PUMA and the Italian Football Association (FIGC) have announced the continuation of their successful partnership beyond the 2014 World Cup and therewith reconfirm the contract signed in 2003 and renewed in November 2005.
The FIGC has underlined the long-term strategic partnership with PUMA especially with regards to the EURO 2008 and the World Cup 2010 in South Africa.
PUMA will be the technical sponsor of all on-field, sideline, training and representation apparel and equipment to the associated Men’s and Women’s National Teams including the Futsal and Beach Soccer Teams beyond the 2014 World Cup.
"We are proud to be sponsor of the "Squadra Azzura" beyond the World Cup in 2014. The long-term strategic partnership with the Italian Football Association underlines PUMA’s reinforced commitment to further strengthen its position as one of the leading football brands," said Jochen Zeitz, CEO and Chairman of PUMA AG.
With the victory of the Italian "Squadra Azzura", for the first time in company history, a PUMA sponsored National Team has won the World Cup in 2006.