Juventus announce FIAT sponsor deal

Juventus jeep sponsor

Fiat S.p.A. and Juventus Football Club S.p.A. have signed a memorandum of understanding for an exclusive sponsorship agreement for the next three seasons.
From 1 July 2012, Fiat S.p.A. will be the sole sponsor appearing on Juventus football jerseys, for all matches, in return for a fixed sponsorship fee of €35 million (for all three seasons) and the supply of group vehicles.

For the upcoming 2012/2013 season, Juventus players will sport the Jeep brand on their uniforms.

The agreement also allows for Fiat S.p.A. to use the Juventus image, including placement of its logos on the official clothing of all Juventus teams and a variety of potential partnerships in other areas.
The definitive agreement, which will be valid until 30 June 2015, is to be signed in the next few weeks.

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The strategic agreement between Juventus and Fiat Group has historic roots that were planted when Edoardo Agnelli, Fiat vice president, also became Juventus president in 1923. That particular year sparked a new dawn characterised by the construction of the club’s stadium on Corso Marsiglia. It was the first ground to be built entirely from reinforced concrete: a revolution and a state of the art development in Italy, just like Juventus Stadium is today. And with Edoardo’s nephew, Andrea Agnelli, in charge of the club, Fiat has reprised its relationship with Juventus. This union does not just signal a renewed link between two historic companies. It is also a new beginning.     

Jeep, which celebrated its legendary 70-year history in July last year, is a globally- recognized brand that distributes its vehicles in more than 120 countries. Since the introduction of the first model in 1941, more than 15 million Jeeps have been produced and distributed worldwide.



Comments   

 
Guest
+9 # Guest 2012-04-06 12:09
This will look awesome. Great sponsor. :D
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Guest
-1 # Guest 2012-04-11 16:32
Driving in my FIAT, you really ought to see it
I'm 6'2'' in a compact - no slack - but luckily the seats go back!
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Guest
+1 # Guest 2012-04-06 12:26
I'm sceptic.
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Guest
+23 # Guest 2012-04-06 12:47
They already had Fiat S.p.A. before those arses from Betclic became their sponsor. New Holland is a Fiat group brand. So they've always been together since founding Juve.
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rmn
+25 # rmn 2012-04-06 12:52
Juventus and Fiat? You don't say!
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Guest
-6 # Guest 2012-04-06 13:14
Jeep :-x
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Guest
+11 # Guest 2012-04-06 13:21
i think this will look great on the shirt
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Guest
+9 # Guest 2012-04-06 13:23
Please don"t screw the shirt over with a stupid color like what Virgin Money did to Newcastle!!!!!
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Guest
+3 # Guest 2012-04-06 16:29
As you can see the logo of Jeep is black, so you have nothing to worry about.
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Guest
+3 # Guest 2012-04-08 14:25
But the kit is Black and White, so it has to be different to stand out.
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Guest
+16 # Guest 2012-04-06 15:06
Well anything is better than that terrible BetClic bumper sticker.
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Guest
+4 # Guest 2012-04-06 15:08
Jeep is a part of Fiat? I really don't know about it.
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Guest
+3 # Guest 2012-04-06 16:26
You do now
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Guest
+6 # Guest 2012-04-09 19:38
Fiat bought out Chrysler a couple of years ago, making Chrysler a Fiat brand. Jeep is part of Chrysler, therefore Jeep is also a part of Fiat.
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Guest
+4 # Guest 2012-04-06 15:09
i want a FIAT sponsor, unless we can get Ferrari to start advertising outside F1
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Guest
+7 # Guest 2012-04-06 16:06
Jeep should look nice and clean on the new juve kit.
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Guest
-2 # Guest 2012-04-06 17:07
Noice! :lol:
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Guest
0 # Guest 2012-04-06 17:43
back 2 fiat 4 juve
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Guest
+6 # Guest 2012-04-06 18:52
Fiat sponsor looks great, we can see it on Palmeiras (Brazil) shirts. Anyway, Jeep is a better option than BetClic
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Guest
-9 # Guest 2012-04-06 18:54
ش
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Guest
-10 # Guest 2012-04-06 18:55
i love we all peopel
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Guest
+2 # Guest 2012-04-06 19:18
Why the president of Juventus is allowing Fiat to sponsor Juventus when Juventus is owned by FIAT?
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Guest
+3 # Guest 2012-04-06 22:44
Sponsors or not, i hope nike keep making class kits for juventus next year :-)
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Starkso
+7 # Starkso 2012-04-07 00:12
This is great news! Anything to replace the horrendous betting sites, Jeep will look good on the shirt too (:
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Guest
+4 # Guest 2012-04-07 00:45
it actually looks excellent
https://www.facebook.com/photo.php?fbid=355201291183747&set=a.221411674562710.47826.178109258892952&type=1&theater
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Guest
+1 # Guest 2012-04-08 07:51
Quoting andres:
it actually looks excellent
https://www.facebook.com/photo.php?fbid=355201291183747&set=a.221411674562710.47826.178109258892952&type=1&theater

