partnership

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Fifa - the Fédération Internationale de Football Association, the world football governing body - has announced a long-term extension to its partnership with the German sportswear giant, adidas.

adidas will remain Fifa's Official Partner, Supplier and Licensee for the FIFA World Cup and all Fifa events until 2030.

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Thierry Weil, Fifa Marketing Director, and Herbert Hainer, adidas Group CEO, met in Moscow to make the announcement and confirm a continuation of the partnership which dates back to 1970.

“Without the support of long-term partners such as adidas, it would simply not be possible for Fifa to host global spectacles such as the FIFA World Cup and to continue our work to develop football worldwide,” said Weil, “adidas is an integral part of the FIFA World Cup story, quite literally featuring at the heart of the action at every tournament since the 1970 FIFA World Cup. We are delighted that this long-term strategic partnership will continue until at least 2030 and we are looking forward to writing new chapters of football history together.”

Hainer stated “We are happy and proud that our close relationship with Fifa will continue. This unique partnership and our extensive presence at all FIFA World Cups will help us to expand adidas’ position as the leading football brand worldwide."

adidas will continue to supply the Official Match Ball of the FIFA World Cup and recently the two organisations have been the subject of fierce speculation over the origin of changes to the first-choice colours of adidas-sponsored teams in the upcoming international tournament.

Fifa and adidas will also continue to work together in charitable ventures worldwide.


Comments  

Guest
-8 # Guest 2013-11-22 05:14
First! Or an I?????
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Guest
-5 # Guest 2013-11-22 05:14
No love for Nike?
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Guest
-1 # Guest 2013-11-22 08:00
Quoting Aleister Crowley:
No love for Nike?


No, Nike already have numerous tax avoidance schemes in place around the world that they do not need line Blatter and his cronies pockets.

:D
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Guest
-5 # Guest 2013-11-22 08:35
Extension to the most corrupt alliance in world football Shock horror.....
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Guest
-1 # Guest 2013-11-22 12:21
This may explain why adidas chose to give their big teams all one colour for next years world cup, kiss arsing FIFA by adearing to their "recomended" rule of all light/ all dark kits
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Guest
+1 # Guest 2013-11-22 16:55
:P ♥♥♥ ;-)
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Guest
0 # Guest 2013-11-23 07:06
With all the 2014 nike free run launching December 20th, along with a special preview hitting "www.riveramo.com" today, we've a few 2014 nike free run mock-ups to, showcasing many of the varietal options and various looks that is to be available on the shoe.
Most notably, besides the range of colors and also the special graphic snakeskin pattern on the top, include the four different midsole “Systems
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