Juventus has signed a shirt sponsorship deal with Betclick UK Ltd.. The company will be the official sponsor from the 1st July 2010 up to 30th June 2012. The brand “Betclick” will appear on the Juventus jerseys during all the competitions in which the team will participate.
The agreement is the result of a new commercial strategy by Juventus, as underlined by president Blanc: «In a very difficult economic context, we have decided by identifying an international partner of primary standing, to put into practice an innovative commercial strategy which shares the rights of the first and the second jersey. The agreement signed today is the first of two agreements of official sponsorship that will characterize the next two sporting seasons».
In lieu of this new commercial strategy, which is intended to increment the profits deriving from the jersey sponsorship, Juventus decided to adopt a new format. There will in fact be two different partners who will have the possibility of affixing their brand name on the outfield jerseys.
The agreement signed today foresees the right of Betclick to affix the brand name “Betclic” on the first outfield jersey – the black and white one – in all the national and international sport competitions of the First Team. The contract foresees complex basis amount of €16 million and a variable amount which shall be determined by the sporting results.
Created in 2005 by French entrepreneurs, Betlclick became in just a few years, one of the operators of reference in the sports betting market and on-line gaming in Europe. Betclick is present in 12 European countries and every one of its websites proposes personalized contents and offers. With the headquarters located in Malta and office in England, Italy and Spain, Betclick is the holder of many gaming licenses in the European Union.
Thanks to FDV