Cool. Looks a bit like a black and white version of Inter 11/12, but I liked that one. The away kit looks nice as well.
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Guest
-4 # Guest 2012-04-07 00:48
they should be sponsered by Viagra since pretty much all of Italy's old players play there yet kick are pretty good.
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Guest
+7 # Guest 2012-04-07 07:57
u must be joking. Only Del Piero, Buffon, Pirlo can be considered "old" in the current Juve team. But those 3 are "old but gold"
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Guest
+1 # Guest 2012-04-07 18:29
Quoting noir7559:
u must be joking. Only Del Piero, Buffon, Pirlo can be considered "old" in the current Juve team. But those 3 are "old but gold"

my mistake, I just find them to be the stars of the team.
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1kitdesigner
0 # 1kitdesigner 2012-04-07 21:55
juve and fiat belong to the same group
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mac man
0 # mac man 2012-04-08 11:26
ameblo.jp/pomerasky/

It 's retro this shirt.

I want to see Del Piero wears it.
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Guest
0 # Guest 2012-04-08 18:45
:cry:
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Guest
-1 # Guest 2012-04-08 19:05
my mistake, the link i posted with the new kits, it looks like the home is fake, according to this new pic i found http://img443.imageshack.us/img443/1627/juve13.jpg
info also said that numbers will be white as they once where.
sorry about my first post not being accurate.
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Guest
0 # Guest 2012-04-08 19:51
that pic is a fake made by me for the juventus's supporters forum vecchiasignora.com, I just modified this picture:

http://farm8.staticflickr.com/7176/6938578393_4b82ccd0b6_b.jpg
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Guest
+1 # Guest 2012-04-09 04:11
Excellent job marco, you are really talented ;-) . Do you have any idea if the ones i posted first, https://www.facebook.com/photo.php?fbid=355201291183747&set=a.221411674562710.47826.178109258892952&type=1&theater happen to be real?
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Guest
0 # Guest 2012-04-09 10:20
collared shirt would be nice... But please NO to current "Nike small collared" style that was used on France & Inter shirt
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Guest
0 # Guest 2012-04-10 10:56
Thanx! :D
I really don't know about the others, I'm sorry :-)
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Guest
0 # Guest 2012-04-10 16:22
i am confused :-|
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Guest
+4 # Guest 2012-04-12 12:19
Quoting richie:
i am confused :-|


Well, first there was a big bang which formed the Universe which expanded in all directions, forming galaxies containing planets, one of which is Earth, where you now live. Before you there were dinosaurs, who died out, rotted and became crude oil that was mined by Arabs who bought Mercedes Benz and Chrysler cars which changed owners several times, much like the football teams we discuss on the Internet. One of these teams is "Juventus", who play in black and white and have a new kit which our friends Marco and Andres have found for us after an initial mix up over a fake image.

Did I miss anything out?
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