FAI and Umbro announce largest sponsorship deal in Irish sport. The Football Association of Ireland has announced a major sponsorship agreement with Umbro valued at a minimum €16 million through to 2014. Bonus payments based on international team success could see this rise to a maximum of €21 million during the period.

The unique agreement sees the grassroots of the game benefit greatly with Umbro set to sponsor key tournaments across different sectors of the non-senior game from 2007. The Junior, Schools, Schoolboys and Colleges/Universities strands of the game will all receive substantial competition sponsorship with Umbro as main sponsor of the following national competitions from 2007/2008.

FAI Junior Cup
FAI Intermediate Cup
FAI Colleges and Universities League
FAI Inter-League Youth Cup
FAI U18 Cup
FAI U17 Cup
SFAI Kennedy Cup.
FAI Schools Senior Boys Cup
FAI Schools Senior Girls Cup
FAI Schools Senior B Boys Cup
FAI Schools Junior Boys Cup
FAI Schools Junior Girls Cup
FAI Schools Minor Boys Cup
FAI Schools Minor Girls Cup
FAI Schools First Year Boys Cup
FAI Schools First Year Girls Cup


The agreement was announced by FAI Chief Executive Officer, John Delaney, and John Courtenay, Managing Director of Umbro Ireland, at a reception attended by representatives of the various strands of the game.

The key aspects of the deal include:

Total minimum sponsorship value of €16,350,000
Guaranteed minimum cash income of €11,550,000
€4,800,000 worth of supplied kit to all international teams and FAI Development Officers.
Potential for up to €4,650,000 in bonuses depending on senior side’s success in European Championships and World Cups.

The agreement means that long term sponsorships, through to 2014, will be in place from 2007 for major tournaments at junior, schools and schoolboys levels. The minimum cash elements of these support packages include:

Kennedy Cup (schoolboys) - €700,000
Junior Cup - €700,000
Schools Cups - €175,000
Colleges/Universities League - €175,000

The FAI’s Chief Executive Officer, John Delaney, said the deal provided an increase of close to €5 million on the previous agreement with Umbro reached in early 2005 and represented a real bonus for the development of the game.

"The unique aspect of the Umbro agreement is the ability it gives us to provide long term sponsorship for the grass roots of the game," said Mr Delaney.

"We’ve been exploring ways of creating a new overall sponsor for the non-senior parts of the game in Ireland and in Umbro we’ve found a true friend of football who is investing heavily across the board."

Mr Delaney added the Association’s business and financial planning is modelled on very strong business basics.

"Where we qualify for international tournaments, we receive substantial bonuses but we do not make our plans on that assumption," he said. "The funding of the new Stadium at Lansdowne Road, the investment required when the FAI takes over the eircom League from 2007 and the development of our Emerging Talent and other long term football programmes through our Technical Development Plan all require substantial funding.

"Working with partners like Umbro helps provide a great platform for these strategic initiatives which are central to the development of the game."

Mr Courtenay described the agreement as a great opportunity to extend Umbro’s commitment to football in Ireland.

"We’ve been hugely impressed with the way the FAI has developed the game at all levels over the past two years and the time is right to greatly extend our involvement with the grassroots of the game. This new agreement will benefit the hundreds of thousands of people who get involved in football every week throughout the country. We want to play an increased role in football in Ireland and our partnership with the FAI provides us with that opportunity," he said.

Football is the biggest participation and most popular team sport in Ireland, according to the ESRI, with an estimated 450,000 people actively involved on a regular basis.

 

 

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST 17/18 KITS

Orlando City 2018 Adidas Away Kit

Orlando City 2018 Adidas Away Kit

Orlando City SC have unveiled their new Adidas away kit for the 2018 season, honoring the loyal support of the fans whose passion is the origin of…
Bucheon FC 2018 Astore Away Kit

Bucheon FC 2018 Astore Away Kit

This is the new Bucheon FC 2018 away kit by Astore. The new away kit will be used during the 2018 K League 2, which will be the sixth season of the K…
Bucheon FC 2018 Astore Home Kit

Bucheon FC 2018 Astore Home Kit

This is the new Bucheon FC 2018 home kit by Astore. The new home kit will be used during the 2018 K League 2, which will be the sixth season of the K…
FC Seoul 2018 Le Coq Sportif Home Kit

FC Seoul 2018 Le Coq Sportif Home Kit

These are the new FC Seoul 2018 home kit and goalkeeper kit by Le Coq Sportif The new home kit will be used during the 2018 K League 1, which will be…
Brondby IF 2018 Hummel Third Kit

Brondby IF 2018 Hummel Third Kit

This is the new Brondby IF 2018 third football kit by Hummel. The shirt is cyan blue with the crest, logos and diagonal stripes in neon. It was…
Racing Club 2018 Kappa Home Shirt

Racing Club 2018 Kappa Home Shirt

This is the new Racing Club de Avellaneda 2018 home football shirt by Kappa. The new home kit will be used during several tournaments in 2018.
Houston Dynamo 2018 Adidas Away Kit

Houston Dynamo 2018 Adidas Away Kit

Retro and modern at the same time, the Houston Dynamo 2018 away jersey by Adidas features a black base that shifts away from the traditional orange…
Ulsan Hyundai 2018 Hummel Away Kit

Ulsan Hyundai 2018 Hummel Away Kit

This is the new Ulsan Hyundai FC 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Ulsan Hyundai 2018 Hummel Home Kit

Ulsan Hyundai 2018 Hummel Home Kit

This is the new Ulsan Hyundai FC 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC has unveiled its new away kit for the 2018 SSE Airtricity League season. The new black and grey strip, adorned by the logo of the Club’s…
Daegu FC 2018 The Hump Football Kits

Daegu FC 2018 The Hump Football Kits

These are the new Daegu FC 2018 home (blue), away (navy) and third (white) kit designs by The Hump. The new kits will be used during the 2018 K…
Incheon United 2018 Hummel Away Kit

Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…