Inter and Nike renew kit deal

Inter and Nike renew kit deal

Inter Milan have agreed on a new sponsorship deal with Nike which could see them earn over €200m over the next 10 years.
    
Inter and Nike have renewed their sponsorship agreement for a further ten years, a deal that will take the companies' partnership past the 25-year barrier and set a new benchmark for sports marketing in Italy.

Inter and Nike first joined forces in 1998 and have since shared a common vision of football as an authentic, international sport. The result has been a series of unique successes in Italy, Europe and the world.

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The new sponsorship deal further strengthens Inter's position as one of the world's top clubs and confirms its desire to continue expanding globally. A key driving force will be the realisation of a joint project to open specialised stores, and the rolling out of a new strategy for the development and marketing of Inter-brand merchandise.


Comments  

Guest
+10 # Guest 2013-08-27 11:15
Hertha Berlin also renewed their contract with Nike until 2025! But we just get €40m.
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Guest
+12 # Guest 2013-08-27 12:22
Still good for Hertha because atleast Nike rarely give Hertha Teamwear kits.
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Guest
0 # Guest 2013-09-14 00:41
you are clearly the same person
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Guest
-3 # Guest 2013-08-27 12:54
Another ten years of very very boring kits coming up.
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Guest
+1 # Guest 2013-08-27 13:19
its a shame that inter have faded so much. brilliant team
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Guest
-4 # Guest 2013-08-27 15:31
Oh no... Another ten years of boycotting my own team...
I can' t believe it, it' s a torture... The only solution is dropping a bomb on the Nike Head Offices
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Guest
+1 # Guest 2013-09-01 11:07
Quoting loop:
Oh no... Another ten years of boycotting my own team...
I can' t believe it, it' s a torture... The only solution is dropping a bomb on the Nike Head Offices


Bizarre attitude. What don't you like about the Nike kits?
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Guest
-2 # Guest 2013-09-01 11:54
Hi Merry Christmas,
Every single thing they produce simply offends my aesthetic sense and idea of how a football kit should be (and the same is true for any other sport they barge into, for that matter).
The "designs", the colours, the patterns, it is all wrong. They have no tradition, and they know it (that' s why they bought Umbro). They are American, and with no heritage. They are an American shoemaking company and should have stuck to producing running, basketball and american football shoes without wanting to become a money-exploiting multinational imposing themselves in sports they have nothing to do with.
Realising this, they try to copy, but the final product always looks so cheap...
The lack of quality of the materials and of the "solutions" is also evident, just pick up one of their products. Poor materials, drying very slowly, low durability, etc.
On top of this is their arrogant business "behaviours", but that is a story we all know.
Inter-wise: go and have a look at all their Inter kits: all horrible efforts, culminated in the "admission of inferiority" when they reintroduced the shirt with grey and black horizontal stripes for International Cups years ago, which was an original invention of Umbro during the Ronaldo period and the win of the Uefa Cup.
Just another of the many examples: the diagonal stripes on the shoulders which the become vertical in the current kit are a copy of the idea Umbro had for Sunderland a few years ago. By the way: the dark "petrol" blue thay have been going on with recently is wrong and, especially when the shirt is wet (remember Inter and Barcelona complaints of lack of breathability and drying two years ago), cannot be distinguished from the black.
Before buying anything they produce, I would go playing in my underpants. It is extremely frustrating not to be able to wear my team' s colours with a recent shirt, but I stll have my Umbro (1995) or Le Coq Sportif (1986) or the Italian Mec Sport (1980, you' ll need some research there) going strong. I don' t think I could say that of any Nike stuff.
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Guest
-1 # Guest 2013-09-04 12:20
Well, talking about Nike's aesthetic effort and Inter i can just bring the brilliant centenary shirt with the red cross on it.
Even i as a Juventus supporter had to buy it, because it's so spectacular!
And you do know that adidas started as a shoe manufacturer as well, mate...
So for me, as a "neutral" person towards this topic have to say, that you as an Inter supporter should be the last to complain, since Inter has always had nice kits produced by nike. Perhaps not always spectacular one's, but certainly NO horrible kits!
Cheers, mate!
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Guest
+8 # Guest 2013-08-27 19:29
"a common vision of football"???
What Inter are to takeover a rival then run it into the ground after asset-stripping?!!!
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Guest
+4 # Guest 2013-08-27 20:00
ha ha, can't wait.
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Guest
+4 # Guest 2013-08-27 22:51
Well said, pompeysqirrel... Nice one
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Guest
0 # Guest 2013-08-29 16:43
Why, it's just blue and black stripes? Does the kit manufacturer make that big of a difference?
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Guest
0 # Guest 2013-08-28 08:55
Thanks Loop. :lol:
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Blofeld
0 # Blofeld 2013-11-04 03:57
:-) that's great nike and inter are one in the same like adidas and milan. continuity and tradition, the only spastics are juventus!!!
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