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JD Sports has acquired sports apparel company Canterbury Europe for £6.5 million.

The purchase of Canterbury is for the European arm of the New Zealand founded operation. The deal also includes the global rights to the brand.

Not known for specialising in football, JD Sports will now need to consider whether to attempt to play a bigger role in the industry. One of the first decisions will be whether to continue to make the kits for Portsmouth football club.

KPMG, which was appointed as administrators of Canterbury Europe Ltd on July 13, has sold the trade and assets of the Stockport-based European trading arm to JD for an undisclosed sum, preserving approximately 50 jobs. In addition, the Australia and New Zealand businesses will be acquired by a third party for an undisclosed sum.

Bury-based JD will license the Australasia and New Zealand brand while operating the brand itself in the UK and across Europe. Two weeks ago it bought a 48 per cent stake in Rochdale-based KooGa Rugby Ltd, which was previously owned by JJB Sports Plc (LSE: JJB).

Peter Cowgill, executive chairman of JD, said the Canterbury brand would " further diversify the group's overall interests in the sports and related leisurewear markets".

"At the price it looks a good business. We are confident in the management team, as we are with KooGa. With a bit more financial backing and hopefully a greater level of financial stewardship, we believe it can do well.

"This is a JD acquisition but it doesn't form part of the JD retail strategy," said Cowgill, who added that combining the two brands would create a "pretty dominant" combination in the rugby market.

 

 

 

 


Comments (8)

  1. Gethin ap Phylip

I like it it looks good man.

 
  1. fsc

I JUST CAN\'T BELIVE WHAT HAPPENED.

 
  1. william kay

Tremendous news. <br />Canterbury have brought a breath of fresh air to the football shirt design in the UK and the rest of Europe. I hope JD decides to stay in the football market and more clubs embrace the Canterbury brand.

 
  1. william kay

Tremendous news. <br />Canterbury have brought a breath of fresh air to football shirt design in the UK and the rest of Europe. I hope JD decides to stay in the football market and more clubs embrace the Canterbury brand.

 
  1. fsc

FSC could start by uploading the right Canterbury logo!!!!!!!!!

 
  1. fsc

Does that mean JD will stop with the carbrini kits? After all thats just providing competition for themselves then?

 
  1. Gethin ap Phylip

The problem with Cantembury is that it bite more than they could chew especially in these economic times. No offence but I like the Motherwell, Preston, Mansfield Town, Portsmouth , Lille the rest and even my beloved Aberystwyth Town\'s kits. They were much stable when they just made rugby apparel. So JD should take a long hard look and evaluate whether it\'s best, at least at present, to expand it.

 
  1. fsc

Dave Whelan - top man. B)

 
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